Where Should I Buy Leads From? Dealix? Etc.

[kcar]

Any recommendations? Not interested in credit apps and all of that jazz, just normal leads with vehicle interest, phone, e-mail, etc. Looking to start off with a smaller budget than most as a trial of sorts. Also the problem, it will be with Suzuki and our market isn't exactly familiar with Suzuki so I imagine lead counts will be low.

Thanks.

Just checked the top 4 sellers. Maxing out at 6-10 leads a month.

 

[Jeff Kershner]

Who did you check?

Also...allow me to ask why. Why are you getting into acquiring 3rd party leads?*

What are you hoping to accomplish by acquiring these leads?*As in real numbers.

What will determine your success during this lead acquiring campaign?*

I'm really curious and I hope you take the time to answer.

 

[yagoparamo]

Try to find this article in the actual magazine http://www.autonews.com/apps/pbcs.d.../1400/truecar-yahoo-end-exclusive-partnership It has some good insight about 3rd party lead websites loosing traffic, Google getting in the mix, and dealer websites becoming better at generating their own leads.

 

[kcar]

Who did you check?

Also...allow me to ask why. Why are you getting into acquiring 3rd party leads?*

What are you hoping to accomplish by acquiring these leads?*As in real numbers.

What will determine your success during this lead acquiring campaign?*

I'm really curious and I hope you take the time to answer.

Mostly bigger names. Dealix, Autobytel, AutoUSA, and a few others. Their website estimates 6 leads, and they are proposing 10 leads a month. Wasn't really my idea, boss want's to give it a try since there's extra $ in our marketing fund. As far as the outcome, I'm not really sure, haven't used 3rd party leads but I expect from what I've been reading on here they will be tough to sell to. Results would be showroom visits or sales, but even with our budget, 30/leads a month, and the issue of only 10 leads available, I'm not sure how well this will work..

 

[kcar]

I know the money could be well spent with our dealer website, for $300 in SEO I could put the Suzuki site on page one for keywords with 4,000/monthly search volumes.. But that's another project. So this is a trial of sorts.

 

[yagoparamo]

Buy them from this website (remember Autotrader + ebay!).



BTY I found the full article, check the line that starts "traffic plummets" How TrueCar’s Yahoo! deal failed | D & B Auto Radio, Inc.