Generally the premise of digital brochures has a couple of benefits for consumer and dealer
Consumer - do all of the research on a vehicle in one spot, because the digital brochure contains all the goodies: warranties, awards, service history, CARFAX report, window sticker. They get more transparency around the vehicle, and because they can see everything in one spot (a dealer's website), that can speed up the sales cycle
Dealer - makes every car sales person an instant expert on every vehicle on the lot, because they have access to all that same info. Makes it easy to send and share all of that research, instead of compiling manually. Get notified when the consumer looks at it, so you know when to follow-up.
iPacket is a great company full of great people. TradePending, which I represent, has a similar product called
AutoBio. What make us different is that we've got our trade-in tool, payment calculator, and video tool integrated into AutoBio.
That means two things:
1 - The consumer doesn't hit a dead end after receiving the digital brochure. They're nudged to next steps like figuring out their monthly payment or trade-in value
2 - Your team can send a personalized video along with the brochure to help increase open rates and responses.
Can't go wrong with either product if those benefits laid out above match the problems you're trying to solve.