I would love to see you do this study with our top 25 Phone Ninjas clients! The appointment % would have been a lot higher than the 16% average.• Percentage of leads contacted up 5%, however percentage of shown appointments down 4% (new vehicle leads down 7%, used down 3%).
ggpm said:I'm curious about the definition of raw leads. In the report footer he says raw leads exclude duplicate and bad leads. Many dealers mark "bad" erroneously for no good reason. I'm also curious about the data showing what happens to shoppers who are duplicate leads submitters. Many, including me, would argue these are the best leads to get. I'm sure he's got info on close rate, profit, etc.
DRIVEN DATA SCIENCE
2018 3RD PARTY CLASSIFIED PERFORMANCE
We compiled nearly 300,000 third-party leads from 2018 and broke them all down by appointment metrics, amount sold, quality leads (two forms of contact), and overall conversion. We even took it a step further to show the total and average gross profit made from each lead source.