Trying to scale up some online best practices and training

Sorry, but it doesn't look like it's ready for real business. Is there any evidence of your expertise? Videos, social media? I am not clicking on any Xitter links, sorry.

Then the website looks amateur and not even real. I am looking at this page:

2 "Download the playbook" links - neither works.
The image of the "book" has "service, retention, "accuigae"?

Most Successful Content - Discussion Questions - SEO, Marketing, and Social Media

I’ve seen quality beat quantity every time, especially when the content feels human. Owner-shot videos work wonders, even if they’re a bit rough around the edges. They build trust fast. I’ve also leaned on a marketing agency for clarity on what topics actually move the needle, which saved me from cranking out pointless filler. Mixing data-backed topics with personal touches has been the sweet spot for me.

Skewed? GA4 conversions for google campaigns

Hello Brad,

PMax tends to generate a lot of service and some bad leads if you don't dial it in. Don't just turn their AI features on, otherwise, it will add a bunch of targeting you don't want and it will optimize for the easiest to generate leads (hence service leads).

Most of the time, VLAs tend to generate more calls. VLAs have cheap clicks but lower conversion rates unless you have specialized VDPs just for VLA.

To start tracing back your fake conversions, make sure you connect GA4 with the Google Ads account. Then look at what campaign(s) are generating the leads for the fake leads. You can use UTM tags within the campaigns if you need more detailed tracing.

If you need help with this, feel free to reach out to me directly. Thanks.

Skewed? GA4 conversions for google campaigns

Recently, we've been doing a manual audit of our form, chat and phone conversions generated by google advertising (search, vla and pmax).

Pmax: in some cases we've seen a lot of bad leads generated. the weird thing is they are real emails, but the people who own them had nothing to do with submitting leads. they are also out of state. we've also had elevated phone calls that dont seem legit. i've heard other people having this issue as well, but love to hear others insight.

VLA: in some of our stores we have seen questionably high form counts.

Does anyone have any tips on how to figure out what is causing some of the fake conversions?

Lastly, on VLA, are you seeing more phone or form conversions?

What are you thoughts on vla vs search in terms of conversions?

People's Choice Awards for Best Vehicle Photos?

Thank you, you can zoom in. I guess it works better on Android.
Yes, you can pinch and zoom on iPhone also, but you're zooming on a 100k (100,000 bytes) photo, which is small today's standards. A thumbnail looks ok at 100k or less, but final images need to be 1/4 megabyte (250K) at least IMHO.

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How a CMS Can Make App Development Easier and Faster

If you’re building an app, managing content can quickly become a headache. That’s where a CMS for app development comes in. It helps you organize, update, and control content without needing to touch the code every time.

In this guide, we’ll break down what a CMS does, why it matters for app projects, and how to pick the right one for your needs.

So, what exactly is a CMS?

A Content Management System (CMS) is a tool that allows you to create, edit, and manage content—like text, images, videos, and other data—through a user-friendly dashboard. You don’t need to be a developer to use it. That means your marketing or content team can update in-app banners, blog sections, or product descriptions without writing a single line of code.

When it comes to app development, especially for mobile or cross-platform apps, a CMS becomes even more valuable. Instead of hardcoding content into the app, you connect it to a backend CMS. That way, updates happen in real-time, without needing to push a new app update every time something changes.

Why is this important?
Because app users expect fresh, relevant content. Whether it’s updating your home screen offers, publishing a new article, or adding a seasonal banner, being able to make fast changes matters. A CMS for app development gives you that agility.

There are also different types of CMS platforms to choose from. Some are traditional systems like WordPress or Drupal (with mobile support), while others are more advanced headless CMS platforms like Contentful, Strapi, or Sanity. These headless systems are built for flexibility—perfect for developers who want full control over the front end, while content editors can still manage everything from the backend.

Another huge benefit? Scalability. As your app grows—more users, more content, more screens—a CMS helps you stay organized. You can manage content in one place, structure it properly, and deliver it across multiple platforms (web, mobile, even IoT) without duplicating work.

At the end of the day, choosing the right CMS for app development depends on your app’s goals, your team’s technical skills, and how much flexibility you need. But one thing’s for sure—it’s an investment that saves time, cuts down on development costs, and makes life easier for both devs and content teams.


When people talk about CMS making app development faster, I think a lot of it comes down to reducing friction between content and code. I’ve worked on a couple of mobile projects where a decent CMS saved us a ton of time, especially when non-technical folks needed to update content without breaking anything. It also helped keep the app logic cleaner, since we didn’t have to hardcode every little change. While figuring this out for a React Native app, I stumbled across Limeup’s blog post and it honestly matched my own experience pretty well. It breaks down what to look for and how teams usually approach hiring and structuring React Native work, without overhyping things. For me, the biggest win was aligning the CMS setup with the dev workflow early on—once that clicked, updates became way smoother and releases less stressful.
Good post!

Used Car Inspection Checklists

As a small dealer, moving to a formal inspection checklist is a smart step—especially if you’re already selling cars honestly in that price range. In New York, state-licensed shops like Carlos Repairs @Ridge follow clear, measurable standards during inspections, which is a good model to borrow from when building your own checklist. Customers often ask basic questions like “How much is a New York State inspection?”, but what really builds trust is having clear numbers and documentation to back up your answers.


From what I’ve seen:
  1. Yes—most buyers don’t get an independent inspection, and the ones who do usually already trust their mechanic. Your checklist won’t replace that, but it adds credibility and helps serious buyers feel more confident upfront.
  2. Keeping it simple works best. A 3-option system (OK / Needs Attention / N/A) with measured notes (tire tread, brake thickness) is usually enough. Too many options can confuse customers.
  3. As long as you’re clear that it’s a condition report at the time of inspection (not a warranty), you’re generally reducing risk, not increasing it—especially if your checklist mirrors what a New York State inspection already checks for safety and compliance.

A solid 40–50 point checklist sounds like the happy medium for your inventory and price range—thorough, professional, and not overkill.

How a CMS Can Make App Development Easier and Faster

If you’re building an app, managing content can quickly become a headache. That’s where a CMS for app development comes in. It helps you organize, update, and control content without needing to touch the code every time.

In this guide, we’ll break down what a CMS does, why it matters for app projects, and how to pick the right one for your needs.

So, what exactly is a CMS?

A Content Management System (CMS) is a tool that allows you to create, edit, and manage content—like text, images, videos, and other data—through a user-friendly dashboard. You don’t need to be a developer to use it. That means your marketing or content team can update in-app banners, blog sections, or product descriptions without writing a single line of code.

When it comes to app development, especially for mobile or cross-platform apps, a CMS becomes even more valuable. Instead of hardcoding content into the app, you connect it to a backend CMS. That way, updates happen in real-time, without needing to push a new app update every time something changes.

Why is this important?
Because app users expect fresh, relevant content. Whether it’s updating your home screen offers, publishing a new article, or adding a seasonal banner, being able to make fast changes matters. A CMS for app development gives you that agility.

There are also different types of CMS platforms to choose from. Some are traditional systems like WordPress or Drupal (with mobile support), while others are more advanced headless CMS platforms like Contentful, Strapi, or Sanity. These headless systems are built for flexibility—perfect for developers who want full control over the front end, while content editors can still manage everything from the backend.

Another huge benefit? Scalability. As your app grows—more users, more content, more screens—a CMS helps you stay organized. You can manage content in one place, structure it properly, and deliver it across multiple platforms (web, mobile, even IoT) without duplicating work.

At the end of the day, choosing the right CMS for app development depends on your app’s goals, your team’s technical skills, and how much flexibility you need. But one thing’s for sure—it’s an investment that saves time, cuts down on development costs, and makes life easier for both devs and content teams.


Ready to take your app content management to the next level? Start exploring CMS options and find the one that fits your vision.
Thanks for sharing

Vettx Experience

Our experience with Vettx was poor.

Based on our market, Vettx estimated we would be able to purchase 17 vehicles per month through their program. In reality, we purchased 2 vehicles last month and 1 the month before. The profit generated by the program did not come close to covering the cost.

The program did not perform as it was represented to us. We initially signed up for 6 months, believing the agreement would convert to month-to-month afterward. That was not the case. When we requested cancellation due to poor performance, we were informed that the contract automatically renews for another 6 months, leaving us locked into the program.

I reviewed the situation in detail with them and requested early cancellation, which they refused.

Additionally, Vettx stated that they informed us of the renewal and provided recommendations, which we did not receive. These items were also not part of the original discussion tied to the 17-vehicle estimate. Those recommendations included:

  • Providing more aggressive offers to remain competitive in our market
  • Picking up vehicles to make acquisitions more convenient for sellers
  • Emphasizing the use of Autotrader and creating a new account (which we already have)
I would caution any dealer considering their products to carefully review the contract terms and take our experience into account before moving forward

Familiar with Vettx - Used Car Acquisition Software?

Our experience with Vettx was poor.

Based on our market, Vettx estimated we would be able to purchase 17 vehicles per month through their program. In reality, we purchased 2 vehicles last month and 1 the month before. The profit generated by the program did not come close to covering the cost.

The program did not perform as it was represented to us. We initially signed up for 6 months, believing the agreement would convert to month-to-month afterward. That was not the case. When we requested cancellation due to poor performance, we were informed that the contract automatically renews for another 6 months, leaving us locked into the program.

I reviewed the situation in detail with them and requested early cancellation, which they refused.

Additionally, Vettx stated that they informed us of the renewal and provided recommendations, which we did not receive. These items were also not part of the original discussion tied to the 17-vehicle estimate. Those recommendations included:

  • Providing more aggressive offers to remain competitive in our market
  • Picking up vehicles to make acquisitions more convenient for sellers
  • Emphasizing the use of Autotrader and creating a new account (which we already have)
I would caution any dealer considering their products to carefully review the contract terms and take our experience into account before moving forward

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