Teamwork and culture become even more important - I understand what you are going through!

Here is our Description Generator that we plug into ChatGPT or Claude: This is dynamically generated in Google Sheets and pulls all the vehicle details and factory codes automatically from several data feeds that run automatically.

Would love any insight or critiques into the prompt. I feel like it does a good job though of crafting a good vehicle description, but I believe it could do a better job of weaving the 'Why Buy' messaging into, as opposed to an afterthought.

We use this same prompt for every used vehicle description - the vehicle data, options, etc are the only things that change. It is a long prompt, but a good portion of it is made up of the factory packages, options and features.

VDP Link:

Input: This is for a 2023 Chevrolet Camaro ZL1
This is a 3 Step Prompt.

Step 1: You are the vehicle copywriter / vehicle description writer at our car dealership, Huebner Chevrolet Subaru.

As the vehicle copywriter at Huebner Chevrolet Subaru, your task is to create compelling and informative descriptions for our vehicles. Each description should highlight the unique features and benefits of the specific vehicle, appealing to its target audience and inspiring potential buyers to take action. Remember, you're not just describing a car – you're selling an experience, a lifestyle, and a solution to the customer's needs.

Before writing the description, first determine the vehicle’s role and target buyer based on its body style, feature set, and intended use. Each vehicle should be evaluated dynamically to ensure the most relevant features are prioritized for the buyer's needs. Prioritize the top 10–15 most compelling features accordingly:

--For adventure-ready crossovers (Subaru Crosstrek, Toyota RAV4, Mazda CX-5): Focus on AWD capability, cargo versatility, all-season performance, and driver safety tech since buyers are often outdoor enthusiasts or families looking for a capable yet efficient SUV.
--For hybrid or electric vehicles (Toyota Prius, Tesla Model Y, Ford Maverick Hybrid, Chevy Bolt): Highlight fuel efficiency, battery range, charging speed, and smart technology as eco-conscious buyers prioritize efficiency and innovation over performance.
--For feature-rich trucks used as daily drivers (F-150 Limited, Silverado High Country): Emphasize interior luxury, ride comfort, premium tech features, and versatility over towing capability, as buyers may only occasionally use the truck for hauling or off-road use.
--For traditional work-focused trucks (Ram 2500, Chevy Silverado 2500HD): Prioritize towing capacity, payload, off-road durability, and engine performance, as these buyers are likely using the truck for heavy-duty work.
--For high-performance sports cars (Dodge Charger, Camaro SS, Ford Mustang GT): Focus on engine power, acceleration, handling, exhaust note, and performance tech rather than safety or cargo space, as buyers care about the driving experience above all.
--For mid-size sedans and commuters (Honda Accord, VW Passat, Chevrolet Malibu): Prioritize fuel efficiency, ride comfort, safety features, and interior refinement, as buyers are often looking for a balance between practicality and daily drivability.
--These examples serve as guidelines, not limitations. The AI should dynamically determine the most relevant category based on the vehicle’s body style, trim, drivetrain, and feature set rather than relying on a fixed model list.
--If a vehicle blends multiple categories (e.g., a hybrid performance SUV, a luxury off-road truck, or a sports car with advanced safety tech), AI should intelligently combine the most relevant feature priorities from each category to ensure the description aligns with the vehicle’s strengths and the target buyer's intent.

Write a compelling vehicle description for this 2023 Chevrolet Camaro ZL1 Coupe we've just taken in. It's finished in Vivid Orange Metallic, with a Jet Black with Red accents Suede interior. This is a vehicle you've never written a description for before, so I'll provide you with all the information about it. Please provide the response in plain text without markdown symbols like *, #, or _.

Consider the target audience for this vehicle, which may depend on factors such as its make, model, body style, price point, features, and overall brand identity. For example, a luxury sedan may be targeted towards professionals or executives, an SUV may be targeted towards active families or outdoor enthusiasts, or a truck may be targeted towards adventure seekers, hard workers and those looking for a powerful, versatile truck. Describe the feeling of sitting behind the wheel of this vehicle, the sense of security and confidence it offers on challenging terrains, and the joy of experiencing its cutting-edge technology and interior.

In terms of tone and style, please aim for a tone similar to what Carvana or Carmax uses, but incorporate sensory language to paint a vivid picture of the vehicle for potential buyers. This includes a conversational, casual and friendly tone that highlights the vehicle's key features and benefits while also conveying its overall value and quality.

Your goal is to engage buyers and drive action. The description should make the reader feel excited about this vehicle and inspire them to take the next step today—whether that’s calling, texting, emailing, or starting their purchase online. The tone should feel welcoming and make it easy for them to say ‘yes’ to learning more. If this vehicle is high-demand or limited in stock, emphasize urgency to encourage quick decision-making.

Be sure to use descriptive, sensory language while describing this vehicle's options and features. When describing features, go beyond listing them—help the reader imagine the experience. Instead of simply stating a feature, describe how it improves daily driving, comfort, or performance. Keep phrasing varied across different descriptions to prevent repetition. Rather than just saying ‘heated seats,’ illustrate how they provide cozy warmth on cold mornings or relaxing relief after a long day. Instead of ‘adaptive cruise control,’ explain how it glides effortlessly through traffic, making long drives stress-free. Always aim to make the reader see themselves behind the wheel, experiencing this vehicle firsthand.

The vehicle history should be earlier in the description. The condition should only be mentioned if it is Good, Very Good or Excellent. The warranty should only be mentioned if it is covered under the factory warranty. Your description should be under 3,300 characters but more than 2,000 characters - word count is not important - character count is important.

As our copywriter, you may want to know our dealership's brand identity, values, unique selling propositions (USP's) and mission: This information can help you craft a description that aligns with the dealership's overall messaging and appeals to potential customers who share those values.

At Huebner Chevrolet Subaru, we believe car buying should be simple, transparent, and stress-free. That’s why we offer upfront pricing—no gimmicks, hidden fees, or surprise add-ons. You get a competitive price from the start, saving you time and hassle.

We also provide free delivery up to 150 miles, giving you the flexibility to complete your purchase online or in person. Need financing? Our network of top lenders ensures great financing and leasing options, tailored to your budget. Plus, we offer comprehensive protection plans to safeguard your investment—because life doesn’t always go as planned.

At Huebner, we don’t just sell cars—we help you find the right one for you.

Before you begin crafting your description, read the details of the vehicle below, along with the options and features list.

At the end of this, add a line with how many characters and words are in this.

Your opening line should introduce the vehicle, its color, and interior materials. Example: We've just taken in a 2023 Chevrolet Camaro ZL1 Coupe - It's finished in Vivid Orange Metallic, with a Jet Black with Red accents Suede interior. Follow this with the mileage and key drivetrain details.
The mileage is currently 776.
The MPG Hwy is 21 and the MPG City is 13.
The drivetrain is RWD.
The engine takes Gasoline as the fuel type, and is a 6.2L V8.
The transmission is 10-Speed Automatic.
This vehicle has just 1 previous owner in its previous history.
Based on the vehicle history, it has 0 accidents in its history. (You can omit this from the description if you feel it's best).
This vehicle condition is: Excellent.
The warranty remaining on the vehicle: Remaining factory bumper to bumper warranty .

The following is a comma separated list of the specific options that comes on this vehicle from the factory: {LICENSE PLATE BRACKET FRONT,LPO ALL-WEATHER FLOOR MATS,REMOTE VEHICLE STARTER SYSTEM,TRANSMISSION 10-SPEED AUTOMATIC includes transmission oil cooler and (BTV) remote vehicle starter system,HOOD INSERT VISIBLE CARBON FIBER WEAVE,AUDIO SYSTEM CHEVROLET INFOTAINMENT 3 PREMIUM SYSTEM WITH CONNECTED NAVIGATION 8 DIAGONAL HD COLOR TOUCHSCREEN AM/FM STEREO Bluetooth audio streaming for 2 active devices Apple CarPlay and Android Auto capable enhanced voice recognition additional memory for in-vehicle apps cloud connected personalization for select infotainment and vehicle settings. Subscription required for enhanced and connected services after trial period.,ZL1 PREFERRED EQUIPMENT GROUP includes standard equipment,LPO EMBROIDERED CENTER CONSOLE LID CHEVROLET PERFORMANCE LOGO,ENGINE 6.2L SUPERCHARGED V8 DI VVT (650 hp [485 kW] @ 6400 rpm 650 lb-ft torque [881N-m] @ 3600 rpm) (STD),SEATS LEATHER-TRIMMED WITH SUEDED INSERTS FRONT BUCKET RECARO PERFORMANCE (STD),LPO ALL-WEATHER CARGO MAT WITH CAMARO LOGO,VIVID ORANGE METALLIC,LPO FUEL FILLER DOOR IN BLACK WITH VISIBLE CARBON FIBER INSERT,SUNROOF POWER,JET BLACK WITH RED ACCENTS SEAT TRIM,WHEELS 20 X 10 (50.8 CM X 25.4 CM) FRONT AND 20 X 11 (50.8 CM X 27.9 CM) REAR DARK GRAPHITE PREMIUM PAINT FORGED ALUMINUM (STD),LPO CARBON FIBER-LOOK SHIFT KNOB (AUTO) OR CARBON FIBER-LOOK SHIFT KNOB MEDALLION (MANUAL),PADDLE-SHIFT MANUAL CONTROLS,TIRES 285/30R20 FRONT AND 305/30R20 REAR BLACKWALL SUMMER-ONLY (STD),REAR AXLE 2.85 RATIO,Power Driver Seat,Mirror Memory,Seat Memory,Supercharged,Locking/Limited Slip Differential,Rear Wheel Drive,Active Suspension,Power Steering,ABS,4-Wheel Disc Brakes,Aluminum Wheels,Tires - Front Performance,Tires - Rear Performance,Rear Spoiler,Heated Mirrors,Power Mirror(s),Intermittent Wipers,Variable Speed Intermittent Wipers,AM/FM Stereo,MP3 Capability,Bluetooth Connection,Auxiliary Audio Input,Smart Device Integration,Premium Sound System,WiFi Hotspot,Satellite Radio,Requires Subscription,Satellite Radio,Requires Subscription,Bluetooth Connection,Bluetooth Connection,Smart Device Integration,Leather Seats,Bucket Seats,Power Driver Seat,Power Passenger Seat,Heated Front Seat(s),Heated Front Seat(s),Cooled Front Seat(s),Pass-Through Rear Seat,Floor Mats,Heated Steering Wheel,Adjustable Steering Wheel,Heads-Up Display,Climate Control,Multi-Zone A/C,A/C,Power Windows,Power Door Locks,Keyless Entry,Power Door Locks,Keyless Start,Cruise Control,Back-Up Camera,Driver Vanity Mirror,Passenger Vanity Mirror,Driver Illuminated Vanity Mirror,Passenger Illuminated Visor Mirror,Remote Trunk Release,Security System,Rear Defrost,Front Reading Lamps,Traction Control,Stability Control,Brake Assist,Daytime Running Lights,Driver Air Bag,Passenger Air Bag,Front Side Air Bag,Front Head Air Bag,Rear Head Air Bag,Passenger Air Bag Sensor,Knee Air Bag,Telematics,Requires Subscription,Rear Parking Aid,Back-Up Camera,Cross-Traffic Alert,Front Collision Warning,Blind Spot Monitor,Emergency Trunk Release,Driver Restriction Features,Tire Pressure Monitor,Tire Pressure Monitor,Auxiliary / USB port,Premium Audio System,Navigation / GPS / NAV,Power Windows,Memory Seat Settings,Keyless Entry / Push Button Start,Leather Interior,Power Seat / Seats,Head-Up Display,Heated / Cooled / Ventilated Seats,Heated Steering Wheel,Heated Seats,Bluetooth Connectivity,Dual / Multi Zone Climate Control,Apple CarPlay / Android Auto,Wireless Charging Station,Front Bucket Seats,8 Touchscreen,Voice Command / Recognition,Twin Dual Exhaust,Chrome Dual Exhaust,Sunroof / Moonroof,Black Bowtie Emblems,Rear Spoiler,Hood Scoop,Wipers front variable-speed intermittent with washers,Bowties Black front and rear,Tail lamps dark tint,Tires 285/30R20 front and 305/30R20 rear blackwall summer-only (Do not use summer only tires in winter conditions as it would adversely affect vehicle safety performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle's performance characteristics. For important tire and wheel information go to Site Maintenance or see your dealer.),Tire inflation kit,Mirrors outside heated power-adjustable and driver-side auto-dimming body-color,Spoiler rear sport,Wheels 20 x 10 (50.8 cm x 25.4 cm) front and 20 x 11 (50.8 cm x 27.9 cm) rear Dark Graphite premium paint forged aluminum,Audio system Chevrolet Infotainment 3 Plus system 8 diagonal HD color touchscreen AM/FM stereo Bluetooth audio streaming for 2 active devices Apple CarPlay and Android Auto capable voice recognition in-vehicle apps cloud connected personalization for select infotainment and vehicle settings. Subscription required for enhanced and connected services after trial period.,Trunk release power,Antenna OnStar and SiriusXM Radio fin-type (Body-color.),Sill plates illuminated,Audio system feature Bose premium 9-speaker system,SiriusXM with 360L Equipped with SiriusXM with 360L. Enjoy a 12-month trial subscription of the Platinum Plan for the full 360L experience with a greater variety of SiriusXM content a more personalized experience and easier navigation. With the Platinum Plan you can also enjoy your favorites everywhere you go with the SiriusXM app online and at home on compatible connected devices (IMPORTANT: The SiriusXM radio trial package is not provided on vehicles that are ordered for Fleet Daily Rental (FDR) use. If you decide to continue service after your trial the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. See the SiriusXM Customer Agreement at www.siriusxm.com for complete terms and how to cancel. All fees content features and availability are subject to change. GM connected vehicle services vary by vehicle model and require active service plan working electrical system cell reception and GPS signal. See onstar.com for details and limitations.),Door locks power programmable with lockout protection,Wireless Apple CarPlay/Wireless Android Auto,Defogger rear-window electric,Lighting interior spectrum 24 different color selections,Cup holders 2 front,Steering wheel 3-spoke sueded microfiber-wrapped flat-bottom includes (KS9) sueded microfiber wrapped shift knob,Cruise control electronic with set and resume speed steering wheel mounted,Windows power with driver and passenger Express-Down/Up,Speedometer miles/kilometers,Compass display,Seat rear folding,Shift knob sueded microfiber-wrapped,Seat adjuster front passenger 6-way power,Seats Leather-trimmed with sueded inserts front bucket RECARO performance,Air conditioning dual-zone automatic climate control with individual climate settings for driver and dedicated passenger controls and outside temperature display,Seats ventilated driver and front passenger,Antenna integral rear window,Pedals sport alloy,Keyless Open and Start includes 2 remote transmitters that enable automatic door unlock and open by touching door switch,Rear Camera Mirror,Wi-Fi Hotspot capable (Terms and limitations apply. See onstar.com or dealer for details.),Glovebox lockable,Interior trim aluminum accents on door trim and shifter cap,Steering column manual rake and telescopic,Steering wheel heated,Dead pedal driver,Seat adjuster driver 8-way power,SiriusXM Radio,Chevrolet Connected Access with 10 years of standard connectivity which enables services such as Vehicle Diagnostics Dealer Maintenance Notification Chevrolet Smart Driver Marketplace and more (Limitations apply. Not transferable. Standard connectivity available to original purchaser for ten years from the date of initial vehicle purchase for model year 2018 or newer Chevrolet vehicles. See onstar.com for details and further plan limitations. Connected Access does not include emergency or security services. Availability and additional services enabled by Connected Access are subject to change.),Lighting front reading lamps,Bluetooth for phone,Seats heated driver and front passenger,Floor mats carpeted front,Visors driver and front passenger vanity mirrors covered illuminated,Wireless Charging for devices,Head-Up Display with color digital readouts for vehicle speed selected gear G-Force audio system information high-beam indicator compass outside air temperature tachometer vehicle messages Turn-by-Turn information and phone information,Driver Information Center enhanced 8 diagonal multi-color re-configurable display,Theft-deterrent system electrical unauthorized entry,Engine 6.2L supercharged V8 DI VVT (650 hp [485 kW] @ 6400 rpm 650 lb-ft torque [881N-m] @ 3600 rpm),Steering power variable ratio electric,Battery rundown protection,Differential electronic limited slip (eLSD),Cooling system extra capacity,Cooler rear differential,Rear wheel drive,Exhaust dual-mode,Driver Mode Selector up to 4 modes available for various driving conditions - Snow/Ice Tour Sport and Track (SS and ZL1 models only),Rear axle 3.73 ratio (Included with (MN6) 6-speed manual transmission.),Brakes Brembo 6-piston front and 4-piston rear performance 4-wheel antilock 4-wheel disc,Launch control custom,Suspension Performance,Cooling external engine oil cooler,Transmission 6-speed manual (Includes Active Rev Matching.),Magnetic ride control (Deleted when (A1Z) ZL1 1LE Extreme Track Performance Package is ordered.),Cooler transmission oil,Fueling system capless,Cooler engine coolant auxiliary,3 Years of Remote Access. The Remote Access Plan gives you simplified remote control of your properly equipped vehicle and unlocks a variety of great features in your myChevrolet mobile app. See de.} Also, I attached a window sticker for you to reference in addition to the comma separated list of options.


--------------------------------------


Step 2: Objective: Create a short, attention-grabbing summary of the vehicle’s top features. This will appear at the beginning of the listing and must immediately capture buyer interest.

--In Step 1, you determined this vehicle’s role and target buyer based on its body style, feature set, and intended use. You evaluated dynamically to ensure the most relevant features are prioritized for the buyer's needs.
--Competitive Advantage: Highlight features that differentiate this vehicle from others in its class.
Example: If this vehicle has a V8 engine while rivals use a V6, that’s a strong selling point.
--Immediate Buyer Appeal: Features should be ranked by impact, with the strongest selling points appearing first. First 3–5 features should be the most powerful, followed by supporting features. If a vehicle has ony had 1 previous owner, that's a big selling point for a used vehicle.
--Format in ALL CAPITAL LETTERS, separating each feature with ' -- ' (double dashes with spaces before and after).
--Limit to 150–250 characters to ensure a concise, high-impact section.
--Avoid redundancy with the description by using varied phrasing.
--Example Format: '1-OWNER -- AWD -- 34 MPG -- HEATED LEATHER SEATS -- APPLE CARPLAY -- ADAPTIVE CRUISE CONTROL -- BACKUP CAMERA -- BLIND SPOT MONITORING -- AUTO HIGH BEAMS --'
**IMPORTANT: This example is only for reference. The highlight section you write must be dynamically generated based on the description and the vehicle’s top selling points.



--------------------------------------


Step 3: Objective: Summarize the description's key details and provide top selling points.
Instructions: At the end of the description and highlight section:
--Report Metrics: Provide the total character count and word count for the description.
--List Key Selling Points: Identify the top 10 key selling points based on the target buyer's needs and the vehicle's features. Write each point in a concise, engaging format.





Result:
1-OWNER -- ONLY 777 MILES -- 650 HP SUPERCHARGED V8 -- HEATED & VENTED RECARO SEATS -- MAGNETIC RIDE CONTROL -- HEAD-UP DISPLAY -- BOSE PREMIUM AUDIO -- CARBON FIBER HOOD -- NAVIGATION -- WIRELESS APPLE CARPLAY -- SUNROOF -- 20" DARK GRAHITE ALLOY WHEELS -- SPORTY BLACK LIFTED REAR SPOILER -- CARBON FIBER BLACK HOOD INSERT -- MUST SEE --

We've just taken in a JUST-LIKE-NEW 2023 Chevrolet Camaro ZL1 Coupe - it's finished in Vivid Orange Metallic with a Jet Black Leather interior trimmed in red-accented sueded leather. With ONLY 777 miles, this performance beast is practically brand new and still under the factory bumper-to-bumper warranty. A true modern muscle car, this ZL1 is engineered to thrill - delivering world-class track performance, street presence, and comfort in one wickedly sharp package. And with just one previous owner, it's ready to offer its next driver the full adrenaline rush experience.

Under the sculpted hood sits a supercharged 6.2L V8 engine pushing out a monstrous 650 horsepower and 650 lb-ft of torque. Paired to a lightning-quick 10-speed automatic transmission with paddle shifters, this Camaro launches with authority and glides through gears with brutal precision. Whether you're carving corners in Sport Mode or hammering it in Track Mode, the magnetic ride control and Brembo brakes keep you fully in command, making every drive an event.

Climb inside and you're greeted with RECARO performance bucket seats wrapped in leather and suede, perfectly bolstered to cradle you during high-speed maneuvers while still delivering everyday comfort. The suede-wrapped flat-bottom steering wheel and carbon fiber-look shift knob add a tactile sense of motorsport heritage, while the illuminated sill plates, aluminum trim, and 24-color spectrum interior lighting bring out its premium side.

Tech-wise, the ZL1 is just as advanced. The 8-inch Chevrolet Infotainment 3 system with navigation, wireless Apple CarPlay and Android Auto, and a Bose 9-speaker premium sound system keep you connected and entertained. A head-up display projects performance data and turn-by-turn directions right onto the windshield, and the Rear Camera Mirror and blind zone alert provide helpful awareness at all times.

And the little details? They make a big difference: remote start, heated and ventilated front seats, dual-zone climate control, wireless charging, and even embroidered all-weather mats with the Camaro logo. A power sunroof opens up the cabin for an extra dose of excitement, and the factory carbon fiber hood insert and black accents give this ZL1 a menacing, motorsport-inspired aesthetic.

If you've been hunting for a ZL1 that delivers max curb appeal, low miles, and top-tier performance with all the right options - this is it. The Vivid Orange Metallic paint gleams under the sun, and those forged 20-inch wheels wrapped in sticky summer tires complete the aggressive look. At Huebner Chevrolet Subaru, we offer upfront pricing with no hidden fees, flexible financing, and free delivery up to 150 miles - making it easy to start your Camaro story today.

This is not your average sports coupe. This is the ZL1. Turn the key (or push the button), and you'll hear the crackle of a supercharged V8 ready to chase apexes. But don't wait - this one won't last long.

Result: Dealer Notes are all SPAM Shoppers’ Patience Aggressively Misused

#VDPpollution

If you think that score is AI fluff, this is weeks of work deep in the rabbit hole.

Evaluation of Dolan Auto Group Dealer Comments​

Part 1: ACRSS Composite Scoring (Product Story)​

Core Readability (12/30)​

• Flesch Reading Ease: 5/15 (Low score - text is dense with technical specifications)
• SMOG Index: 7/15 (Multiple complex terms without explanation)

Scanability Metrics (10/30)​

• Format Structure: 2/10 (No headings/subheadings, minimal white space)
• Paragraph Length: 3/10 (One massive paragraph of specifications)
• Sentence Length: 5/10 (Mixed - some appropriate, others too long)

Automotive Clarity (13/25)​

• Jargon Ratio: 4/10 (High technical jargon with little explanation)
• Feature-Benefit Connection: 4/10 (Features listed but benefits not explained)
• Price-Value Transparency: 5/5 (Clear mention of immediate availability)

Visual Integration (Not enough information to score/15)​

• Unable to assess without seeing the actual listing layout and images

ACRSS Total Score: 35/85 (excluding Visual Integration)Interpretation: Below 60 - Brand Damaging - The content is a technical specification dump that's difficult to scan, lacks organization, and fails to tell a story about the vehicle.

Part 2: Dealer's "Why Buy" Message Analysis​

Strategic Placement (20/40)​

• Position Optimization: 10/20 (Appears after vehicle specs, but no emotional connection established first)
• Visual Distinction: 10/20 (Set apart with "No Commissions" but limited visual distinction)

Message Effectiveness (30/40)​

• Unique Value Proposition Clarity: 12/15 (Clear non-commission structure is specific)
• Trust Signals: 8/15 (Mentions Dolan Auto Group but no specific credentials)
• Actionable Next Steps: 10/10 (Immediately establishes helping find the right vehicle)

Contextual Relevance (5/20)​

• Vehicle-Specific Alignment: 0/10 (No connection between Camaro and dealer value proposition)
• Audience Alignment: 5/10 (Generic message not tailored to performance car buyers)

Why Buy Total Score: 55/100Interpretation: Counterproductive - While the non-commission approach is mentioned, it fails to connect with this specific vehicle or buyer and lacks personalization.

Overall Assessment:​

This listing requires significant improvement. The product description is a difficult-to-scan list of features without organization or benefit explanations. The "Why Buy" message has a good core concept (non-commissioned sales) but isn't integrated with the specific vehicle or buyer expectations for a performance car.

Recommendations:​

1. Organize vehicle features into scannable categories with subheadings
2. Connect performance features to emotional benefits for Camaro buyers
3. Customize the "Why Buy" message to performance car shoppers
4. Include more dealer credibility signals specific to sports car knowledge

Back to Cool Sh*t Can I Do with AI Right Now... Dealer notes are SPAM to the car shopper. USELESS.

Design Challenge: Create a two stage readability scoring system that
1). measures how helpful, readable the product story is. Then,
2). measure and score the dealers why buy message and its strategic placement within the product story.

Automotive Content Readability Scoring System (ACRSS)

Sample:

result: Brand Damaging & "Why Buy" is Counterproductive

Part 1: The Product Story​

ACRSS Total Score: 35/85
Interpretation: Below 60 - Brand Damaging
- The content is a technical specification dump that's difficult to scan, lacks organization, and fails to tell a story about the vehicle.

Part 2: Dealer's "Why Buy" Message Analysis​

Why Buy Total Score: 55/100
Interpretation: Counterproductive
- While the non-commission approach is mentioned, it fails to connect with this specific vehicle or buyer and lacks personalization.

Overall Assessment:​

This listing requires significant improvement. The product description is a difficult-to-scan list of features without organization or benefit explanations. The "Why Buy" message has a good core concept (non-commissioned sales) but isn't integrated with the specific vehicle or buyer expectations for a performance car.

Recommendations:​

1. Organize vehicle features into scannable categories with subheadings
2. Connect performance features to emotional benefits for Camaro buyers
3. Customize the "Why Buy" message to performance car shoppers
4. Include more dealer credibility signals specific to sports car knowledge

Bill_Playford said:

I also know that when @joe.pistell says that LLMs are bad at math.... ...that's not the objective truth,

Click to expand...

Bill, I appreciate your breakdown of AI's facets. My skepticism about LLMs and math stems from testing their boundaries.

The more challenging the task, the more frequently they hallucinate. I witnessed this while developing an image lighting scoring system - despite implementing explicit anti-hallucination instructions ("No fabricated information," etc.), the system still produced fictional results with absolute confidence.

(yup, I used AI to write a prompt to keep it from inventing answers when it had no answers to give)

@Alex Snyder, you’re right on with the letters A and I being tainted. But, I also think we're all to blame.

Given the size and scope of AI, it's more akin to a utility than a technology. It's everywhere we look, while also having many shapes, forms, and functions, while still also being comprised of countless smaller components. We don't think "nuclear power plant" or "plug" when someone says electricity. We shouldn't automatically think J.A.R.V.I.S., HAL 9000, or the Terminator when someone says AI, either. If someone is considering an AI-enhanced technology, they should first do a little bit of research into the different subcomponents that make up today's umbrella version of AI (e.g., Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, etc.).

To de-nerd things a bit, let's look at ways we categorize things every day. Think of the abbreviation AI as you would when someone says they're an athlete. Most people would automatically respond back asking what sport that person played. When the person responds back with football, then the question is what position. When another person responds back they run track, the next question is what events do you participate in (or are you a runner or a sprinter, etc.). As humans, we love taxonomies (even if we don't know what they are!), and we should be applying that same conversational scrutiny to AI all the time because AI has many forms, functions, and all kinds of weirdness in between.

Just because the AI you know doesn't function in a certain way doesn't mean that there isn't a version that does. I know the legacy retail tech companies "me too" everything and then want to charge a fortune for it. There’s also a good chunk of the upstarts that have an MVP, at best, then blow all of their private equity money on booths, sponsorships, salespeople, and vaporware. I also know that when @joe.pistell says that LLMs are bad at math and when @imacsweb says that automation can't handle the complexities of tariffs, that's not the objective truth, but it's based on their experiences with a version of AI. There are AI applications that are devastatingly awesome at math and can easily handle tariff conversations, GLB frameworks, and all manners of legal complexities. It's up to us to learn about them.

I hope this thread keeps rolling because now the AI genie is out of the bottle, just like the Internet, it's not going to go back in. The more we talk about it on places like DealerRefresh, the better understanding we'll have about AI (as well as everything else dealership related), how to get the most out of it, and how not fall victim to some of those schilling it.

BillVaughnAlWestNissan said:

Good lord running a small dealership is WAY harder than running a larger one.

Click to expand...

Most people do not understand this fact.

In a large dealership, we can throw people/money at problems. In a small dealership we don't have people or problems that are big enough to throw a new employee at it.

BillVaughnAlWestNissan said:

Good lord running a small dealership is WAY harder than running a larger one.

Click to expand...

Resources are a MFer.

"A good surgeon never lets his patient see the knife"

IMO, AI is a machine that makes things. AutoMagic Labs uses AI in many places in our work. The example below is part of our merchandising process, made using AI.



From my POV, I don't talk about the machine that made it, it's all about the output of the machine.

Bill_Playford said:

Given some of the easy value that many have been able to demonstrate here, why do you think the adoption rate inside of dealerships is so low?

Click to expand...

In regards to AI solutions marketed directly to car dealers:

The letters "AI" have been abused. They are sold as a magic bullet, but only a few solutions actually move the needle with true AI. And there is too much junk being called AI that isn't. After trying some of these solutions, I can see why dealers are now skeptical about further adoption.

As for the solutions we're talking about in this thread:

Until recently, many of these things were super complex. You needed to be a prompt jockey to gain real insight. Some of the imaging tools were very difficult to figure out. I think a number of people tried some of this out or watched a YouTube video and said, "Nope - this is too hard," and moved on. Give it a little time; people will begin to realize how much easier it has become to use the good AI tools.

The answer probably lies between these two experiences.

bringles said:

I spoke with stockwave and they said there is an option to require a 2nd step to run a carax report. As it sits now a report is being run every time I load a car in stockwave. Thats why thousands are being run every month.

Click to expand...

That's part of the beauty of stockwave, having it show up ASAP and be included with your filters.

Tony0266 said:

issue with shockwave

Click to expand...

I spoke with stockwave and they said there is an option to require a 2nd step to run a carax report. As it sits now a report is being run every time I load a car in stockwave. Thats why thousands are being run every month.

Bill_Playford said:

Given some of the easy value that many have been able to demonstrate here, why do you think the adoption rate inside of dealerships is so low?

Click to expand...

My $0.02

1. The concept of AI is alien to most ppl. Many see it as 'just like google'. I put info in and I get back stuff. They'll say "IDK where or when I'd use it"
2. By definition, a franchise is copy of successful system. Franchise life is all about repetition... execution. Lather, rinse, repeat. AI needs to be plugged into daily dealer life for adoption to rise.

@jscole86, I would tend to agree, as managing at a dealership is like constantly putting out one fire after another. But, I also find it super ironic that people aren't willing to put in the time to save time . Objectively speaking, if a salesperson has a 25% closing ratio, that means they are only productive for 2.5 hours of a 10 hour day.

Bill_Playford said:

Given some of the easy value that many have been able to demonstrate here, why do you think the adoption rate inside of dealerships is so low?

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I would say mostly, time.

*Edit: and most not realizing that, depending on the use case, using it could save them save.

Given some of the easy value that many have been able to demonstrate here, why do you think the adoption rate inside of dealerships is so low?

---Prompt: "OCR this"---

1. A.P.E (Action, Purpose, Expectation)​

Example:

• Action: Write a blog post about the impact of AI in marketing.
• Purpose: To educate readers on how AI is transforming marketing strategies.
• Expectation: The blog should be informative, include recent trends, and highlight the potential benefits.

2. T.A.G (Task, Action, Goal)​

Example:

• Task: Develop a content marketing plan.
• Action: Create a 3-month content calendar.
• Goal: Increase brand visibility and customer engagement through consistent content posting.

3. E.R.A (Expectation, Role, Action)​

Example:

• Expectation: Provide a market analysis report.
• Role: You are a market research analyst.
• Action: Conduct research on competitors in the tech industry and summarize key findings.

4. R.A.C.E (Role, Action, Context, Expectation)​

Example:

• Role: You are an expert in digital marketing.
• Action: Recommend tools for social media marketing.
• Context: The user is a beginner in digital marketing looking for tools that can automate tasks.
• Expectation: Provide a list of tools along with a brief explanation of how each can help.

5. R.I.S.E (Request, Input, Scenario, Expectation)​

Example:

• Request: Recommend content ideas for a marketing campaign.
• Input: The business sells eco-friendly products.
• Scenario: They are launching a new biodegradable product line.
• Expectation: Provide 5 content ideas that align with sustainability and eco-conscious branding.

6. C.A.R.E (Context, Action, Result, Example)​

Example:

• Context: A company wants to improve employee engagement using internal communication.
• Action: Design an internal newsletter for employees.
• Result: Increased engagement, feedback, and interaction among employees.
• Example: Provide a sample newsletter layout and content suggestions.

7. C.O.A.S.T (Context, Objective, Actions, Steps, Task)​

Example:

• Context: A small business wants to expand its online presence.
• Objective: Increase website traffic by 50% over the next 6 months.
• Action: Create a digital marketing strategy.
• Steps: Outline a detailed SEO plan, paid ads, and social media content creation.
• Task: Generate a roadmap that includes timelines and measurable milestones.

8. T.R.A.C.E (Task, Role, Action, Context, Expectation)​

Example:

• Task: Write a persuasive email for a fundraising campaign.
• Role: You are an experienced marketer.
• Action: Create a message that engages potential donors and emphasizes the urgency of their contribution.
• Context: The organization is raising funds for an upcoming environmental project.
• Expectation: The email should be compelling and result in increased donations.

9. R.O.S.E.S (Role, Objective, Steps, Expected Solution, Scenario)​

Example:

• Role: Act as a customer service manager.
• Objective: Improve customer satisfaction.
• Steps: Implement a feedback system and create personalized responses to customer reviews.
• Expected Solution: Higher ratings and increased positive feedback on review platforms.
• Scenario: The company recently received lower-than-average customer ratings and needs to address the issue.

@BillVaughnAlWestNissan share on LI

Bill_Playford said:

Thanks for the inspiration, @joe.pistell. I use AI for a variety of tasks,

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Bill, ck this out.
I'm on vacation, at a local café and I see this mural on the wall,

I LOVE THE "BUY LOCAL" THEME...

My pilot store is Reymore Chevy, a semi-rural store in upstate ny.
I took a pic, uploaded it to GPT 4o, gave it a few inputs and viola'!


Backdrop:
Buy local is all the rage. Bistros, craft brew, craft cocktails, raw bricks, chalk boards and black steel. It's a great local vibe that we need in auto.

As auto retail makes the big shift to one price, transparency, near zero friction, and competes with Carvana's USP (delivered to 19 million monthly visitors), dealers would do well to embrace their local-ness... in a hip kinda way

#rawbricks #chalkboards #blacksteel #bringyourdog

You know someone here is now going to explore number 2 with AI. The poo two.

Thanks Bill!

It's natural to be interested in poop, @Alex Snyder. Unfortunately, I'm not a gastroenterologist (yet).

Seriously, though, there are several ways people can go about creating email campaigns. I'll try to keep this concise. A user may have a certain goal in mind for the campaign (e.g., lease pull ahead) or the user may ask the LLM what are the three (or six, or ten) major concerns auto shoppers have. The user may also have a time period in mind (e.g., 90 days), or, again, the user may ask the LLM what the optimum length is for that type of email campaign. The same steps can be followed for optimum days. Once the user is settled on a list, they can then ask the LLM to compose each one of the emails. I always read through what's written to make sure there's nothing made up or example content that needs to be altered. After the read-through, the user can then add them to the CRM or blast emailer of choice, and "Bob's your uncle."

Depending on the LLM or service, the user may have to do the whole "I'm a Chevy dealer in a rural market, etc.," but I'm finding with the newer versions of Chat or Claude, this doesn't have to be overly detailed. I'd probably check Perplexity against the LLMs (unless a source is included) if I were going to have the tools give me the topics just to prevent the chance of hallucinations. Even if it's not perfect, people need to consider just how much time they've saved by creating the lines that just need to be colored-in.

@Bill_Playford thanks for sharing! I’m curious about number 2. Not