My New Adventure - Al West Nissan

I allotted the salespeople a set amount of funds that they are able to use monthly to provide the best guest experience possible. They can use those funds for whatever they want from covering surprise after-the-sales issues or just order someone DoorDash if they get held up in finance.
oooo... there's a new sheriff in town!

Congrats to "Wild Bill" Vaughn!

FRIKINtech Customer frustration points for trading are getting lower and more frequent

Maybe it is just the Amazonification of everything, but I am still waiting for the day when there are timely updates around the vehicle status when in service. For example, I got married a few months ago and when I bought the wedding ring I would get timely updates around what was going on: ring is in the design phase, ring is in production, ring is being polished, etc.

Majority of the data points needed to feed into an interface (or even a simple text) for the service customer to see the status are already there. Customers could ask questions, approve additional service recs, etc. you could bake in more organic opportunities for the customer to value their trade, etc. seems like that would remove friction while also providing transparency/helping CSI scores.

There's dealers with this today and I think it's pretty popular. For me personally, I always will request a loaner and they take all the time they need. If it's under a couple hours they'll tell me up front. Whenever I'm buying a car I make sure to buy from a dealer that is good with loaners and service.

FRIKINtech Customer frustration points for trading are getting lower and more frequent

I’m honestly surprised this number is that low. I would have expected it to be higher. If that’s not a signal that dealers need to be engaging with your service customers then I don’t know what else it would take.

We are watching it. The average repair order was $521 in Q4. It was increasing all year, while the frustration point was decreasing.

I think this means dealers are going to have loyalty issues in service while we prices are high. Tariffs may spike that further on the parts side.

FRIKINtech Customer frustration points for trading are getting lower and more frequent

Need to improve Big time:
The biggest issue that irritated me was that I dropped it off early Thursday and the Service Dude make it sound like a big thing that they got it done today. I would probably have rather brought it back on Saturday or this morning and had the potential use of it instead of wondering when it would be done or if I should go get a rental.

Do you consider that a failure by the service writer to manage your expectations? Or to clarify your expectations?
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FRIKINtech Customer frustration points for trading are getting lower and more frequent

Customer Frustration Points Visual Selection.png

In 2024, the average amount customers paid for service was $515. However, the frustration point at which customers decided to trade their cars for something newer was slightly higher at $518. This indicates that service customers have made multiple high-dollar visits and the threshold for their frustration is growing.

In contrast, 2023 saw a higher frustration point of $564. This discrepancy suggests that customers were more tolerant of service costs in 2023, possibly due to different market conditions or customer expectations at that time. Or they hadn’t yet paid multiple times at higher service costs. The decrease in frustration point dollars alongside an increase in average service costs in 2024 indicates that customers are becoming increasingly weary of repeated high service visits, leading to a lower threshold for trading in their vehicles.

As customers become more frustrated with the cumulative costs of service, it is essential for dealerships to have a service mining process. We can help.
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How Much Does SEO Cost Per Month in the USA?

SEO has become a must-have for businesses looking to thrive in today’s digital world. But how much does seo cost per month in the USA? In this guide, we’ll break down the cost of SEO services in 2025 and help you understand what to expect when investing in SEO for your business.

What Is SEO and Why Does It Matter?​

SEO (Search Engine Optimization) is the art of optimizing your website so that it ranks higher on search engines like Google. Without it, your online presence is likely to be limited, and your target audience may never find you. SEO helps businesses increase visibility, drive traffic, and, ultimately, convert that traffic into sales.

Average SEO Costs in 2025​

SEO costs can vary significantly, depending on various factors. On average, businesses in the USA can expect to pay anywhere from $1,500 to $8,500 per month for SEO services. Let’s dive deeper into the factors that influence these prices:

Factors Influencing SEO Costs​

  1. Business Size
    SEO costs often depend on the size of your business. Smaller businesses may pay around $500 to $2,000/month, while medium-sized companies typically pay $2,100 to $5,000/month. Large enterprises can expect to pay $5,000 to $8,500/month for more customized services.
  2. Type of SEO Service
    The cost of SEO can also depend on the type of SEO service you need. On-page SEO, which involves optimizing your website's content, meta descriptions, and images, typically costs between $800 to $2,000 per month. Off-page SEO, focusing on link-building and domain authority, may cost between $1,000 to $5,000 per month. Technical SEO, which deals with site speed, mobile optimization, and indexing, usually ranges from $1,200 to $3,000 per month. For local businesses, local SEO services designed to boost visibility in specific geographic areas can cost $600 to $1,400 per month. If you run an eCommerce site, expect to pay between $1,800 to $3,000 per month for services aimed at optimizing product and category pages.
  3. Industry Impact on SEO Costs
    Certain industries may require more in-depth SEO strategies due to high competition. For example, SEO for the finance industry can cost up to $4,999/month, while industries like real estate and tourism may pay $800 to $3,000/month.

How Does Company Size Affect SEO Costs?​

The size of your company also plays a key role in SEO pricing. Small businesses with fewer than 10 employees typically spend between $500 and $2,000 per month on SEO services. Medium-sized businesses, with 11-50 employees, usually pay around $2,100 to $5,000 per month, while large enterprises with 50+ employees often spend between $5,000 and $8,500 per month. The larger the company, the more complex the SEO strategy, which leads to higher costs.

Key Factors That Impact SEO Pricing​

Here are some additional factors that can influence SEO costs:

  • Scope of Work: Comprehensive strategies involving multiple SEO services (e.g., on-page, off-page, and technical SEO) will be more expensive.
  • Competitiveness: Highly competitive industries may require more extensive SEO work, raising costs.
  • Agency Expertise: SEO agencies with extensive experience and a strong track record often charge higher fees.

Choosing the Right SEO Service Provider​

Finding the right SEO service provider can make all the difference. Here's how to find a good one:

  1. Check Reviews and Testimonials: Look for feedback on platforms like Google Reviews or Trustpilot to gauge the agency’s reputation.
  2. Review Their Portfolio: Assess their past work, case studies, and client testimonials.
  3. Evaluate Pricing Models: Make sure their pricing structure aligns with your budget and needs.

Conclusion​

While SEO can be an expensive investment, its return is undeniable. The higher your rankings, the more visibility, traffic, and leads you’ll get. SEO is an essential tool for businesses in 2025, and the right strategy can significantly improve your brand’s online presence.

For those looking to maximize their SEO efforts without breaking the bank, Monk Outsourcing offers affordable SEO services with transparent pricing and a proven track record. Investing in quality SEO today will yield lasting results for your business in the long run.

I need a replacement for AccuTrade...Any Suggestions?

ACV
pros - comprehensive condition reports, naaa guidelines, good search filter options
cons - auctions run randomly, no autocheck report, charge $25 fee to use non acv flooring, no buy now marketplace, cant hide cars your not interested in
eblock
pros - decent condition report, buy now marketplace, autocheck report
cons - no engine recording, high fees, less inventory, lack of search filter options, cant hide cars your not interested in
Openlane
Pros - good search filter options, decent condition reports, large inventory, good buy now marketplace, autocheck report
Cons - no naaa frame coverage, $20 ach upon title fee (used to be free like manheim)

Opinions on Amazon digital sales launch with Hyundai

I didn't know this was a general problem with online sales. The article explains it's due to people with poor credit not wanting to face the embarrassment of rejection at a physical dealership

Hi Greg, LTNTT.
Made you a preplexity.ai page on Carvana's spectrum of FICO scores.

[] sidebar[] Poor credit ppl need the dealer to do a lot of 'work' to find a car that the bank will finance for them. Its a lot of work and most dealers and they dont have the bandwidth for it. Our pal @Matt Lasher is Pres of Streamline auto and it's a perfect fit for this 'mega niche'. Matthew Lasher - streamline.auto | LinkedIn

TTYL!

F&I Cancellations?

Oh it could be anything. Repos, people selling/trading in for cheaper/less car, etc. Whatever they can do to either shed expense or get a few dollars back in their pocket if possible. I was just curious what dealers were experiencing and if there was any noticeable changes or not in the current market as this is something that never gets brought up.
Ours has been roughly the same. Like @Tallcool1 said though, if the customer financed the purchase originally, it won't get them any money back or lower their payment, since it goes back to the lender.

FTC CARS Act Questions

From the consumer perspective, it is tough to argue with more transparency in payments and pricing. I agree the FTC CARS Rules have gone too far, but I'm betting there is a compromise to be found.

How much did NADA help Trump get elected?
Agreed. Transparency in payments and pricing is a great thing. This rule went way overboard.
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FTC CARS Act Questions

From the consumer perspective, it is tough to argue with more transparency in payments and pricing. I agree the FTC CARS Rules have gone too far, but I'm betting there is a compromise to be found.

How much did NADA help Trump get elected?
That is a good question. I really don't know what kind of support NADA gave Trump.

FTC CARS Act Questions

I’d be surprised if this resurfaces with the current administration.
President Trump has discussed White House oversight of the FTC. I don't know the details of how the FTC came to be and what the intent was. I suspect that there was a reason that the White House wasn't given oversight but we will see.

FTC CARS Act Questions

I read somewhere (today) that the Court ruled in favor of NADA and the TIADA. The reason was failure to provide adequate notice, not the terms of the actual rule itself.

I am expecting the FTC to regroup on this and provide notice in the near future.

I have not seen an official release on this.
I’d be surprised if this resurfaces with the current administration.

F&I Cancellations?

I don't understand the cancellations due to household budgets.

When VSC or GAP cancels, the monthly payment doesn't change. Or all of these people trading and that is the reason for the cancellation?
@Zack_AF mentioned auto delinquencies being up, so those cancellations would be on behalf of the lender canceling if they got their car back. Most sub prime customers need GAP, so that would make the most sense.
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