This looks like a nice time to give Dealer Refresh some competition, since this is now technically going to be a Retail Website. To keep things on the up and up, I'd suggest another DR website to compliment the Consulting entity, linking out to it. However with all the real estate now dedicated to advertisers, Dealer Refresh will be perceived much differently than it is today when you fully implement your offerings. Some of us are looking for great ideas, and collaboration without having to pull out our credit cards, just for looking.

This is looking interesting. You will be successful with it because you know your stuff.

This has to be the best deal on the net! Total domination is within my grasp!

Hi Jeff,

I'd like to work together to help increase sales at our dealership. Give me a call.

Mike Warwick
781-853-8160

This was as good or better than the "Car and Driver Chevy and Dodge being forced to pull out of Nascar by Obama" email.

I actually was going to sign up for the Ninja Phone Skills.

Well played!

Good one.

Lot of time on your hands, I see.

Well...golly Gee Wiz. I don't know where to start. I mean we're talkin bout(ODC ALS, NPS, ETW, WCA, RVS, TPVE, ICFP, PGP, ISR, SMTM,) ABCDEFG
My heads-a-spinnin. I think I need to hire a consultant to consult with me about which consulting services I may need from this DR consultant group...LOL

I think that if I buy it within the next 10 minutes, I am entitled to a package of two for the same $199 plus shipping and handling, otherwise - no deal.
Also I assume that the operators are standing by, and the quantity is limited...

I'm in - buying one of each franchise (Chrysler, GM, Ford, Nissan, Infiniti, Toyota...all them) tomorrow so I can take advantage of this amaaaaazing offer. Can I get a DGI evaluation as well?

$199 wow, thats going to take away from my down payment on a brand new 2003 Mitsubishi, who's burning the gas now?

Man why did you not tell me about this when we were scheduling the Automotive SEO Conference. I could of got you a booth as a charter member for a big discount.

That would of been the perfect platform for announcing this.

Good golly! I was actually buying this for a paragraph or two.... this is not fair on the first day of the month when I have been pounding out end of month reports since 7 am - I truly am in zombie mode, lol. Cheers!

Jeff,

I've got your back...for $199 per month.

I think I can get some of my supervisors to stroke a check

Ha! What day is it again? I'll bite if this is available tomorrow.

Fair proposal, the deal looks "OKAY" on paper - but what if I want everything - what would be total cost if we "bundled" EVERYTHING?? Sharpen your pencil and get back to me on this!

Wow Wow Wow!!! This is an all time favorite-maybe because I am a vendor and hear this all day from our competitors - (never us though, right!)

Great writing - don't let anybody ever tell you that you are just a "car guy."

Seriously Hilarious Post!

Had me until the middle. Thanks, I needed the laugh...

This is a GREAT article. I'm curious if people have found resources to independently update all their listings as a dealership. That seems to be something many companies struggle with.

As Jamie pointed out, SEM companies like ReachLocal, Performics, Cuneo can help with this but I'd love to be able to direct people to the right resources to do it themselves, because it's such a key item to consider.

There are too many local marketing companies out that that can't really promise the outcome. Local businesses is losing confidence to pay for all those local advertisement.

Local coupon network is FREE and is hoping to build the largest local coupon network in North America. So all local businesses will be able to share the search engine traffic and acquire more local shoppers.

Rebecca, nice article. In addition to understanding what local is for the area in question (NYC vs Montana), its important to understand the difference in categories. Consumers will drive further to see a dealership or lawyer, for example, than they will for a pizza. These service areas are based less on proximity. FastCall411 has a few examples of this on the site.

Kevin,

We (ReachLocal) help a couple of hundred franchise clients w/ local directory listings via a partnership w/ Localeze. As I mentioned before - it's a very cheap service and they do a goob job syndicating your correct business information across close to 150 directories. Feel free to contact me and I can put you in touch w/ someone directly at Localeze who can help you out.

Jamie
[email protected]

Here is a list of sites to add a free local business listing that will help with local search. Often you will see these sites appear on Google Page one for business names so they are value for your automotive SEO program.

Keep in mind that if the site has a "description of service" box or company profile, write a good paragraph or more that includes your brand name, your location as well as words about service, parts and extended warranties.

Service Departments are often not discussed in SEO tactical posts but if you start adding service to your directory keyword strategy you will be surprised to see what happens.

These are tried and true sites:


Here are a few sites that can be optimized for your personal name which can include your dealership name and locale.


Local search is very powerful and all business owners should make sure your free local directory listing are correct.

While you are checking them, take a peek at the review and make sure your customer feedback is balanced and not just filled with negative reviews.

This is one of my continuing projects - updating local directories. I have learned the hard way that when you go and correct and incorrect listing, it can reappear a month later what that local site updates from another feed with incorrect info. With that learned, my efforts have been to try and correct the sources where incorrect info about our dealerships is being sent from. Jamie - do you know how to solve this?

Odered up this book just now.....who would have thought being a GSM included knowing a little about SEO?

Ditto Alex's comment.