Websites
- By jon.berna
- Websites, SEO, SEM, Display, Social, Marketing
- 116 Replies
Our first month with Motive, a web provider we chose because we felt it provided a site that was more customer focused rather than lead driven, produced the most website leads we had in a single month in the first month of use. It's almost like focusing on the customer produces more leads...
Your stats are going one way this year. The YOY % gains across the board should be a thing of beauty
Announcing: LVL Up Auto - Vendor Management Platform
- By jon.berna
- Other Cool Technologies & Services
- 60 Replies
So you like 
Now I am on to the last major area of the items I have been in contact with our dealership users about, it's called Demo Up.
I am not going to spoil it yet but I am really excited about what our dealer body and I come up with. The guidelines form the initial draft to where they are right now has come a long way. This is a bottom up rebuild of how vendors connect with dealers. One of the major pain points that I have set out to improve is how the way vendors sell dealerships hasn't really changed over the past 15 years. I can't speak to before as I wasn't in the industry.
Dealerships are bombarded with outbound calls and emails which are exhausting to deal with. The vendors don't want to do this BTW they just don't have many options. Most call I've had with them has been about how unpredictable the channels are to connect with dealerships. How some conferences are good but just as many are a bunch of vendors hanging out with hardly any dealers.
I have heard a lot of dating app analogies from the vendors I have spoken with this month and I think its a fair one. I would say we are similar to Bumble for dealerships where they make the first move and the vendors have to respect their time. The dealers also have to hold up their end as well. Beyond this we also have all the tools to go from the first date to sending the kids off to college.
Now I am on to the last major area of the items I have been in contact with our dealership users about, it's called Demo Up.
I am not going to spoil it yet but I am really excited about what our dealer body and I come up with. The guidelines form the initial draft to where they are right now has come a long way. This is a bottom up rebuild of how vendors connect with dealers. One of the major pain points that I have set out to improve is how the way vendors sell dealerships hasn't really changed over the past 15 years. I can't speak to before as I wasn't in the industry.
Dealerships are bombarded with outbound calls and emails which are exhausting to deal with. The vendors don't want to do this BTW they just don't have many options. Most call I've had with them has been about how unpredictable the channels are to connect with dealerships. How some conferences are good but just as many are a bunch of vendors hanging out with hardly any dealers.
I have heard a lot of dating app analogies from the vendors I have spoken with this month and I think its a fair one. I would say we are similar to Bumble for dealerships where they make the first move and the vendors have to respect their time. The dealers also have to hold up their end as well. Beyond this we also have all the tools to go from the first date to sending the kids off to college.
Announcing: LVL Up Auto - Vendor Management Platform
- By jon.berna
- Other Cool Technologies & Services
- 60 Replies
This looks pretty
Automation in digital marketing? Get with the times!
- By Rob
Hey that’s my store. But before my time.Congrats on the new product launch!
I built something somewhat similar internally about 4 years ago for our dealership group, so I know firsthand everything that is involved with something like this!
I'm actually working on launching version 2.0 this year! It admittedly took a little bit of a back seat the past few years, because I launched v1 a month before covid broke out (bad timing), and we all know what that did to inventory and specials-based advertising...
Ryan Everson ⚡ on LinkedIn: #digitalmarketing #cardealerships | 24 comments
I’m pretty excited to share this awesome new tool I built for our dealership group that helps streamline our monthly special ads and graphics! Now we can… | 24 comments on LinkedInwww.linkedin.com
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The few suggestions I have regarding the PowerPoint on your website:
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- If this is a brand new product, why are the examples promoting 2017 models with Nissan's old logo?
- What does $299mo/325mo mean?
- .09 APR? Most interest rate offers would be advertised as "0.9% APR for 60 months"
- Do you have variations for the different OEM compliance guidelines? This Nissan example would definitely get rejected for several reasons
#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell
- By joe.pistell
- RefreshFriday Weekly Webcast
- 131 Replies
Anyone using Image Upscalers?
Any thoughts to share?
Any thoughts to share?
Cost per lead on CarGurus?
- By joe.pistell
Very creative use of data to generate buyer engagement... well done.
"...NO MINIVANS HERE" hahhaaa
@superveloce your svc aims at an audience -and- "exotic VINs only", so the cost per lead by a traditional dealer is not relevant. A few ideas...
- You need to hard-wire your deal sniping with a service that'll complete the sale. Otherwise your service will be in visible to the seller. May I suggest that you partner with Safely Buy And Sell Used Cars Privately | PrivateAuto | PrivateAuto (or similar).
- Put your sniping service behind a paywall.
- Partner with BAT (or similar).
Announcing: LVL Up Auto - Vendor Management Platform
- By Alex Snyder
- Other Cool Technologies & Services
- 60 Replies
FRIKINtech would like to participate.Announcing: LVL Up Auto - Vendor Management Platform
- By jon.berna
- Other Cool Technologies & Services
- 60 Replies
The vendor side of LVL Up Auto | Dealership Vendor Management Platform is now LIVE!
If you are a vendor and have already reached out about claiming your company page - I will provide instructions this week. Email me here -> [email protected] if we haven't connected yet I will respond as soon as I can.
I couldn't be more excited about what this means for the future of connecting dealers and vendors. I met with +40 vendors over 2 months to collect the requirements to develop this new part of the application. Thank you everyone for your time and ideas, I am really proud how it turned out.
Here is a sneak peak and more info exclusive to DealerRefresh:
Vendors have new tools for adding products, media, their features, and integrations. They can also add users from their team, ask their customers for verified reviews and manage all their demos in LVL Up. These represent foundational features that enable future ones. The choices vendors make in setting up their account as well as the scale and quality of the reviews will impact how vendors appear in search rankings and how they are recommended to dealerships as potential matches. The way the integrations and features are structured in the database and how they get added enables some really advanced capabilities that I am just now getting my head around.
For example integrations: Today they can be added by a dealership user as well as either vendor at the product level. The vendor that it was added for gets the ability to see this and edit it as well. This allows for it to scale up quickly and accurately. The ability to leverage integrations in search results is a game changer for dealerships looking for options for their unique set of partners. The idea to design it this way was something that came up in early conversations all the way back to Oct/Nov from the closed beta. This is just one small part of the platform but it's a derivative of all the underlying structure that makes it possible.
If you are a vendor and have already reached out about claiming your company page - I will provide instructions this week. Email me here -> [email protected] if we haven't connected yet I will respond as soon as I can.
I couldn't be more excited about what this means for the future of connecting dealers and vendors. I met with +40 vendors over 2 months to collect the requirements to develop this new part of the application. Thank you everyone for your time and ideas, I am really proud how it turned out.
Here is a sneak peak and more info exclusive to DealerRefresh:
Vendors have new tools for adding products, media, their features, and integrations. They can also add users from their team, ask their customers for verified reviews and manage all their demos in LVL Up. These represent foundational features that enable future ones. The choices vendors make in setting up their account as well as the scale and quality of the reviews will impact how vendors appear in search rankings and how they are recommended to dealerships as potential matches. The way the integrations and features are structured in the database and how they get added enables some really advanced capabilities that I am just now getting my head around.
For example integrations: Today they can be added by a dealership user as well as either vendor at the product level. The vendor that it was added for gets the ability to see this and edit it as well. This allows for it to scale up quickly and accurately. The ability to leverage integrations in search results is a game changer for dealerships looking for options for their unique set of partners. The idea to design it this way was something that came up in early conversations all the way back to Oct/Nov from the closed beta. This is just one small part of the platform but it's a derivative of all the underlying structure that makes it possible.
#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell
- By joe.pistell
- RefreshFriday Weekly Webcast
- 131 Replies
When you make a transit van look this good...
"Merchandising is not a cost, it's a weapon"
Dealer's STOP making your listings look the same...
When your images look like all the other dealers... you have to drop your price to get eyeballs on your VIN.
Buying a car is Emotional, pictures rev-up those emotions...
So simple, so sexy. This is 100% DISC.
RANT: Dealers gave their creative souls over to Velocity. "data proves everything and drives our decisions". F*k that. Data is not the boss, it's the score keeper.
"Creative photo's don't scale"
F*k that. A $1,000 price drop on an old VIN happens every day. What if your sexy pics made your VINs pop and 'triggered' shoppers into action. What if sexy pics reduced your total monthly discounting by 10%?
If you need data to back this decision making, don't forget your "Invisible Internet Walk-ins". How big is your invisible walk-in audience? 60% of total Sales? Sexy pics will motivate this audience too.
Game Plan: Create the vision, make the job description then hire the right person and let them run with it. Ken Grody Ford Carlsbad has Nick Valdovinos Creative Designer / Photographer. If I was a dealer and motivated to change, I'd send a direct message to our @Will G. (or a photo pro in your area) and ask for him for advice and maybe he'll be open to be your consultant.
DISC?
Buying a car is driven by emotions. Sexy pics triggers these emotions and will sell more cars.
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