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Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digi

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On a related note, I know most of you have probably utilized Facebook's automotive behavior targeting feature but did you know there were additional targeting options available for free through Oracle Data Cloud?

By default you can only target audiences by body style or make. However you can request access to target audiences down to the model level which gives dealers a lot more power to target the perfect audience.

For example if I'm running an ad for a Toyota Camry, now I can choose to only target in-market Toyota Camry shoppers whereas before I could only target every in-market Toyota shopper who may not be interested in the Camry model.

How do you get access to these "secret" targeting options? See the pdf below. :)

https://drive.google.com/open?id=1ELbdNcNDQQvZh4yRFgkP-3sHyu00Vx1C
 
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✨ AI Highlights

The thread discusses Oracle Data Cloud's new data marketing certification program for auto agencies and broader debates about whether AI and machine learning solutions in automotive marketing deserve the hype they're receiving. Key concerns emerge around the lack of transparent metrics in automotive advertising (unlike e-commerce), the need for human oversight of AI campaigns, and the challenge of training AI with sufficient data—though Ryan Everson shares a practical tip about accessing Oracle's model-level audience targeting for Facebook ads at no additional cost.

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