RefreshFriday Webcast

Getting a Leg-up On Street-Buys | Brian Kramer

Brian Kramer, former general manager of Germain Automotive Partnership, has officially joined the CARS leadership team as GM of Accu-Trade!It’s incredibly ex...
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RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos

Why does online marketing of CPOs suck? Why are all website providers doing the same boring stuff? It is pull no punches Friday with a giant cast of characte...
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RefreshFriday Ep. 39 Dane Saville Content Relevance is King

Dane Saville joins us NOW!! - They call it content management, but it is more like content wrestling. And that’s why today’s show is from a Professional Cont...
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RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...
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RefreshFriday Ep. 37 eBlock's Mike DeCecco on Trade-in leads

Why do trade-in leads suck? Too many dealership employees do not handle them well because they start the relationship, between the customer and the dealer, ...
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RefreshFriday Ep. 35 Steve Stauning on PPC

RefreshFriday with Steve Stauning on Paid Search & should you buy your dealership name? When it comes to #PPC you shouldn’t buy your own name! Or should you...
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RefreshFriday Ep. 34 with Jasen Rice on dealership CRM systems

RefreshFriday #34 w/ Jasen Rice - CRM, Merchandising & numbers that COUNT! Jasen Rice will be talking about CRMs, Merchandising and the numbers that COUNT!B...
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RefreshFriday Ep. 36 Eric Miltsch on what your 20 group doesn't tell you

RefreshFriday with Eric Miltsch on everything Digital MarketingEric Miltsch, of Dealer Teamwork, joins us this Friday - We're digging into the the things you...
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RefreshFriday Ep. 33 with Dealer Policy to help find new revenue

DealerRefresh comes across many solutions, but seldom are they things we want to bring to dealers' attention. Dealer Policy is a way for dealers to profit o...
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RefreshFriday Ep. 32 on Digital Retailing with Brian Pasch and Cliff Banks

Brian Pasch and Cliff Banks discuss digital retailing for car dealers with Alex Snyder and Jeff Kershner. Does Digital Retailing exist? Will it ever be ach...
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RefreshFriday Ep. 31 with Dealer Synergy's Sean V. Bradley

Sean Bradley joins Jeff Kershner and Alex Snyder to discuss operational peeves in the car dealership. Hiring and training being the top focus points of the ...
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RefreshFriday Ep. 30 Jeffrey Tognetti & Mike Phillips

Jeffrey Tognetti and Mike Phillips explore the deepest corners of data theft and how vendors legally do it through contracts with dealers. It is scary! Man...
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RefreshFriday Ep. 29 with Alpha Dawg Jim Ziegler

Payment packing, craziness in the F&I office, and sexuality all come out in this episode. What else would you expect when the Alpha Dawg talks to DealerRefr...
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RefreshFriday Ep. 28 Erika Simms and Steve Stauning

We jump through a lot of controversial hoops in this episode. From stating that OEM-mandated programs need to change to blaming payplans for the dealer's ad...
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RefreshFriday Ep. 27 Alexander Lau and Craig Hooghiem talking about Data theft

How is data stolen from dealership websites? Alexander Lau, Craig Hooghiem, Jeff Kershner, and Alex Snyder explore many of the aspects of data being siphone...
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RefreshFriday Ep. 26 Dealer.com's Andy MacLeay on advertising, plugins, and more

On this RefreshFriday we have Andy MacLeay, Director of Digital Marketing at Dealer.com. We'll be discussing an array of items; all things digital advertisin...
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DealerRefresh RefreshFriday Ep. 25 Photo Booths UsedCarKing & Joe Pistell

Todd Caputo and Joe Pistell join Alex Snyder And Jeff Kershner to discuss the ins and outs of building a dealership photo booth. The Used Car King made it's...
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DealerRefresh RefreshFriday Ep.24 DrivenData's Jon Berna on Marketing Attribution

Marketing is going to get flipped upside down this Friday. All that fancy tracking you’ve been doing is going to die. Click trails, attribution, and all thos...
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DealerRefresh RefreshFriday Ep. 23 ActivEngage's Todd Smith & Joe Pistell on better leads

Making a better Internet lead for car dealers. What if there was a way to auto-magically improve Leads? For a moment, forget about HOW to do this and think ...
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DealerRefresh RefreshFriday Ep. 22 Bryce Veon of Autosoft DMS

In this episode we explore the darker side of DMS systems in the car business with the help of Bryce Veon. Bryce is the owner of Autosoft DMS out of Pennsyl...
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DealerRefresh RefreshFriday Ep. 21 Steve Stauning on Bounce Rates

Are bounce rates still valid measurements of your dealership website? Steve Stauning, Alex Snyder, and Jeff Kershner take a deeper look into what KPIs a dea...
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DealerRefresh RefreshFriday Ep. 20 Brice Englert talking Trade Pending

The founder of Trade Pending, Brice Englert, joins Jeff Kershner and Alex Snyder to talk about the state of the online vehicle trade.
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DealerRefresh RefreshFriday Ep. 19 3rd party Inventory optimization with Jasen Rice & Ed Brooks

Ed Brooks and Jasen Rice join the DealerRefresh team to discuss optimizing your inventory on each of the third party sites: CarGurus, Autotrader, and Cars.c...
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DealerRefresh RefreshFriday Ep. 18 Wiff Niff - Shaun Kniffin of Germain Auto Group

Ep. 17 of DealerRefresh RefreshFriday We sit down wiff NIFF, shaun kNIFFin - Marketing and Technology Director for the Germain Motor Company to talk about th...
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