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Industry 1st! - Driven-Data Just Dropped a BOMB

joe.pistell

Uncle Joe
Apr 7, 2009
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http://content.drivendataconsulting.com/3rd-party-classified
Imagine compiling 300,000 third-party classified (TPC) leads:
  • Autotrader.com
  • CarGurus.com
  • Cars.com
  • Edmunds
  • TrueCar
All 300k leads gathered from CRMs from 100's of dealerships, so you can FINALLY see TPC lead gen performance from "inside the store". You'll see:
  • Raw Lead Counts
    • Leads w/2 points of contact
  • % Leads that replied
  • % that set an Appt
  • % that showed
  • # Appts Sold
  • Conversion %
  • Avg Gross! <--- WHAT ??!!!
  • Avg Gross Per Lead! <---- WOW, the ULTIMATE Quality Score!
Now, for the 1st time ever, a dealer decision maker can compare TPC performance between the TPCs and compare to his/her store's stats.


Thanks to @jon.berna & his team...
This transparency is a game changer.
 
Q1 Update is now available: http://content.drivendataconsulting.com/3rd-party-classified-q1

Find out how Cars.com, Autotrader, CarGurus, Edmunds and TrueCar stack up on over 365k leads

First Quarter Highlights compared to Full-Year 2018

• Average gross profit up $180 to $1442 per sale (+14.3%) and up $10.53 per lead to $66.17 (+18.9%)
• Lead conversion up .2% to 4.6%
• Percentage of leads contacted up 5%, however percentage of shown appointments down 4% (new vehicle leads down 7%, used down 3%)​

Each site has clear strengths and challenges delivering value to their dealership customers. At the request of many, Car Fax is being added to Q2 Report.