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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
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AutoLeadStar posted the thread How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales in Websites, SEO, SEM, Display, Social, Marketing.
Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by...
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Adam Robinson (blog) posted the thread What is the “HR tech stack,” and how does it affect your dealership? in Off Topic & Everything Else.
Dealerships run the gamut with respect to the technology they use for hiring and onboarding.
The trouble that many businesses run into...
ryan.gerardi posted the thread Simplifying Attribution to Propel Efficiencies and Profits in Websites, SEO, SEM, Display, Social, Marketing.
Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures...
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Renold Liu posted the thread External Benchmarks Don’t Really Matter. Here’s What Does. in Off Topic & Everything Else.
Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the top position in...
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Post Sponsor posted the thread Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them in Off Topic & Everything Else.
Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s...
ryan.gerardi posted the thread NADA 100 New Orleans Refresh from Ryan Gerardi in Automotive News, Press Releases, and Events.
NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in...
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Post Sponsor posted the thread Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days in Off Topic & Everything Else.
Greg Holway, General Manager of DCH Toyota of Milford, was assigned to the store shortly after it was acquired by the Lithia Automotive...
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Renold Liu posted the thread New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles in Websites, SEO, SEM, Display, Social, Marketing.
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate...
Eric Miltsch posted the thread 5 Automotive Marketing Predictions For 2017 in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Back again for my annual car dealership predictions post for the retail automotive industry.
This year will be defined by a new level...
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Post Sponsor posted the thread 24 Free Online Training Resources for Car Dealers in Off Topic & Everything Else.
Today’s consumers have a lot of the answers they need before they ever contact your dealership or set foot on your lot, but they don’t...
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Post Sponsor posted the thread Free Car Sales Video Training Series: Turning Auto Leads Into Engagements in Off Topic & Everything Else.
When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call...
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Scott Pechstein (blog) posted the thread De-mystifying the Third-Party “Mystery” Lead in Websites, SEO, SEM, Display, Social, Marketing.
When I think back to the days of running an Internet department, I have many fond memories. I loved the hustle and bustle of the...
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Chris Glenn posted the thread It’s my data – How do I get access to it? in Automotive News, Press Releases, and Events.
This is a follow up to my previous article “Who owns dealership data?”
Attending back-to-back conferences (DSES and JP Power marketing...
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Adam Robinson (blog) posted the thread Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer in Websites, SEO, SEM, Display, Social, Marketing.
Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner.
With broad access...
ryan.gerardi posted the thread Why Dealer Reviews of Automotive Vendors Matter in Websites, SEO, SEM, Display, Social, Marketing.
Customer reviews have become a first stop for today's savvy shoppers. Online reviews exist for everything from the quality of...
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Renold Liu posted the thread Why Page Engagement Is More Important Than Lead Forms Fills in Websites, SEO, SEM, Display, Social, Marketing.
As digital marketers we are taught from the very beginning that one of the most important things to measure is “Lead Form Fills”.
The...
ed.brooks posted the thread It’s Enough to be ‘Found’, Right? in Websites, SEO, SEM, Display, Social, Marketing.
In “The $4 billion Taxi Ride: Recognizing When to Influence a Purchase” John Clavadetscher talks about the $3.93 billion automotive...
ryan.gerardi posted the thread Preparing for the Inevitable Downturn in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
As the Greek philosopher Heraclitus said, "The only constant in life is change." People who work in the auto industry know this is more...
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Adam Robinson (blog) posted the thread 10 Candidate Traits that Lead to Great Employees in Off Topic & Everything Else.
When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product...
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Bill Playford posted the thread Let Routine Maintenance Change the Internet Sales Routine in Off Topic & Everything Else.
Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens.
It’s been well written that we...
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Scott Pechstein (blog) posted the thread 4 Texting Tips to Maximize the Online Experience with Your Dealership in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant...
ryan.gerardi posted the thread Recap of 2016 DrivingSales Executive Summit and AutoVentures in Websites, SEO, SEM, Display, Social, Marketing.
For three days in the middle of October in the far reaches of the Bellagio Hotel and Casino in Las Vegas - the Conference Center -...
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Chris Glenn posted the thread Who REALLY has Ownership of YOUR Customer Data? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Who owns the customer data, in your dealership's DMS?
“I do, of course!" and depending on your perspective, you may be right.
Dealers...
Brice Englert posted the thread iOS 10.0.2 Just Became Your #1 Lead Provider in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Admittedly, iOS 10.0.2 is a challenging shift for many iPhone users. I’ve yet to find anyone who understands how to “Press home to...
ryan.gerardi posted the thread How to Turn Shoppers from Third-Party Automotive Sites into Buyers at Your Dealership in Websites, SEO, SEM, Display, Social, Marketing.
This is a great time in the auto industry for dealers looking to capitalize on technologies that drive leads and grow sales from...