Hey Ford Dealers... Check your CRM's email automation before your Bronco reservations tell you to "buck off"

[jscole86]

Good point @ryan.leslie! So many things happening lately that are making me question whether CRMs have a place in a modern dealership <adds another one to the list>

If it wasn't for OEM requirements, our CRM would be toast --> (and would not be replaced).

 

[Rob]

If it wasn't for OEM requirements, our CRM would be toast --> (and would not be replaced).

As in, you wouldn’t have a CRM at all, or wouldn’t have one on their blessed / approved list?

 

[Jess Bitesize]

Agreed just have to be worded carefully.. you can have good side effects like this:

 

[Alex Snyder]

As in, you wouldn’t have a CRM at all, or wouldn’t have one on their blessed / approved list?

I got on the phone with @jscole86 after his comment, so I'll take a stab at answering this on his behalf.

He would not have a CRM at all. Although, you can't take that at face value because I believe Josh is looking at the current CRM marketplace and realizing none of the offerings fit the way he wants to do business anymore. They're built on a model that doesn't exist anymore and Josh wants to evolve.

He continues to use a CRM because his OEMs require affirmations on particular lead responses. Pretty disgusting that one has to spend $2,000 a month just to let an OEM know their leads were answered

 

[jscole86]

Sorry @Rob - somehow missed this. Been a bit busy with work and a new 4 week old at home. @Alex Snyder hit it on the head. The workflow and processes of the current CRM's are very dated and don't fit the dynamic workflows that today's customer requires AND JUST AS IMPORTANT, today's sales consultants require to be efficient.