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POLL Should your website be part of your marketing budget?

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Should your website be part of your marketing budget?

  • Yes

  • No

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Jeff Kershner

Jeff Kershner

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May 1, 2005
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Advertising is advertising. But do you consider your dealership website (desktop and mobile) to be advertising? On your statement, do you charge the cost of your dealership website to "line item" Advertising?

In other words: Is the cost of your dealership website included in your overall marketing budget?

What about conversion products that plug into your website such as chat, trade-in tool, texting, pop-up coupons, etc. Technically these are not advertising services. Should they be included in your ad budget?
 

✨ AI Highlights

Jeff Kershner poses a budgeting question about whether dealership websites and conversion tools (chat, trade-in tools, texting, pop-ups) should be classified as advertising expenses and included in the marketing budget, or tracked separately. Chris Leslie responds by suggesting a framework that divides "Internet Advertising" into two categories: services (like Dealersocket and CDK) and products (like Autotrader and Cars.com). The thread explores how dealerships should organize and account for digital marketing expenses across different tools and platforms.

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