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Daniel J. Mondello posted the thread How to Install Your CRM Lead Values into Google Analytics in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
For Part 2 of this Tip You'll need to have the Internet Lead Provider Report with the Values Per Lead source handy in addition you...
malinda.terreri posted the thread Inactive Emails Can Lower Your Results by 40% in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to...
ryan.leslie posted the thread Install a 'Runaway Truck Ramp' Today in Websites, SEO, SEM, Display, Social, Marketing.
I was relocated several years ago and made countless drives back and forth from Atlanta to St. Louis for the holidays to see family. My...
Daniel J. Mondello posted the thread Using Your Dealer CRM and Basic Math To Assess Your Lead Providers' Value in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This...
malinda.terreri posted the thread 5 Ways to Personalize Your Emails in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Relevance is one of the key reasons people subscribe to emails from you or your dealership.
People want information that is going to be...
Eric Miltsch posted the thread Conference Recap: Dealer ThinkTank Chicago in Automotive News, Press Releases, and Events.
This post was originally written by Bill Havican, on his blog. Bill, thank you for sharing your experiences with the DealerRefresh...
JD Rucker posted the thread It Takes a Dealership to Raise a Social Media Presence in Websites, SEO, SEM, Display, Social, Marketing.
It’s not just about branding. It's about FOOT traffic!
This is the last part in a 4 part series about automotive social media...
kevinfrye posted the thread Digital Dealer 16 Review with Kevin Frye in Automotive News, Press Releases, and Events.
Do not stop. Do not pass Go. Do not collect two hundred dollars. Go directly to Digital Dealer 16 in Atlantic City!
Kevin Frye, Mike...
Daniel J. Mondello posted the thread 5 Dealership Website Conversion Goals You NEED in Off Topic & Everything Else.
5 Key Google Analytics Goals you NEED to set up - NOW!
As Automotive Digital Marketing professionals we are constantly subjected to...
ben.anderson posted the thread Mobile Apps Continue to Dominate the Mobile Web in Automotive News, Press Releases, and Events.
The average consumer is now spending a staggering 18.9 hours per week on a mobile device.
New data reveals:
Your customer is on a...
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Jessica Ruth posted the thread The Lost Art of Listening in Automotive News, Press Releases, and Events.
Do you remember the last time you were at a business and really had the warm and fuzzies, and a faith in humanity restored moment...
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Jessica Ruth posted the thread Car Dealer Sues Customer Over YouTube Repair Video in Automotive News, Press Releases, and Events.
Latest HOT Discussion in the Forums
Car Dealer Sues Customer Over YouTube Repair Video
Unhappy customers with a platform can create...
JD Rucker posted the thread Social Media's Greatest Strength is the Data that Few Dealers are Using in Off Topic & Everything Else.
This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s...
Daniel J. Mondello posted the thread An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Examples of poor follow-up techniques to "internet leads" are a dime a dozen.
And while it can feel like a waste of time to keep...
Eric Miltsch posted the thread 2014 Mobile World Congress Recap in Automotive News, Press Releases, and Events.
An amazing demo of their mobile solution
Picture two young men, sitting in wheelchairs next to each other. Their body movement...
kevinfrye posted the thread Revolutionary CRM Tool Enters Market in Automotive News, Press Releases, and Events.
Single and ready to mingle?
Finding your perfect partner in today's Internet era is a whole new venture. You have seen the endless...
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Latest HOT Discussion in the Forum
Do You Use Custom Email Stationary?
Has anyone created or had someone create custom email...
malinda.terreri posted the thread 4 Ways You Can Instantly Increase Your Dealerships Email List in Automotive News, Press Releases, and Events.
Are you using these 4 ways to capture more customer email addresses?
As you may know, I'm a big proponent of dealership newsletters as...
Cobalt posted the thread Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life in Websites, SEO, SEM, Display, Social, Marketing.
//www.ispot.tv/share/7dwH
“Hey Chief – eyes on your own paper, okay?”
If you’ve laughed at the Sears Optical TV spot where the...
ben.anderson posted the thread Apple CarPlay, Google, and the Future of in-car Technology in Automotive News, Press Releases, and Events.
The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that...
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Jerry Petrotto posted the thread Should ROI Principles Dictate Your SEO Spend? in Websites, SEO, SEM, Display, Social, Marketing.
Let's give Jerry a warm welcome for his first contribution in article format here on DealerRefresh. I've know Jerry for sometime now...
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Gary Marcotte posted the thread Market Supply to Scarcity - Understanding Demand in Off Topic & Everything Else.
Since it’s introduction in 1948, more than 28 million F-Series truckshave been sold and the F-150 is consistently one of the most...
Stephen Jackson posted the thread Turns Out Facebook Advertising Is A Big Lie in Websites, SEO, SEM, Display, Social, Marketing.
If you follow the "other" industry forums, there's a good chance you've read one of Mr. Stephen Jackson's many enthralling articles. I...
JD Rucker posted the thread Your Social Media MUST Be Yours and Yours Alone in Off Topic & Everything Else.
If there's one thing that I absolutely cannot stand in the automotive digital marketing world, it's the demand to make everything...
johncolban posted the thread Watch these Three Dealers Use Video To Help Sell More Cars in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Dealerships all over are using videos as a way to wow prospects and customers. And why not?
Statistics show that, after watching a...