marketing strategies
-
Which ad source gets credit for the sale?
Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?- Jeff Kershner
- Thread
- internet marketing lead management leads marketing marketing strategies process
- Replies: 36
- Forum: Websites, SEO, SEM, Display, Social, Marketing
-
Will you buy a .car .cars or .auto extension?
Starting December 9, 2015, you'll be able to get your hands on the new "automotive" specific extension - .cars .car and .auto. Dealer, manufactures and even vendors will have the opportunity to get a bit more crafty with their domain. Honda.cars Serviceformy.car -- just thought of that...- Jeff Kershner
- Thread
- marketing strategies
- Replies: 76
- Forum: Websites, SEO, SEM, Display, Social, Marketing
-
Private Seller Markets for Used Cars?
Aside from taking in trades, how common or uncommon is it for dealers today to acquire used vehicles from private sellers? For those that do seek vehicles from consumers listed online (not trades), what are some of the obstacles you encounter? How has this impacted business at your dealership?- ryan.gerardi
- Thread
- auctions marketing strategies online auctions vehicle acquisition vehicle trades
- Replies: 0
- Forum: Vehicle Merchandising & Inventory Software
