The last year has been a rollar coaster for most Car Dealers...and ISM's like myself have evolved into more of a prominent role in the success of the Sales Department "Finally I must add". Everyday a new vendor comes out with a new latest and greatest product that will help you sell more cars from your website....goodness how do you choose from all of them? My question is with the ever changing industry we live online and the market rollar coaster how do you really track how well your doing? Sure there are industry averages but who wants to be average?
I am reaching out for insight into how other ISM's are truly measuring their success online. Conversion ratios, % of internet sales verses other,measuring a vendor's ROI, and the lists keeps going?
I am reaching out for insight into how other ISM's are truly measuring their success online. Conversion ratios, % of internet sales verses other,measuring a vendor's ROI, and the lists keeps going?