That's the hardest part of what you're doing. The only way you'll realize how impactful you've been is by benchmarking the current situation and then measuring against it one year from now. Seasonality, along with changing economic conditions, is a major factor.
I may have missed it in this thread, but there are some benchmarks you should record now. Here are a few that come to mind:
- Email response rate for salespeople
- Texting to appointment rate
- Appointment scheduling rate
- Appointment show rate
- Count of sales agents
- Avg time on job per agent
Seasonality and economics have an impact:
- Avg sales per agent/store
- Avg gross per agent/store
- Percentage of sales customers using service per month
- Percentage of service customers buying cars each month
- Percentage of past sold customers buying cars each month
