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Dealertrack agrees to buy Dealer.com? YES

✨ AI Highlights

Dealertrack Technologies announced its acquisition of Dealer.com for approximately $620 million in cash plus 8.7 million shares, combining two major automotive software providers. Forum participants expressed optimism about the deal, though opinions varied on execution—some hoped Dealer.com's superior design and user interface would improve Dealertrack's products, while others anticipated this acquisition would trigger a wave of industry consolidation in 2014. The thread reflects industry speculation that major players like Reynolds would need to make strategic acquisitions to compete in the rapidly consolidating automotive retail technology space.

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