paid search

  1. Jeff Kershner

    Googles Update to Personalized advertising policies - new targeting restrictions

    Starting October 19th 2020 Google will updates its Personalized advertising policies to introduce new targeting restrictions. No longer will you/agencies be able to target audiences based on gender, age, parental status, marital status OR zip code. How will this effect you dealers Paid Search...
  2. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  3. Dane Saville

    Thoughts on How You Use Google Auction Insights

    It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share...
  4. nminh.hoang1023

    Reporting Template for Adwords, Facebook, Twitter & Bing Data

    Hi everyone, Continuing my previous post about Google Data Studio template for Facebook Ads, we've just developed another template for mixed paid channels, including AdWords, Facebook, Twitter and Bing data. The template and instructions can be found on our blog...
  5. Jeff Kershner

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Cars.com threw this infographic out there several days ago around Adwords – who doesn’t like an informative info graphic from time to time? Here are a few of the key highlights: 1/3 of Dealers plan to change their AdWords agency within the next year – that’s quite significant. Only 50% of...
  6. Jeff Kershner

    Paid Search Experiment using Demographic Targeting - MUST READ!

    Did you happen to catch @mwpistell 's post over on the blog last week? Mike put together an interesting experiment around Trucks, Demographics and Paid Search. It's quite an interesting experiment... The goal of his experiment was to lower CPA while increasing conversion volume for one of his...
  7. Gayle Rogers

    AdWords Price Extension

    You guys might have seen this already, but there is a super cool price ad extension Google just released. It's only on mobile (right now) and you have to be in ad position 1 for the extensions to show...smart way to push bids. Check out Google's resources for more information. Basic Price...
  8. Daniel J. Mondello

    Google removed the sidedar ads

    Unless you've been living under a rock, you're fully aware of the changes Google has made to Adwords and where they now display, or should I say "no longer display". I published an article over on the blog - Don’t Worry, No One Clicked on The Sidebar Ads Anyway In the article, I highlight the...
  9. Jeff Kershner

    How do you leverage your new car specials page?

    Our boy Dan just published an article over on the blog - "Are your new car specials, really special?" Here's a topic that seems to never get old. No matter what year it is. Dan offers several solid ideas on how to optimize and leverage your new car specials page on your dealership's website...