cars.com

  1. Jeff Kershner

    #RefreshFriday No Longer Loyalty in Automotive? | Jason Stum & Brian Miller of Dealer Inspire

    There is no Loyalty in Automotive… But there could be!It is not about CSI Scores. It is about the actions the customer takes. We’re going to learn about how to market for this. @Jason Stum returns to RefreshFriday from the Dealer Inspire world with newcomer, There is no Loyalty in Automotive...
  2. John V.

    I Bet Your Website Gets More Traffic Than AutoTrader & Cars.com...... Combined!

    The attached report was just sent to me by my AutoTrader rep trying to show that AT gets more traffic than CG and cars.com. I am pretty sure there are some reps from the all the 3rd party listings on here that would like to chime in here..........BUT.............my one website gets more visits...
  3. Allison.Phelps

    Cars.com Cars.com: 44% of Car Shoppers Who Plan to Purchase This July Fourth Weekend, More Than Half Intend to Buy U.S.-Based Brands

    Cars.com found that 44% of in-market car shoppers plan to buy this July Fourth weekend. Of those shoppers, 53% intend to buy a U.S.-based vehicle. According to Kelsey Mays, Cars.com's consumer news editor, "We're seeing interesting ripple effects as the pandemic threat subsides. There is an...
  4. Allison.Phelps

    Cars.com The New and Improved Cars.com Is Here

    Online Car-Shopping Marketplace Launches Fresh, New Look and Features to 26 Million Monthly Visitors and Nearly 20,000 Local Dealers CHICAGO, June 28, 2021 — Cars.comTM (NYSE: CARS), a leading digital automotive marketplace and solutions provider, today announced a transformed online platform...
  5. Allison.Phelps

    Cars.com Tesla Model 3 Snags No. 1 Spot on Cars.com’s 2021 American-Made Index®; First All-Electric Vehicle to Top the List in Its 16-Year History

    Tesla’s Model 3 takes the top spot on Cars.com’s 2021 American-Made Index, along with Ford, Jeep, Chevrolet and Honda. This is the first time an EV has ranked first, setting the precedent for the future of automotive innovation and American manufacturing. For the full list or more information...
  6. Allison.Phelps

    Cars.com Inventory Shortages Drive Car Shoppers to Neighboring States: Cars.com Reports 10% of Recent Buyers Traveled Across State Lines to Purchase a Car

    The inventory shortage is driving car shoppers to neighboring states. Cars.com’s latest research proves shoppers remain eager to find the car they want, even if they have to go to great lengths to do so: 10% of recent car buyers traveled across state lines to purchase a car and more than 1 in 3...
  7. Allison.Phelps

    Cars.com Cars.com’s Best Value of 2021 Award Winner, the Hyundai Venue, Gives Car Shoppers Performance and Tech Under $20,000

    Win a Free 2021 Hyundai Venue: Cars.com Sets Up One Lucky Shopper for the Ride of Their Life CHICAGO, Feb. 18, 2021 — Leading automotive digital marketplace and solutions provider Cars.com (NYSE: CARS) names the 2021 Hyundai Venue its inaugural Best Value of 2021 winner, an all-new award...
  8. Allison.Phelps

    Cars.com Cars.com Delivers Three Times More Dealer Website Referrals Compared to Nearest Auto Marketplace Competitors

    Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3 CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb. 9-11, Cars.com (NYSE: CARS), a...
  9. Allison.Phelps

    Cars.com One Year Post-Launch, Industry Innovator FUEL™ Sets Benchmark for Digital Video Success in Auto

    FUEL Customers Prioritize New Digital Video Solution as Primary Marketing Tool as it Delivers Impressive Results, Including 2X the Average Click-Through Rate Compared to Industry Averages CHICAGO, Feb. 8, 2021 — FUEL, a Cars.com Inc. company (NYSE: CARS) and a leading automotive digital video...
  10. Allison.Phelps

    PR & News Touchdown: Cadillac Wins the Big Game on Cars.com with a 194% Spike in Traffic From Car-Shopping Football Fans

    Big Game Sees Half the Number of Automakers Advertising Compared to Last Year, Yet Car Shoppers Still Flock to Cars.com for Validation After Viewing Top Auto Commercials GM’s Ad on Electric Vehicles Causes Triple Digit Surge to its EV Models on Cars.com, Prompts Overall EV Searches on the...
  11. Ryan Everson

    Digital Retailing on Third Party Sites?

    Whether dealers like it or not, third party sites like AutoTrader/Cars.com/CarGurus/Carfax are often the first online destination for car shoppers. As digital retailing becomes more prevalent and consumers begin to demand/expect it, how will this affect third party listing sites? Here are five...
  12. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance? I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per...
  13. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I'm going to try something using the power of DealerRefresh and the following on here. I've asked for this change before, and CarGurus says they listen to the dealer body, so I'll try this route. CarGurus combines all data, including SRP and VDP data, into a single number regardless of New or...
  14. Dan Sayer

    [RESULTS of] POKING THE BEAR! What did you pay for CarGurus last month? Use the Form and let's compare!

    As a spinoff of the @Jim Lease post, "Cargurus might be coming for you soon. PRICE INCREASES", and a plethora of previous posts in DR, why don't we just compare in order to encourage CarGurus and others to just be as price transparent as they tell us we should be? I know CarGurus is watching...
  15. jwittler

    PR & News Auto Sales Officially Deemed Essential!

    This afternoon, the Department of Homeland Security (DHS) added automotive sales to the list of “Essential Businesses” permitted to safely operate during the pandemic. For everyone in the Refresh Community who signed the #AllowSafeAutoSales petition - thank you! There are so many dealers out...
  16. Jeff Kershner

    #RefreshFriday OTT w/ Dean Evans and Chris Marshall

    This RefreshFriday - Dean Evans is hot off the OEM train and has a big seat on the OTT train today. OTT at Cars.com that is. We plan to ask him and Chris Marshall, Head of Data Solutions - FUEL at Cars.com, why OTT is so hot for car dealers. And how progressive dealers are grabbing eyeballs...
  17. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I've been tracking data from our 3rd Party Classifieds for a very long time and one of the (many) items I monitor is the SRP/VDP conversion. I feel this is one of the indicators of how well we are merchandising, pricing, etc our inventory. I've noticed this odd inverse relationship between...
  18. Salik Ansari

    How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

    Hello everyone I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye. I have been trying to find the different plans these online auto marketplaces offer to dealers...
  19. Cars.com PR

    PR & News Dealer Inspire Selected by General Motors to Provide Leading-Edge Website Services to its 4,000+ U.

    Automotive technology leader selected as website provider for General Motors, giving 4,000+ U.S.-based Chevrolet, Buick, GMC, and Cadillac dealers access to advanced website platform. Dealer Inspire (DI), a Cars.com (NYSE: CARS) company that provides disruptive technology and digital marketing...
  20. Cars.com PR

    Cars.com Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Camp

    Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss Leading digital automotive marketplace Cars.com (NYSE: CARS) today announced a partnership that will help drive awareness of the Tragedy...