1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Industry 1st! - Driven-Data Just Dropped a BOMB

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by joe.pistell, Mar 20, 2019.

This forum sponsored by...
  1. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,960
    Likes Received:
    1,376
    Location:
    New York
    http://content.drivendataconsulting.com/3rd-party-classified
    Imagine compiling 300,000 third-party classified (TPC) leads:
    • Autotrader.com
    • CarGurus.com
    • Cars.com
    • Edmunds
    • TrueCar
    All 300k leads gathered from CRMs from 100's of dealerships, so you can FINALLY see TPC lead gen performance from "inside the store". You'll see:
    • Raw Lead Counts
      • Leads w/2 points of contact
    • % Leads that replied
    • % that set an Appt
    • % that showed
    • # Appts Sold
    • Conversion %
    • Avg Gross! <--- WHAT ??!!!
    • Avg Gross Per Lead! <---- WOW, the ULTIMATE Quality Score!
    Now, for the 1st time ever, a dealer decision maker can compare TPC performance between the TPCs and compare to his/her store's stats.


    Thanks to @jon.berna@jon.berna & his team...
    This transparency is a game changer.
     
    Collapse Signature Expand Signature
    • Like Like x 5
  2. This forum sponsored by...
  3. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,960
    Likes Received:
    1,376
    Location:
    New York
    Guess which TPC had the highest Gross per used vehicle sold?
    • Autotrader.com
    • CarGurus.com
    • Cars.com
    • Edmunds
    • TrueCar
    Guess which TPC had the highest Gross per new vehicle sold?
     
    Collapse Signature Expand Signature
    • Like Like x 1
  4. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    2,076
    Likes Received:
    396
    Location:
    Mars, PA
    Yeah, I saw this. @jon.berna@jon.berna is clearly leading the charge in this realm. It's kickass, you're right.

    "But, but, but attribution!"
     
    Collapse Signature Expand Signature
    • Like Like x 1
  5. jon.berna

    jon.berna
    Expand Collapse
    D.R. Truth

    First Name:
    Jon
    Dealer or Company Name:
    Driven Data
    Twitter Handle:
    Jon_Berna
    Joined:
    Nov 14, 2011
    Messages:
    127
    Likes Received:
    104
    Location:
    Indianapolis, IN
    Q1 Update is now available: http://content.drivendataconsulting.com/3rd-party-classified-q1

    Find out how Cars.com, Autotrader, CarGurus, Edmunds and TrueCar stack up on over 365k leads

    First Quarter Highlights compared to Full-Year 2018

    • Average gross profit up $180 to $1442 per sale (+14.3%) and up $10.53 per lead to $66.17 (+18.9%)
    • Lead conversion up .2% to 4.6%
    • Percentage of leads contacted up 5%, however percentage of shown appointments down 4% (new vehicle leads down 7%, used down 3%)​

    Each site has clear strengths and challenges delivering value to their dealership customers. At the request of many, Car Fax is being added to Q2 Report.
     
    Collapse Signature Expand Signature
    • Useful Useful x 3
  6. craigh

    craigh
    Expand Collapse
    Super Moderator

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,616
    Likes Received:
    659
    Location:
    Ontario, Canada
    I really appreciate the work you are putting into this and that you're sharing.
    Looking forward to Q2 with CarFax.
     
    Collapse Signature Expand Signature
    • Like Like x 1
  7. jon.berna

    jon.berna
    Expand Collapse
    D.R. Truth

    First Name:
    Jon
    Dealer or Company Name:
    Driven Data
    Twitter Handle:
    Jon_Berna
    Joined:
    Nov 14, 2011
    Messages:
    127
    Likes Received:
    104
    Location:
    Indianapolis, IN
    Thank you for downloading Craig and you're welcome on the report effort! It's a decent amount of work but we are happy to publish it
     
    Collapse Signature Expand Signature
  8. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    2,076
    Likes Received:
    396
    Location:
    Mars, PA
    Meanwhile where are all the "automotive attribution" groups on this!?

    Driven-Data is BY FAR the best tool out there measuring this stuff!
     
    Collapse Signature Expand Signature
  9. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,671
    Likes Received:
    966
    Location:
    Vermont
    I'm not afraid to say @jon.berna@jon.berna will be on RefreshFriday this week. Guess what the topic is?
     
    • Great Idea Great Idea x 1
  10. Colin Rodger

    Colin Rodger
    Expand Collapse
    Noob

    First Name:
    Colin
    Dealer or Company Name:
    Dynamic Beacon
    Joined:
    Feb 5, 2019
    Messages:
    7
    Likes Received:
    5
    Location:
    Acton, MA
    Great stuff!

    Does show a glaring CarGurus opportunity/short-fall - new car. They have the highest avg gross per new vehicle by a HUGE margin (CG - $1246, AutoTrader - $477), but CG is also 2nd to last in new car lead volume, surprisingly even behind Edmunds. Wasn't expecting that at all.

    Thanks @jon.berna@jon.berna
     
    • Like Like x 1
  11. Zhendrix

    Zhendrix
    Expand Collapse
    Getting Refreshed

    First Name:
    Zach
    Dealer or Company Name:
    Shift Digital
    Twitter Handle:
    zhendrix
    Joined:
    Apr 22, 2009
    Messages:
    61
    Likes Received:
    34
    Location:
    Los Angeles, CA
    Great stuff @jon.berna@jon.berna. In your comparisons... Does "raw leads" mean unique or household-ed?
     

Share This Page

This forum sponsored by...