• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

#RefreshFriday Real Payments in Your Ads, What Happens? | Jon Berna

Jeff Kershner

Founder
May 1, 2005
4,044
1,511
Awards
2
First Name
Jeff
Learn more about DrivenData
Jun 23, 2020
7
1
First Name
Michael
View attachment 5765


What happens when you put real payments in your ads?

Driven Data has been comparing consumer engagement differences when ads have real payments instead of pricing. Yes, you can assume real payments do better, but do you know how much better?

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM

Facebook - https://www.facebook.com/dealerrefresh
LinkedIn - https://www.linkedin.com/company/dealerrefresh
YouTube - https://www.youtube.com/dealerrefresh
I would say that it isn't even close in terms of engagement. The average dealer has somewhere in the 85% range for finance penetration - that should tell us a lot right there.
 

ChrisR

Boss
Oct 12, 2015
404
369
Awards
1
First Name
Christian
I would say that it isn't even close in terms of engagement. The average dealer has somewhere in the 85% range for finance penetration - that should tell us a lot right there.
That's strong! I usually see in the low 60's as the highest percentage of finance. We have a TON of cash deals, and a small amount of lease to round out our solds.
 
  • 1Like
Reactions: Zhendrix
Jun 23, 2020
7
1
First Name
Michael
That's strong! I usually see in the low 60's as the highest percentage of finance. We have a TON of cash deals, and a small amount of lease to round out our solds.
There is no doubt that the finance intenders are in the market. Most of my dealers are seeing solid FI penetration by using credit extensions or credit funnels.