Super Review: MotoAcquire

I want to thank @MotoAcquireMike and @jon.berna and announce a partnership between LVL UP Auto and DealerRefresh. Mike is the first to experience this partnership!

Vendors: LVL UP Auto showcases dealership solutions in many ways. You can see just one with the video posted above. Then, DealerRefresh helps to highlight these brands through banner ads, forum content, and other options. If you are curious about seeing what LVL UP Auto can do for your solution, hit @jon.berna up or visit LVL Up Auto - Dealership Vendor Platform

Dealers: after watching the video above, give @MotoAcquireMike a hollar if you're interested. You'll see his banners branded on DealerRefresh, and clicking those is also a good way to go ;) ....as Steve Stauning says "Ad click Friday," but you can click any day of the week.

Super Review: MotoAcquire

Introducing MotoAcquire to DealerRefresh. @jordancox and I spent some time to get to know Mike Crothers and his new company these past couple months, The tech review is 10 minutes long and covers everything. There were a few things I wanted to point out separately just here on DR.
  • I respect how Mike focused on a singular problem (dealerships struggle to get trades) and found a way to innovate that wasn't just an evolution of status-quo + AI.
  • They found new value in influencer marketing as a method for lead gen and have seen legit hockey-stick growth here
  • They expanded how value tracking can be used over the life of vehicle ownership and did so in a non-salesy in your face way
  • They built this lean and without raising any venture money
Here is the full write-up: MotoAcquire: Super Review

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Pinch me - DealerRefresh is 20 years old today!!!

+Matt Watson :banghead:- the old CTO of VinSolutions. He is the reason why our rules about solicitations are almost double all other rules:

General Rules said:
General Rules include:

  • While debating and discussion is fine, we will not tolerate rudeness, insulting posts, personal attacks or purposeless inflammatory posts. Our decision is final in these matters.
  • Please refrain from posting meaningless threads, one word (or short) non-sense posts, or the such.
  • Multiple or repeated posting in order to increase your post count is not allowed.
  • Advertising, spamming and trolling is not allowed. This includes using the forum, email, visitor messages, blog comments, picture comments and private message or conversation features to spam and promote your services without invitation to do so to other members.
  • Please wait a reasonable amount of time before bumping posts. 12 hours is a reasonable time to wait.
  • We also do not allow posts or links to sites that are sexual, racial, or religious in nature. The moderating team shall be the sole arbitrator of what does and what does not violate community standards.
  • Discussion of illegal activities such as software and music piracy and other intellectual property violations are not allowed.
  • Each member is allowed one login account. Registering with multiple accounts is not allowed.
  • We reserve the right to remove offensive posts without notice.
  • English is the preferred language here. If you must post in a different language, please post an English translation in that same posting.
  • Also while these rules cover most common situations, they cannot anticipate everything. Consequently we reserve the right to take any actions we deem appropriate to ensure these forums are not disrupted or abused in any way.
  • Vendors: Blatant advertising, promoting or solicitation is NOT allowed! Discretion over what is an advertisement is left to the moderators, so ask one before you post. If you don’t ask, it will be deleted and your username will be flagged.
  • We also reserve the right to ban anyone who wilfully violates the forum rules, as access to our support forums are a privilege and not a right.

Advertising Services and Solicitation

We recognize the need for a vendor to offer a solution to any user who is struggling with something. There are tactful ways to do this so that you are not in violation of the forum rules. If you need help constructing a post or thread that does not violate the DealerRefresh rules, feel free to ask me for assistance. Moderators have discretion in determining what is a helpful posting and what is purely a solicitation. Please respect their decisions.

Here is a simple way to look at it: Before you post, ask yourself if your post is being made solely for Promotional Reasons. If so, don't post.

Take advantage of your Profile Page. Everyone has the availability to utilize their Profile Page by filling the corresponding fields for Company/Dealer Name, Homepage URL, Services, and you Signature line(s). Don't go overboard and have your signature looking all SPAMY with images, over using BOLD text and links to every feature page on your company website. Be tasteful.

If someone (dealership) *genuinely* starts a thread about your product and/or services, feel free to take the opportunity to respond with class. Answer any questions while providing help or advice if and when needed.

Members are encouraged to use the reporting feature when they come across a posting or a thread they feel is an outright solicitation. Members are also encouraged to forward solicitations Jeff Kershner or Alex Snyder.
  • Hilarious
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Pinch me - DealerRefresh is 20 years old today!!!

@Jeff Kershner and @Alex Snyder, I'm about 20 yrs older than you two, and, 20 yrs ago you thought I was old 'Uncle Joe' :unclejoe:.

You are now surrounded by youngsters... how's it feel being Uncle Jeff and Uncle Alex ;-)

Well sheeeeeeeeeit.... I hadn't thought of that before :eek3:

Pinch me - DealerRefresh is 20 years old today!!!

@Jeff Kershner and @Alex Snyder, I'm about 20 yrs older than you two, and, 20 yrs ago you thought I was old 'Uncle Joe' :unclejoe:.

You are now surrounded by youngsters... how's it feel being Uncle Jeff and Uncle Alex ;-)

I've learned so much here, TY both!

Proud to be DR's #1 troll
-Uncle Joe
Joe Pistell
Founder, AutoMagic Labs
https://www.automagiclabs.ai/

Pinch me - DealerRefresh is 20 years old today!!!

Quite the milestone! Might've joined the party a little late but glad it's still here and hope its around for 20 more! I know people have sort of migrated away from forums over the last 10-15 years in favor of social platforms but they fortunately/unfortunately lack the organization of topics/information.
We did see the move to Facebook Groups not too long ago. However, there has been a recent surge of visitors and new members who claim they found us through AI searches. Facebook isn’t giving access to other AIs, so that’s a win for us!

Speaking of Facebook Groups, I had to turn off the Life in a Car Dealership Group with all the tariff hysteria. I’ll jump back in after people calm down and things go back to normal in 60 days.

Pinch me - DealerRefresh is 20 years old today!!!

That doesn't feel like 20 years ago. Are you sure this isn't an April Fool's gag? ;)

I wish I could remember my "handle" for the old blog comments section. I was active, but my participation wasn't, um, sanctioned by the marketing team at the company I worked for. I retract my earlier statement... that DOES feel like 20 yrs ago. ha!

No scheduling apps for sales? ‍

Yeah, it feels like we're finally heading in that direction. There's so much digital retailing firepower prequalifying/research happening now it seems like inspection >> test drive >> F&I >> delivery could be a really pleasant dealership experience if executed right.

I think it's important this can either happen in-app or on the dealer's website. Right now dealer sites are just marketing tools but I think they'll become better integrated with the sales process, ex: trade offers, as well as uploading any documents required for pre-sales.
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No scheduling apps for sales? ‍

Related: My pilot store just got a bad review. Shopper makes appt with rep, the next day they drive 2 hrs, land in the store, the store is packed, they wait 45 mins to find someone else bought the car.

Store is super busy (going to break a 10yr sales record).

Takeaway: Appointment system needs to be 'VIN aware' and communicate to all parties.

THIS IS EASY FOR AI TO DO.
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Why You Should NOT Link To Social Media Sites

it would be fun to try and build out a website, built correctly, to see how it would do against all the others.

This is similar to what Ben Hadley and Kyle Mountsier did for www.koons.com?

Login to view embedded media View: https://www.youtube.com/watch?v=5kLhOq4WllA


They did the whole "start from scratch" idea and built Koons a headless site that loads with lightning speed.

It might be good to get an update on this project from Jeff or Alex.

Hadley & Mountsier said they had made advancements the last time they were interviewed on Refresh Friday and mentioned they were possibly going to bring their load time developments more into the mainstream ... and potentially make it available to already established platforms. I'm curious if that's still in the works.

Also, it would be cool to hear from someone at Koons discussing how they've gone about maintaining the site -- a headless site can't be maintained and modified by just any old hack. Is Koons handling this themselves with an on-staff developer or is the Hadley/Mountsier staff maintaining the site for them?
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No scheduling apps for sales? ‍

Thank you, I'll see if this works.

Last time we tried adding a dynamic link like this, we ran into an issue where VinSolutions was encoding each URL with their own link structure, which ended up breaking the URL.
@Alex Snyder — didn't you run into the same issue with FrikinTech early on? How did you work around it?
We had to build an entire Chrome browser plugin to remove Vinsolution's bug. We haven't needed our plugin in a while, so they may have fixed it.

No scheduling apps for sales? ‍

Tesla lets customers schedule a test drive based on live appointment availability, and then they schedule another appointment for vehicle pickup or delivery based on available timeslots.

Even though most dealers don’t have a coverage or sales appointment capacity issue, what would a more formalized calendly-like appointment booking process do to appointment set and show rates?

Yea, that was mainly our experience. My wife bought a Model 3 in December last year, but we know the GM at the Tesla location by us, so things were tweaked a bit.

But I was impressed with the delivery experience, app integration, and overall process. They've polished it to remove whatever friction they can. I think that last part is long overdue for dealers. I think the delivery took us all of 20 minutes. We got there, all docs prepared, we inspected the car and signed. They had the car ready with a bow on it. We had a trade, they didn't even look at it. Tesla quotes wholesale for trades, so I think they just ship them right to auction.

I don't think my wife will buy a car any other way again. It's not a deal breaker for me, but I definitely walked away thinking about what can be tightened up and how.

No scheduling apps for sales? ‍

You make a great point, and I think this will become a lot more important in the coming years as more of a "sales operations" tool. Right now the flow might be lead comes in, BDC schedules appointment, sales floor takes it. In the future, it might be more direct; lead comes in pre-qualified, with a timeframe, car(s) to view are selected, porters are dispatched to have vehicle ready and conditioned by appointment, customer info already in the system and numbers already prepared. Customers aren't coming in to look, they're coming in to close. The whole process can tighten, and allows more time for sales people to deliver a vehicle and improve customer sat scores.
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No scheduling apps for sales? ‍

Thank you, I'll see if this works.

Last time we tried adding a dynamic link like this, we ran into an issue where VinSolutions was encoding each URL with their own link structure, which ended up breaking the URL.
@Alex Snyder — didn't you run into the same issue with FrikinTech early on? How did you work around it?
  • Like
Reactions: Karen Ann

My New Adventure - Al West Nissan

<customer hat on> You did a great job of coming across as a human and not a dirty manager at a dealership. I especially like your comment about your wife saying it was good. And no mention of buying the $99 Sentra :rofl:

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