- Dec 19, 2018
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Would you look at this! Oh my gosh just look at it!
https://www.clemonsottumwa.com/view-our-inventory/
https://www.clemonsottumwa.com/view-our-inventory/
Squeeze / gate pageWould you look at this! Oh my gosh just look at it!
https://www.clemonsottumwa.com/view-our-inventory/
Squeeze / gate page![]()
Frank Myers Auto Maxx is one of the first dealers I became aware of utilizing this tactic many years ago:I just loved the "So other dealers aren't spying on us" tactic. Never seen that one before.
It worksWild stuff.
But it was from an award-winning website company with the least user-friendly navigation menus known to man.It also doesn't stop anyone from using the Search feature to find the car they're looking for.
Very odd strategy.
Dealers discuss a Lincoln dealership's use of a "squeeze page" (a gated inventory page) that requires customer contact information before viewing vehicles, justified with the message "so other dealers aren't spying on us." While Ryan Everson defends the tactic as effective for sub-prime dealerships (citing 100+ monthly sales from squeeze leads), other participants question its appropriateness for a premium brand in a small market and note that search features can bypass the gate anyway. The consensus suggests the strategy may work for certain dealership segments despite being user-unfriendly and somewhat absurd in execution.