#RefreshFriday Real Payments in Your Ads, What Happens? | Jon Berna

Jeff Kershner

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What happens when you put real payments in your ads?

Driven Data has been comparing consumer engagement differences when ads have real payments instead of pricing. Yes, you can assume real payments do better, but do you know how much better?

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I would say that it isn't even close in terms of engagement. The average dealer has somewhere in the 85% range for finance penetration - that should tell us a lot right there.
 
I would say that it isn't even close in terms of engagement. The average dealer has somewhere in the 85% range for finance penetration - that should tell us a lot right there.
That's strong! I usually see in the low 60's as the highest percentage of finance. We have a TON of cash deals, and a small amount of lease to round out our solds.
 
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