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  1. JesseJ

    New Car Specials - What REALLY Works?

    It's no secret that customers love specials. It's not about the deal they're getting, it's about the deal they think they're getting. We get the rare customer we make 50 cents on who leaves thinking we got one over on him and we might never see again after all the back and forth. Then we have...
  2. JesseJ

    Facebook Business page reach

    This is far from an emergency but I just noticed that our Facebook business page is showing an extremely low number of "views" per post compared to the number of people who actually like our page. A typical post now tops out at around 150 views despite having 2000+ followers. I'm guessing this...
  3. JesseJ

    Freed up some budget, what should we add?

    I am finally on the same page with the GSM at our dealership. We are going to scale back our print advertisement greatly in the next couple of months and reallocate those funds back into the Internet Department. Music to my ears. :) We recently added Hook Logic but we've had the same base now...
  4. JesseJ

    Online Reputation successfully built, now what?

    I've been with my current dealership for about two and a half years now. When I started we had about five or so reviews on dealer rater and a 1.7 rating. We now have 54 authentic (seriously) reviews and a 4.7 rating. We have a number of reviews on cars.com, google, Yelp (not great in quantity or...
  5. JesseJ

    Which Dealership does it best?

    I'm wondering if any of you out there have opinions on which dealership has the best internet department (outside of a dealership which employs you)? I'm thinking outside the box here...I don't necessarily mean the dealership which does the most volume. I'm talking about the dealership that does...
  7. JesseJ

    Bracing for life without a CRM, help?

    Well I'm officially in panic mode. As the ISM here my day to day activities are at very least 50-60% CRM based if not more. I was never an organized person until I began utilizing technology. I am forgetful with short term tasks, so reminders, automated tasks, etc multiply my productivity...
  8. JesseJ

    Ipad for dealers...Pros vs. cons?

    Our GM is suddenly infatuated with the idea of getting an ipad for each salesman. Does anyone have any experience with this? I'm looking over an article on the topic but it's from 2010. I just don't know how many apps there are at this point. I'm just hoping it wouldn't just turn into a...
  9. JesseJ

    What types of vehicles should we post on ebay?

    Really new to the putting cars on ebay thing. It's possible it's an inane endeavor. I just got a rude awakening when we posted our 2012 Shelby GT500 Mustang. We have no buy it now but our reserve is actually set at MSRP. I had an interested buyer call and detail for me just how unrealistic this...
  10. JesseJ

    Adwords campaign limited due to trademark

    In this case, it seems to be the use of the word Ford which is limiting the ad. I can't even get it to show up. Any advice? I'm very new to this.
  11. JesseJ

    Original Window Sticker

    Here at Ford you can actually look up the original window sticker. I believe the cut off year is 2007. All you need is the vin # which you attach to the end of this link Untitled Page I was just curious if any other manufacturer as this type of resource. It would help to fill in details on our...
  13. JesseJ

    How do you advertise your demos?

    Obviously most dealerships would like to discount their demo vehicles as little as possible. Do you advertise demo specials or anything similar? I've never known how to tackle this subject.
  14. JesseJ

    Tough time handling objections and working around this particular question

    Payment, particularly lease payments. I have a very hard time getting people in the door without giving them lease payments once they ask. Worse still...I never see them once I give them payment estimates. Maybe that comes from working for Ford and not having such great lease specials at the...
  15. JesseJ

    Inexpensive chat services

    We work with cars.com so we get the occasional chat through contact at once. I'd like to get something on our website but budget comes into play. Any recommendations?
  16. JesseJ

    Craigslist leads on R&R contact management?

    For organizational purposes, does anyone know if it is possible to get craigslist emails in lead form. They are actually first coming through carsforsale.com.
  17. JesseJ

    Do you adjust your price for different sites?

    I know this has been discussed in different topics but I was curious about some opinions. Some inventory management tools will allow you to set a different price for third party sites than your own website. Generally it seems to me like it makes sense for third party pricing to be lower. How...
  19. JesseJ

    What to make of mystery shopping another dealer?

    I do this from time to time as I'm sure most of you do. I work for a Ford dealer so I've been comparing with the top Internet Ford dealers nationally according to Ford's metrics. I've come across some interesting results but I'm not really sure what to make of it. I don't work at a volume...
  20. JesseJ

    Provoking a Used Car lead

    I've been having trouble with this. When we get a used car lead, it is usually on a vehicle that does not yet have pictures or pricing. It's just a request for one of the two or both. Once I provide either pictures or pricing I usually never hear from them again or can't get a hold of said...
  21. JesseJ

    Percentage of leads from website vs. manufacturer

    I'm sure this has been asked before but I was just running a report on Reynolds to take a look at how are leads break down. Honestly I've basically had to teach myself everything on the fly over the last few months since our internet department wasn't much to speak of before I started. What...
  22. JesseJ

    Websitegrader.com and Compete.com

    I'm sure most of you are familiar with one or both of these sites. They are both fairly new to me. I recently ran some analytics using these tools on our website lathamford.com. I'm downright upset at the results. I've been discussing the possibility of a switch to Clickmotive's Fusion...
  23. JesseJ

    Newsletters

    My owner would like us to send out a newsletter each month. Apparently they had one in the past before I was here and had minimal results. Does anyone have any experience or results with newsletters. What type of content should be included. Should you be hitting your whole database? I...
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