Stop Chasing Ghosts: Why AI "Audits" Are a Waste of Dealer Resources

[MattCopley]

I know, Right!

Hah! I see you bro. What I was referring to is AI "visibility" audits that try to "rank" AI citations and "indexing" which are all nonsense because LLMs don't index. You're right in the sense that AI can do a decent job analyzing a site thats not actively trying to block bots from analyzing structure and content, which unfortunately many of the website usual suspects are.

On the flip side what we see across thousands of content pieces by several hundred marketing teams building on our platform is that all the acronym soup flying around right now can be solved for my just building high quality helpful content that answers customers questions and meets them at the moment of intent with authority and trust. GEO, GSEO, AIO, AISEO, and LMNPEO... are just good SEO.

Appreciate the callout. Can an LLM understand good vs bad content and structure. yeah for sure. can some AI audit tell you exactly how visible you are in LLM answers? Even SEMRush, SERanking and Ahrefs will admit that still a moving target... and theyre burning mountains of cash to try and catch that cat.

*And BTW our site needs a ton more work and your audit is spot on. We just relaunched Feb 2nd. Grateful for the pespective.

Love to share the project sometime and compare notes. HMU anytime.

 

[douglaskarr]

I know, Right!

I think there are some amazing SEO audits out there that are incorporating Agents to pull data together. I'm speaking specifically to a dealer just popping their domain into ChatGPT/Claude/Gemini/Grok... and expecting any accuracy or level of detail.

 

[Rick Buffkin]

I'm speaking specifically to a dealer just popping their domain into ChatGPT/Claude/Gemini/Grok... and expecting any accuracy or level of detail.

@douglaskarr I understand what you were saying. What I'm suggesting is to get ahead of that confusion? Go into any of the AI platforms and have it to create a proper website audit prompt guide that you can provide your dealers? Have the prompt to ask the dealers questions so that they can give feedback into the prompt for the audit. The attached website audit prompt guide attached was created by Claude in about 2 mins.