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    Dominate your market using video

    Nothing like spending money only to drive people away from your website.
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    Really debating running my own managed dealer website. Who's running their own dealer website or con

    Care to share with the community? I'm really interested in seeing the heat maps. I suspect you used the heat maps on the vehicle specific inventory pages right?
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    Really debating running my own managed dealer website. Who's running their own dealer website or con

    Joe, you still didn't answer my question regarding if you guys tried it out on your website, and if so were you successful with bringing in data to better your landing pages?
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    Really debating running my own managed dealer website. Who's running their own dealer website or con

    You are right Joe, you have to have the right people on board to execute the game plan. Like I stated previously, there is nothing wrong with 3rd party vendors. I have done work with Dealer.com in the past and I love their system to death. Very user friendly and easy to use, which is great for a...
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    E-Mail Marketing Old School? SmartPhone Marketing is the Future!! Don't be left Behind!!

    We use SMS in the higher education sector and it's been very successful with enrollment officers. Email marketing is good if you are able to reach your client base at the right time. Catching email titles that are not spammy but give customers a reason to click generally do well. Personally...
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    Newest CRM thoughts

    I don't know this is a pretty bold statement coming from a car guy. "...and we guarantee this will help sell more cars."
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    Really debating running my own managed dealer website. Who's running their own dealer website or con

    Chris, You are correct when you state that some vendors have shared assets, but you can easily override these files with a bit of coding. It's a matter of do they want to provide this as an option for the client base. This would require a lot of time on their ends with setup and things like...
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    Facebook Contest Question

    Yago, You are missing the point here. You are gaining targeted fans at a very low cost. How much is a targeted fan worth to your business? Ask yourself that question. Back to the warranty Facebook page example. People are not following a fan page that is about Ford Warranties. The fan page...
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    Facebook Contest Question

    Thanks for the response Yago, but I believe you missed the point of my post. I was clearly trying to get them to think outside the box in realm of social marketing / advertising. I am very familiar with the car industry as I have worked in the automotive advertising sector for over 7 years. The...
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    Facebook Contest Question

    There are some tricks that you can use to increase your Facebook fan interaction. Many people may not like what I have to say, but I am getting targeted fans for pennies on the dollar right now. The idea behind what I have developed for my own personal account is in the realm of blind...
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    Really debating running my own managed dealer website. Who's running their own dealer website or con

    All I see is SEO trolls burning this topic to the ground. We could go on for hours about SEO tactics, but lets face the facts here, if you work harder than your competitor you will always be ahead of the curve. We're not dealing with national websites, we are dealing with local websites that are...
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    Any one using www.getautoappraise.com or autobytel ?

    It really saddens me when dealers are looking into these aggregators. You know, you gives these companies your products and nothing else. They have no product, they have everyone's elses products on their website, it just kills me. I never fully understood how these bottom feeders were able to...
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    ReyRey Contact Management issue: Skating someone and erasing the evidence?

    Believe me when I say this, but there is a log of everything that has been done within your CRM system. If the CRM is hosted locally I would suggest calling your CRM provider and ask them how you can obtain these user logs. Within the logs you should be able to find out what was done on the CRM...
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    Templates

    There is nothing wrong with templates when you are dealing with a high volume of leads. If you are a smaller dealership, I would suggest written emails that are within a template shell. Again, I've said this before, if you are going to use templates, you need to A/B test the templates to find...
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    Newest CRM thoughts

    Just a few things to help you start thinking outside the box here. There's one thing that is overlooked in the car industry when it comes to templates, and that's A/B Testing. You say you feel like you need to be able to build strong templates, but in reality the only way to do this is by...
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    A Lead is a Lead

    Good call Jeff, My problem with 3rd party lead providers and PPL providers is there isn't enough transparency when it comes to finding out how these leads were obtained, plus we all know many of these leads are sold to competitors within a certain zip radius. How many times do you get a hold of...
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    Link Building Uk

    Certain links give your site value and credibility in the eyes of Search Engines. Years ago link building was very popular and many SEO enthusiasts seen money could be made by providing link building as a service to their clients. Personally, I have done a lot of SEO for clients and I have to...
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