data

  1. DecisionLinks

    Are y'all using Prescreen Credit Data?

    Quick gut check for the group: are y'all using prescreened credit in your marketing, or mostly sticking to look-alikes/conquest lists? If you’re not running prescreen, what’s the real blocker? legal/compliance reviews (opt-out/notice language), your agency doesn’t offer it, or the time to...
  2. Viracocha

    Service to display compact summaries of differences between two vehicles?

    I want to build a page that allows a user to select a vehicle and compare the "top" (I understand that this may be a completely subjective differentiator) enhancements or differences between two vehicles? For example, if a shopper is driving a 2018 Crew Cab XLT F150 and is looking to see what...
  3. jakehughes

    REV #006: Communication, Cadillac and Conquest

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. We just launched the 2024 Brand Scorecard Report which ranks the 32 most...
  4. jakehughes

    2023 Voice of the Customer Report from Widewail

    Hey all, Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review. Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and...
  5. Brad Burlingham

    CCPA "sharing Data" clarification

    One of the options for the new CCPA requirement is to make the following request "Opt-Out of Personal Information Sharing and Selling Rights request" Its my understanding that the customer is just trying to prevent us for selling their data to another company, something we would never do...
  6. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast. The one...
  7. Jason@nabthat

    PR & News Toyota and Lexus Hacked

    Toyota and Lexus Central Dealership data center in Japan was hacked last week. Read the Forbes article below: Might be a good time to look at how data flows through your dealership and website...
  8. GerryFoster

    Web visits to web generated lead conversion rates for benchmarks

    Hey Y'all, I'm preparing some reports to run out of data studio and would like to be able to provide some frame of reference to the decision makers who will be seeing these reports. Do any of you know where I might find any content or hard numbers that talk about web to lead conversion rates...
  9. derrickwoolfson

    Does Your CRM Have the Right to Hijack Your Data?

    There has been a policy change with a CRM we use that now states that if the customer does not have a an active relationship with the dealer it will automatically opt them out. Giving time frames for each instance. While I understand that spamming is never good, and you should scrub your email...
  10. Cars.com PR

    PR & News Cars.com Announces Latest Feature to Enhance Car Shopping Experience

    Cars.com now the only third-party site connecting consumers directly to individual salespeople at the dealership CHICAGO, September 12, 2017 – Cars.com (NYSE:CARS) is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to...
  11. Steve Stauning

    Did DealerBuilt DMS Really Get Hacked?

    I am curious if this is a true news story about a major data breach at DealerBuilt: http://www.zdnet.com/article/bought-a-car-recently-millions-of-customers-records-found-online/ It's only on ZDNet.com and nowhere else. If it's true, why hasn't Automotive News picked it up? If it's not, who...
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