Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business
- Websites, SEO, SEM, Display, Social, Marketing
- 251 Replies
Fly on the wall, you hit the nail on the head. I was in private party all except the last year of my 8 years. The last year I was first in circulation then in commercial sales. Our city used to be the call center, if you want to call it that, for our region of 5 other cities. That was right before the big split. After the split and cox took over, when our csr's quit, we could not hire anybody to replace them. Then pretty soon we started rolling overflow calls to orlando. In the mean time, the prices started going up to the point I guess they were trying to do away with the RTS ads. When customers would get Orlando, things would get screwed up big time. Pretty soon, we were no longer taking any calls and everything was going to Orlando totally. Right about this same time last year, our last 2 employee in private party besides the managers and supervisors were let go all the sudden one day. Both had been with the company close to 15 years. One was one of the CSR's, the other was our front counter person. My postion was also eliminated and that is whey I was moved to circulation. Anyway, after that, all they would get coming into the office was mad people who had their ad screwed up on the phone. It just got worse and worse. It was like they were trying to run us out of business (which turns out they were I guess). Right before thanksgiving when the completely closed private party across the country, our last remaining employee up there of 30+ years was let go. Everyone else in the office was assured that this would be the end of the layoffs and everything will be fine. See how that turned out.
As far as the books coming back to certain markets, the auto and truck trader are not going away at all. They are still going to be printed (for now) except only with private party content. With all the mad customers, and no dealer ads, the books will be mighty small.
As far as the books coming back to certain markets, the auto and truck trader are not going away at all. They are still going to be printed (for now) except only with private party content. With all the mad customers, and no dealer ads, the books will be mighty small.