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My New Adventure - Al West Nissan

Another week down. Moving too fast without seeing an immediate impact. Just have to stay the course, though.
That's the hardest part of what you're doing. The only way you'll realize how impactful you've been is by benchmarking the current situation and then measuring against it one year from now. Seasonality, along with changing economic conditions, is a major factor.
I may have missed it in this thread, but there are some benchmarks you should record now. Here are a few that come to mind:

  • Email response rate for salespeople
  • Texting to appointment rate
  • Appointment scheduling rate
  • Appointment show rate
  • Count of sales agents
  • Avg time on job per agent

Seasonality and economics have an impact:
  • Avg sales per agent/store
  • Avg gross per agent/store
  • Percentage of sales customers using service per month
  • Percentage of service customers buying cars each month
  • Percentage of past sold customers buying cars each month
 
That's the hardest part of what you're doing. The only way you'll realize how impactful you've been is by benchmarking the current situation and then measuring against it one year from now. Seasonality, along with changing economic conditions, is a major factor.
I may have missed it in this thread, but there are some benchmarks you should record now. Here are a few that come to mind:

  • Email response rate for salespeople
  • Texting to appointment rate
  • Appointment scheduling rate
  • Appointment show rate
  • Count of sales agents
  • Avg time on job per agent

Seasonality and economics have an impact:
  • Avg sales per agent/store
  • Avg gross per agent/store
  • Percentage of sales customers using service per month
  • Percentage of service customers buying cars each month
  • Percentage of past sold customers buying cars each month
Good stuff. Thanks, Alex.
 
That being said, I've been very purposeful to do everything I can to try to raise the perception of us as a dealer and avoid any negative reactions or reviews from guests. While I always default to take care of the customer when it's even slightly reasonable to do so essentially, any guest complaint we take immediate care of whatever the problem is. No, "well they bought it as is," "the car is 15 years old," "it has 150,000 miles," etc. Just fix it. We need happy customers and can't afford unhappy ones. Agree or disagree with this?
Bill, I absolutely agree. Just fix it.

I go through this from time to time. Sell a car in November, and the following April the A/C doesn't work. It was 20 degrees when they bought it. They didn't know it wasn't working. I didn't know it wasn't working. I fix it. Just did a Compressor in a 2020 Chevy Blazer.

Heated seat in a Expedition, same thing. I fix it.

Now understand, I am using Cheap Amazon level parts or even used parts to minimize cost. But the customer doesn't care nor do they ask. They want the A/C and the Heated Seat to work. That's all they want.

Some of my peers tell me that I am a pushover. I don't care. I want repeat customers. Gross $3,000 on a customer and then blow them away over a $200 repair? No way.
 
Bill, I absolutely agree. Just fix it.

I go through this from time to time. Sell a car in November, and the following April the A/C doesn't work. It was 20 degrees when they bought it. They didn't know it wasn't working. I didn't know it wasn't working. I fix it. Just did a Compressor in a 2020 Chevy Blazer.

Heated seat in a Expedition, same thing. I fix it.

Now understand, I am using Cheap Amazon level parts or even used parts to minimize cost. But the customer doesn't care nor do they ask. They want the A/C and the Heated Seat to work. That's all they want.

Some of my peers tell me that I am a pushover. I don't care. I want repeat customers. Gross $3,000 on a customer and then blow them away over a $200 repair? No way.
Just had this conversation. How much does a new customer cost to acquire? Or I can pay $200 to keep one? I'm not good at math, but...
 
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I firmly believe that people who are great at putting out fires are actually fire starters.

Good operators prevent fires from even happening in the first place by putting structures in place to prevent them from starting in the first place rather than just dampening them.

I coached up my sales and services managers on this today using this powerful phrase by my mentor and previous owner Dan Anderson:

“When everyone is in charge, no one is in charge.”

When I first came to Al West Nissan, I not only had FOUR separate people bringing me recon slips, but I had times where two people bought me recon slips on the same unit. Not only that, they didn’t just bring those to me. They were taking them to one of three people. So no one was really in charge of reconditioning on either the sales or service side.

The results of this reared it’s head today. We sold a truck and within a week the truck had issues. We had the guest bring the truck in for us to look at and we received a $4,200 recon bill from service.

I asked the service manager if they had diagnosed this problem in WIP and they did claiming that the work had been declined. We got that part right anyway. Unfortunately, no one knows who declined the work. The service department also couldn’t prove that the work was declined as there was no record kept and there was only proof that it was quoted. And as you might guess, that meant that at a maximum, only one person on the sales side that knew that there were known issues with the truck. The rest of the sales staff had no idea that there was important work declined; including the salesperson who sold the truck and more importantly the guest that purchased the truck.

Fortunately, shortly after coming here, I changed process and had it set up so that only the service manager can bring recon slips and only myself can approve or decline the work. I am also reviewing these with our sales manager as well so he knows how to better manage these decisions in the future so that he can handle this later (as you might recall from previous comments, he is very green). I believe important reconditioning items should rarely be declined and only in extreme cases (very old or very high mileage units). Additionally, in these rare cases, it must be communicated to the entire staff what these issues are so that they can inform the guest so that they can make an educated decision on whether to move forward with a purchase.

It was too late to prevent the problem, but we shouldn’t have this problem again. A lot of time was wasted reviewing what happened, who was at fault, deciding what to do now after the fact, and we inconvenienced a guest. And since we sold the customer the truck knowing that there was an issue without communicating that to them, it cost us $4,200. Here is another Dan Anderson quote of value: “Every lesson has a cost.” I am, of course, also continuing to work with our sales manager so that he also knows what to look for in the future so that we catch this issue in the appraisal process.

Do you agree that the customer should have been informed of the declined work? Being that the truck was sold as is, should we have paid for it?
 
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Few thoughts as a buyer:

1. We purchase from a OEM dealer because we don't want to get an auction what ever is happening 4 possible wheeled vehicle from a smaller independent dealer. So, we pay more for peace of mind. My other choice is rolling the dice with a rando or FB add. We have bought into that 150 point check points that we get told about.

2. If the vehicle was sold knowing it has a problem, I would rather loose a sale by telling the buyer up front. I've heard and read here a few times about long distance shipping and pointing an issue. Point it out ... better yet, sell it auction or fix it before selling. My buddy who ran an independent and lived on auction duds, would rather eat a bad purchase than sell it with problems because the customer knowing 1000000% that it's broke, will still bitch to everyone that he got screwed.

3. That $4200 is a tough one. I would maybe negotiate it away. Maybe, free labor and half the parts. But ...another thought is that a small town is poisonous. IF someone in the dealer is related to the person who bought the vehicle talks about how y'all sold a lemon and denied it ... game over. That $200 gets a force multiplier and a good solid 5-10 year reputation. On the other hand, if you cover it and law down rules to follow and every one gets a firm warning, but nobody gets the blame, the rumor will spread that you're fair and did the right thing by the customer.

TLDR;

Eat the $4200 this time and law down the law on how things must work.

I talked about scrum calls last time.

Here's something that most people don't consider when using a Kanban board. When you move a ticket across the board, it must have entry and exit requirements.

You really need several kanban boards setup through out the dealership. Every process needs to be documented and then later you can audit and adjust.

My dev team before they get their work reviewed by a peer must show the person who wrote up the task to confirm the over all task was accomplished or not according to the criteria of the task.

An example of exit and entry criteria:
paint a car
The color is checked by the customer before it goes to the paint quality inspector. What use is it to check the paint job if the customer was expecting a different color. lol, we deal with "buttons" like this "post reply" a lot.
 
I firmly believe that people who are great at putting out fires are actually fire starters.

Good operators prevent fires from even happening in the first place by putting structures in place to prevent them from starting in the first place rather than just dampening them.

I coached up my sales and services managers on this today using this powerful phrase by my mentor and previous owner Dan Anderson:

“When everyone is in charge, no one is in charge.”

When I first came to Al West Nissan, I not only had FOUR separate people bringing me recon slips, but I had times where two people bought me recon slips on the same unit. Not only that, they didn’t just bring those to me. They were taking them to one of three people. So no one was really in charge of reconditioning on either the sales or service side.

The results of this reared it’s head today. We sold a truck and within a week the truck had issues. We had the guest bring the truck in for us to look at and we received a $4,200 recon bill from service.

I asked the service manager if they had diagnosed this problem in WIP and they did claiming that the work had been declined. We got that part right anyway. Unfortunately, no one knows who declined the work. The service department also couldn’t prove that the work was declined as there was no record kept and there was only proof that it was quoted. And as you might guess, that meant that at a maximum, only one person on the sales side that knew that there were known issues with the truck. The rest of the sales staff had no idea that there was important work declined; including the salesperson who sold the truck and more importantly the guest that purchased the truck.

Fortunately, shortly after coming here, I changed process and had it set up so that only the service manager can bring recon slips and only myself can approve or decline the work. I am also reviewing these with our sales manager as well so he knows how to better manage these decisions in the future so that he can handle this later (as you might recall from previous comments, he is very green). I believe important reconditioning items should rarely be declined and only in extreme cases (very old or very high mileage units). Additionally, in these rare cases, it must be communicated to the entire staff what these issues are so that they can inform the guest so that they can make an educated decision on whether to move forward with a purchase.

It was too late to prevent the problem, but we shouldn’t have this problem again. A lot of time was wasted reviewing what happened, who was at fault, deciding what to do now after the fact, and we inconvenienced a guest. And since we sold the customer the truck knowing that there was an issue without communicating that to them, it cost us $4,200. Here is another Dan Anderson quote of value: “Every lesson has a cost.” I am, of course, also continuing to work with our sales manager so that he also knows what to look for in the future so that we catch this issue in the appraisal process.

Do you agree that the customer should have been informed of the declined work? Being that the truck was sold as is, should we have paid for it?
Yes a customer should be informed of any "Known Issues". I certainly wouldn't tell this customer about it now!

Yes the repairs should have been paid for by you.

Every lesson does indeed have a cost. Thank God that your cost is Wholesale. $4,200 is probably $1,500-$1,800 job cost.

Where these things get tricky for me...if the $4,200 had been done up front, how much more would you have sold the vehicle for? In this case, probably no more because the guy pricing the unit is pricing to Market, not from Cost (I'm guessing). So the REAL question that I invariably ask myself, should I have Wholesaled this unit? Who Appraised it as a Trade (if it was a trade). Could we have Arbitrated if an Auction unit?

Either way Bill, make damn sure this customer knows that you were in no way obligated to make this problem go away BEYOND the appreciation and respect that you have for your customers. I'd probably even arm twist a play by play 5 Star Review. These reviews are absolutely priceless!

Know this Bill, you've got company on this hill. If you die on it, I'll be right there with you. We can die together. I'll bring snacks.
 
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