http://content.drivendataconsulting.com/3rd-party-classified Imagine compiling 300,000 third-party classified (TPC) leads: Autotrader.com CarGurus.com Cars.com Edmunds TrueCar All 300k leads gathered from CRMs from 100's of dealerships, so you can FINALLY see TPC lead gen performance from "inside the store". You'll see: Raw Lead Counts Leads w/2 points of contact % Leads that replied % that set an Appt % that showed # Appts Sold Conversion % Avg Gross! <--- WHAT ??!!! Avg Gross Per Lead! <---- WOW, the ULTIMATE Quality Score! Now, for the 1st time ever, a dealer decision maker can compare TPC performance between the TPCs and compare to his/her store's stats. Thanks to @jon.berna & his team... This transparency is a game changer.