Dealer Authority INVENTORY

cars.com

  1. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  2. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  3. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  4. George Nenni

    YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

    Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any...
  5. George Nenni

    Which 3rd Party Classified Site has the best SRP?

    Love 'em or hate 'em, Third-party Classifieds are a proven way to get your new and used vehicles in front of thousands of active car shoppers in your market. These sites drive massive amounts of SRPs (search results pages), VDPs (vehicle detail pages), and leads for your stores. Each of these...
  6. Jeff Kershner

    #RefreshFriday RefreshFriday - Ep. 2 - Joe Chura Dealer CEO & Founder of Inspire Inspire

    RefreshFriday 2/16/18 - An Interview with Joe Chura of Dealer Inspire In this episode - just days after the announcement of Cars.com acquiring Dealer Inspire, we sit down for an exclusive interview with CEO and co-founder of Dealer Inspire, @joechura. We get to know a bit more Joe... how and...
  7. Alexander Lau

    Cars.com hires JPMorgan to explore possible sale

    https://nypost.com/2018/05/30/cars-com-hires-jpmorgan-to-explore-possible-sale Possible suitors include buyout firm Apax Partners and Atlanta-based cable TV company Cox Communications, which reportedly kicked the tires on the company two years ago before it went public. Publishing giant...
  8. Alexander Lau

    UserWay (Accessibility Plugins for Dealer Websites)

    https://userway.org UserWay is a pioneer in innovative website accessibility technologies We provide helpful accessibility plugins that work without refactoring your website's existing code and will increase compliance with WCAG 2.0, ATAG 2.0, ADA, & Section 508 requirements. ----------------...
  9. ed.brooks

    You can optimize your listings on 3rd-party sites -- and should!

    I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings. "Car Dealers; How to optimize your used car inventory for third-party sites"
  10. George Nenni

    Cars.com's Cars Social - Anyone using, or have success metrics?

    I have dealer-customers who are being offered this new Cars.com offering. I know it is a relatively new service, but anyone using it, or have success metrics to share? Facebook retargeting for conquest, sold with some "loose exclusivity" in regions. Thanks...
  11. Jeff Kershner

    Cars.com launches AI Chat (Conversations Starter Package)

    This just released from Cars.com - wasting no time since the acquisition of DealerInspire. We are excited to announce that the Conversations Starter™ Package will launch on Cars.com for your dealership the week of 4/16. Conversations Starter™ Package is built on the Dealer Inspire messaging...
  12. Alex Snyder

    Cars.com acquires Dealer Inspire

    Cars.com announced this morning it is acquiring the Chicago-based automotive retail technology firm Dealer Inspire and its digital advertising agency Launch Digital Marketing. http://www.thebanksreport.com/home-page/cars-com-acquires-dealer-inspire/ Congrats to @joechura! This is...
  13. ryan.gerardi

    The 4Ps of Automotive Marketing - THU 10/26

    Join a panel of Cars.com experts as we discuss the New 4Ps of Automotive Marketing. Attend this webinar to learn: How to succeed by maximizing the 4Ps in a rapidly evolving industry Why person has emerged as the new fourth P to meet consumer needs. How to attract and retain customers who expect...
  14. Jeff Kershner

    Cars.com adds price badging to SRP & VDP

    Cars.com introduces Price Badging: Moving the Conversation from "What" to "Why." Cars.com recently rolled out badging across their SRPs and VDPs. By unpacking what goes into a vehicle's price, they aim to create transparency between dealers and consumers - and ultimately drive more connections...
  15. CARBIZ

    Cars.com & Truecar inventory listing practices #Carvana #Vroom

    How does everyone feel about Cars.com and Truecar advertising online inventories in your backyard? Between Carvana and Vroom there are almost 5,500 cars being advertised within 50 miles of my Baltimore location. In my opinion, this is hurting my business. We are already in an overly saturated...
  16. ryan.gerardi

    Cars.com 2017 Influencer Summit - Simplifying Dealer Attribution

    On February 9th, thirteen industry players from outside the Cars.com family attended a one-day roundtable discussion to explore ideas on how the auto industry can lock arms to bring solutions to dealers around the difficulties of their marketing attribution. During this roundtable discussion...
  17. Jeff Kershner

    Cars.com to buy DealerRater

    Announced this morning - cars.com sets out to acquire DealerRater - http://www.streetinsider.com/dr/news.php?id=11862382 What will happen to DealerRater? Was this nothing more than a strategy to mess with AutoTrader.com? Will we even hear the name DealerRater after 6 months?
  18. Jeff Kershner

    Are you a Cars_com RepairPal Certified Service Department?

    Cars.com and RepairPal have had a partnership of some degree dating back to 2008. Here's a snippet from the 2008 announcement... RepairPal will join forces with Cars.com to deliver a unique experience for consumers needing automobile repair and ownership information. The two companies will work...
Top Bottom
Back
Menu