cars.com

  1. Ryan Everson

    Digital Retailing on Third Party Sites?

    Whether dealers like it or not, third party sites like AutoTrader/Cars.com/CarGurus/Carfax are often the first online destination for car shoppers. As digital retailing becomes more prevalent and consumers begin to demand/expect it, how will this affect third party listing sites? Here are five...
  2. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance? I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per...
  3. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I'm going to try something using the power of DealerRefresh and the following on here. I've asked for this change before, and CarGurus says they listen to the dealer body, so I'll try this route. CarGurus combines all data, including SRP and VDP data, into a single number regardless of New or...
  4. Dan Sayer

    [RESULTS of] POKING THE BEAR! What did you pay for CarGurus last month? Use the Form and let's compare!

    As a spinoff of the @Jim Lease post, "Cargurus might be coming for you soon. PRICE INCREASES", and a plethora of previous posts in DR, why don't we just compare in order to encourage CarGurus and others to just be as price transparent as they tell us we should be? I know CarGurus is watching...
  5. jwittler

    PR & News Auto Sales Officially Deemed Essential!

    This afternoon, the Department of Homeland Security (DHS) added automotive sales to the list of “Essential Businesses” permitted to safely operate during the pandemic. For everyone in the Refresh Community who signed the #AllowSafeAutoSales petition - thank you! There are so many dealers out...
  6. Jeff Kershner

    #RefreshFriday OTT w/ Dean Evans and Chris Marshall

    This RefreshFriday - Dean Evans is hot off the OEM train and has a big seat on the OTT train today. OTT at Cars.com that is. We plan to ask him and Chris Marshall, Head of Data Solutions - FUEL at Cars.com, why OTT is so hot for car dealers. And how progressive dealers are grabbing eyeballs...
  7. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I've been tracking data from our 3rd Party Classifieds for a very long time and one of the (many) items I monitor is the SRP/VDP conversion. I feel this is one of the indicators of how well we are merchandising, pricing, etc our inventory. I've noticed this odd inverse relationship between...
  8. Salik Ansari

    How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

    Hello everyone I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye. I have been trying to find the different plans these online auto marketplaces offer to dealers...
  9. Cars.com PR

    PR & News Dealer Inspire Selected by General Motors to Provide Leading-Edge Website Services to its 4,000+ U.

    Automotive technology leader selected as website provider for General Motors, giving 4,000+ U.S.-based Chevrolet, Buick, GMC, and Cadillac dealers access to advanced website platform. Dealer Inspire (DI), a Cars.com (NYSE: CARS) company that provides disruptive technology and digital marketing...
  10. Cars.com PR

    Cars.com Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Camp

    Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss Leading digital automotive marketplace Cars.com (NYSE: CARS) today announced a partnership that will help drive awareness of the Tragedy...
  11. Jacques de Molay

    Blackhat CarGurus SEO Tactics PPT that Cars.com produced

    Blackhat CarGurus SEO Tactics PPT that Cars.com produced https://www.docdroid.net/aQ0Vbn0/blackhat-cg-seo-tactics.pdf
  12. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
  13. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  14. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  15. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  16. Staci van Wyk

    Deals4Dealers DealerRefresh Clients get 3 months of service for the price of one!

    Facebook Marketplace is the new Craigslist and right now it's free. With billions of users daily on Facebook, dealers that are posting on Marketplace are getting more leads and selling more cars. We helped thousands of dealers automate their posts to craigslist when it was free and we can do...
    • Staci van Wyk
    • Thread
    • adaptive automated autotrader.com cars.com craigslist.org crm facebook marketplace messenger mobile websites tracking
    • Replies: 0
    • Forum: Deals4Dealers
  17. George Nenni

    YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

    Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any...
  18. George Nenni

    Which 3rd Party Classified Site has the best SRP?

    Love 'em or hate 'em, Third-party Classifieds are a proven way to get your new and used vehicles in front of thousands of active car shoppers in your market. These sites drive massive amounts of SRPs (search results pages), VDPs (vehicle detail pages), and leads for your stores. Each of these...
  19. Jeff Kershner

    #RefreshFriday RefreshFriday - Ep. 2 - Joe Chura Dealer CEO & Founder of Inspire Inspire

    RefreshFriday 2/16/18 - An Interview with Joe Chura of Dealer Inspire In this episode - just days after the announcement of Cars.com acquiring Dealer Inspire, we sit down for an exclusive interview with CEO and co-founder of Dealer Inspire, @joechura. We get to know a bit more Joe... how and...
  20. Alexander Lau

    Cars.com hires JPMorgan to explore possible sale

    https://nypost.com/2018/05/30/cars-com-hires-jpmorgan-to-explore-possible-sale Possible suitors include buyout firm Apax Partners and Atlanta-based cable TV company Cox Communications, which reportedly kicked the tires on the company two years ago before it went public. Publishing giant...
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