Mailing Lists

[iceman101]

Anyone out there have any recommendations of conquest mailing list companies for direct mail? Polk, USADATA, Alesco or Lists Across America to name a few. Trying to if there is anything new out there.

 

[Jeff Kershner]

I've always been a fan of Polk. Some of the best data out there IMO.

They have a new feature that we posted in the NADA Review.

"Polk was introducing their automotive lists online - http://automotivelists.polk.com . Dealers can now quickly jump online and order their targeted automotive marketing lists. Reach profitable prospects for new vehicle, used vehicle, and parts & service campaigns."

 

[Jeff Kershner]

I know infoUSA is another large one. I can't attest to their quality since I have never actually used them but I do hear some good things and they have been around for a long time.

 

[ghen]

I used infoUSA a long time ago and their lists were quite outdated for the field (landscaping and tree businesses). I'm sure they've gotten better in the internet age, but it was a big waste of money 15 years ago.

 

[iceman101]

I've always been a fan of Polk. Some of the best data out there IMO.

They have a new feature that we posted in the NADA Review.

"Polk was introducing their automotive lists online - http://automotivelists.polk.com . Dealers can now quickly jump online and order their targeted automotive marketing lists. Reach profitable prospects for new vehicle, used vehicle, and parts & service campaigns."

I wonder what the cost per record is on something like this. http://automotivelists.polk.com