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AI = Awesome Intelligence

I can see that angle. But what happened with Google? Google should have been serving the direct retailer on queries instead of an aggregator. Might AIs do the same?

"should have been" is the line in the sand that only AI can cross.

Dr Clay Christensen's Jobs To Be Done theory (JTBD) explain's why AI is the tool that car shoppers have always wanted. Meaning, Google (or Amazon) could never become the car shoppers hard working and trusted aide until AI (circa 2026, 2027, etc) was born.
 
We took all the data we had on individual customers and asked Claude to distill it into a simple-to-digest paragraph for each customer. It was so compelling, I asked it to write a video script of what that person might sound like. Then I created an image of what someone might look like, animated it into an AI avatar, and applied a voice I thought that person might sound like. Here's two results:





We made a bunch of these. They humanize the data so much! Has completely changed the way I look at our database.
 
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craigh, I'm with you on the Claude shift. I've moved roughly 95% of my own workload over the past few months for the same reasons, the transparency on token usage and the willingness to flag its own gaps.

The "go right to the models" point is the one I keep thinking about. For most dealer use cases, the value isn't in another wrapper layer. It's in disciplined prompts and predictable output. Once those two are right, the model almost picks itself.