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  1. Caleb Twito

    Customer data from dealer websites and 3rd party vendors being sold??

    I would say it's a grey area. Definitely legal because of the fine print but not something I would want to be involved in...
  2. Caleb Twito

    Where's the Service Training love?

    First, I'm not in Fixed-Ops training. It appears that the sales staff gets a lot more love when it comes to process and sales training. Why is that? Isn't the service department an extremely important extension of the sales staff? Do you place as much importance on the service process as sales?
  3. Caleb Twito

    Is 'Digital Signage' needed to sell cars?

    Either way it I don't believe it should be mandated from the manufacture. On the service side, I think people like the convenience of seeing some of the basic options and digital signage is good for that. To Rick's point, I think there are some educational pieces and unless you really direct...
  4. Caleb Twito

    Can Automation Increase Appointments and Sales?

    In this day and age, you should be able to schedule your appointment online without needing to speak to an advisor. How many times have you called in and not even able to speak to anybody because they are either already on the phone or have a customer they are walking through options with? Nice...
  5. Caleb Twito

    New Google Display Local Ads Look Like Organic Result

    I like the new format. Consumers are getting smart and know exactly when they are clicking on an ad. This helps to hide the whole "advertisement" feel of it. Any updates on results?
  6. Caleb Twito

    Sorry if I am posting in a wrong section but just thought I'd be able to get some insights here.

    Hey brother, coming from a former car salesman in a similar situation, I have a few pieces of input for you. First, the car business is not for everyone. If you want to be successful, it can be a grind especially when it's a lot of retail hours and Saturdays. The second thing I would say is that...
  7. Caleb Twito

    Shared inventory for multiple locations

    @NHHarleyguy - Hey John, a few stores that we work with had this exact same issue. I mean honestly, you can make it glaringly obvious (as you guys do) and the customer will STILL end up at the wrong store but on the site or even within the VDP, labeling the actual pictures with a banner of...
  8. Caleb Twito

    Breaking Up with a Vendor...

    Hahaha I'm a "noob" here and can already see I'm going to love this forum. Honestly, being on the vendor side when I get broken up with I'm not trying to give "good phone" This is a business relationship and if what we're offering isn't a good fit or you're just paying for something (especially...
  9. Caleb Twito

    Help How do I engage with customers when I cant get ahold of them!

    I would agree with 2 above things that were said that can make the largest impact. Digging into the analytics of your leads and understanding where they are coming from and being able to close the gap between the first quality response and when you reach out. Also, making sure you have a tight...
  10. Caleb Twito

    Any of you guys completely moved away from Cable TV to strictly Internet TV??

    Hey Rick, I use a firestick with KODI and absolutely love it - it's a bit of a grey area as far as streaming from 3rd party sources. But I watch almost all of my movies/tv shows through KODI. Also I'm not sure if anybody mentioned this but the FIRE TV as opposed to the firestick is way better...
  11. Caleb Twito

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    There is a lack of trust with the dealer - agency relationship because there is only 1 way transparency. Creating 2 way transparency creates trust but bad agencies would rather leave the dealer completely out of the performance process all together. On the other hand, it's hard for even the...