AI = Awesome Intelligence

[joe.pistell]

I can see that angle. But what happened with Google? Google should have been serving the direct retailer on queries instead of an aggregator. Might AIs do the same?

"should have been" is the line in the sand that only AI can cross.

Dr Clay Christensen's Jobs To Be Done theory (JTBD) explain's why AI is the tool that car shoppers have always wanted. Meaning, Google (or Amazon) could never become the car shoppers hard working and trusted aide until AI (circa 2026, 2027, etc) was born.