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Witness - The Worst Tactic Ever

Alexander Lau

Banned
Feb 11, 2015
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Alex
But it was from an award-winning website company with the least user-friendly navigation menus known to man. :)
Bingo... "AWARD-WINNING," there goes that word again...!!!

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D.I.S.C.
Hey, as long as it sells cars in their demographic (don't laugh, there are some lousy promotions that work), not to make fun of Southern Iowa. The image on the page is broken, unfortunately unsurprising (with dealership employees attempting to upload / embed an image).
 

Jeff Kershner

Founder
May 1, 2005
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@tomwhitejr heads up the operation at Super Car Guys and implemented this strategy years ago. Back when, I spoke to Tom and he said they kill it with this set up BUT it's not a strategy for everyone. FAR FROM IT! There's many variables that go into making this a success.

https://www.supercarguys.com/
Screen Shot 2020-11-23 at 4.57.32 PM.png

I'll ping Tom and see if he jumps in this thread. I've tried to get him on a RefreshFriday show, maybe he will reconsider.
 
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Tallcool1

Boss
Mar 17, 2014
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Clint
We use this at our subprime stores, so credit score is almost always subprime :)

I suspected this to be the case, but I thought it was worth asking. Tracy Myers swears by this practice, but as you know he is primarily a subprime store as well.

Thanks for the information.
 
Mar 21, 2012
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I suspected this to be the case, but I thought it was worth asking. Tracy Myers swears by this practice, but as you know he is primarily a subprime store as well.

Thanks for the information.
The majority of our customers submit multiple types of leads (ie: squeeze lead, credit app, vehicle inquiry, etc). Often the squeeze lead is the first lead they fill out and then since they've already shared their info, they're more willing to share it on a higher quality lead source like a credit app.

When we look at only the people that submit a squeeze page lead and no other lead source, our closing rate is around 3-4%. Compared to our usual 10-15%.
 

Jeff Kershner

Founder
May 1, 2005
3,822
1,371
Awards
2
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Jeff
The majority of our customers submit multiple types of leads (ie: squeeze lead, credit app, vehicle inquiry, etc). Often the squeeze lead is the first lead they fill out and then since they've already shared their info, they're more willing to share it on a higher quality lead source like a credit app.

When we look at only the people that submit a squeeze page lead and no other lead source, our closing rate is around 3-4%. Compared to our usual 10-15%.

That's about right for us as well and the reason why I try and get the first time submitters back onto our website or squeeze page like Illumiquote or our credit application. If I can entice them to engage or fill out another form, I know I'm one step closer.
 
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Dan Sayer

Boss
Dec 4, 2009
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@Ryan Everson , West Herr Group's F&I leader built a web copy of the internal tool he used for speeding special finance flow. Not sure if you've seen it, I know the West Herr guys. I thought it was bad ass enuf for a share https://streamlineautoloan.com/

View attachment 5222

View attachment 5223

ping me if I can help you connect with Matt Lasher & team for a walk thru
That looks intriguing. Is there a particular West Herr store that uses that experience on their sites? Their http://www.wnycarloan.com/ wouldn't load and this one appears broken https://www.usedcaramherst.com/. Do you have a URL of theirs that I can test?

Or is it an internal tool? I guess I better sign up for a demo...
 

Tallcool1

Boss
Mar 17, 2014
388
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Clint
That's about right for us as well and the reason why I try and get the first time submitters back onto our website or squeeze page like Illumiquote or our credit application. If I can entice them to engage or fill out another form, I know I'm one step closer.

Nice. The farther through the process the consumer goes...................