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  1. bobbyloch

    Display Ad Retargeting - How Do You Get Engagement?

    Hello Everyone! While reviewing our dealerships retargeting efforts, I've been thinking about ways to create more engaging and higher converting display ads. I have already been paying attention to the ads that are served up to me (industry related and non-industry), however I thought this would...
  2. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  3. Ryan Everson

    Autotrader - Screwing Dealers and Helping Competing OEM's

    Like most dealers, we are begrudgingly paying Autotrader tens of thousands of dollars a month to list our cars on their website. I've become accustomed / numb to seeing OEM banner ads on Autotrader SRP pages, however I've always felt that the VDP has been the one page that focuses primarily on...
  4. Jeff Kershner

    New Ad Blocker for Google Chrome

    Google turns on their default adblocker within the Chrome Browser. If you're the user of the latest Chrome browser, moving forward some of the more most intrusive types of ads are now going to be blocked automatically. Define intrusive: ads including full-page prestitial ads, flashing animated...
  5. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  6. MichaelJ

    Automated SEM Companies

    Does anyone have any experience with drivematic, an automated automotive PPC company? Apparently they run automated ads across text, display, video pre-roll and even Facebook with no long term contract. And does the concept of automating such ads make sense?
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