Hello Everyone. It has been a while since I first started posting.
I have been working for the last few months as the ISM for a dealership in TN. I handle most of the same things that other have described from Social Media, Website, SEO, Inventory, etc. I do not do any direct selling, I pass the leads to a dedicated ISS. I also do backup F&I for the dealership as well and run the desk from time to time. And handle the overall IT and some of the general marketing for the dealership (i.e. print).
As for compensation this is what it is currently.
$500/week draw.
$25/unit sold across the whole dealership
$100/Internet Lead Sold
At 100 cars per month (with 25% of those as Internet Deals) I would make $5K including the draw.
Plus I get paid on any products I sell when doing F&I.
I would like to get feedback from others to see if this sounds low, high, good, bad or whatever. Since I am new to the automotive dealership world I want to get your feedback.
Well, I don't know how your cost-of-living in TN compares with MD (I assume it's a fair amount lower), but I'd say that sounds pretty good...if, and it's a big if, your dealership actually does 100 a month. I've been burned a few times by pay plans that looked good based on projected numbers and were truly hateful even at 70-80% of those projections.
$5k in my area would be about my lower limit for putting up with the Internet Director position. I've left more than one shop because they struggled to get me to that point.