refreshfriday

  1. Jeff Kershner

    #RefreshFriday Closing the Year w/ Cliff - Big Acquisitions, Trends and the Outlook on 2025... | Cliff Banks

    View: https://www.youtube.com/live/VI2Umn_O9X8 It is the last show of the year, and in RefreshFriday tradition, that show belongs to @CliffBanks. Expect to hear about big acquisitions from the year, industry direction, big news from 2024, and predictions for 2025. Watch live on Facebook or...
  2. Jeff Kershner

    #RefreshFriday All the Google Reviews & Voice of the Customer 2024 | Jake and Matthew of Widewail

    View: https://www.youtube.com/live/oU4XtDoQFlo We are heading into that special time (December/January) when we get to hear stats for the whole year! Widewail is the first to bring the data on 2024. Widewail interprets all Google Reviews for automotive—yes, the word is ALL. They utilize...
  3. Jeff Kershner

    #RefreshFriday Better than CDP? Vendor Accountability + Advertising Management | Herb Anderson

    View: https://www.youtube.com/live/sF2xnOyWTrc Herb Anderson has been working on some incredibly slick software for holding vendors accountable and tuning a dealership's advertising. Alex got a look at it a few weeks ago and said we need to do a show on this! Be prepared to be WOWED as this...
  4. Jeff Kershner

    #RefreshFriday Frye's Vision for 2025 | Kevin Frye

    View: https://youtube.com/live/4UAzRLIH2zU It has been too long since we hosted Kevin Frye on RefreshFriday. Last time, he talked about running all website lead forms directly into chats instead of email leads. Yup, we can check in to see how that is going. @kevinfrye has several projects...
  5. Jeff Kershner

    #RefreshFriday Your Lead Process… Happy With It? | Bill Vaughn

    View: https://www.youtube.com/live/eyge7bihZE0 Your lead process… happy with it? Maybe up for hearing ideas on how to improve it a little? @BillKVMotorCo has some big thoughts on this subject. If your store, or a client (looking at you vendors), can use some tweaks on the lead handling...
  6. Jeff Kershner

    #RefreshFriday How to Truly Sell Cars on Facebook Marketplace | John Hozjan

    View: https://www.youtube.com/live/3_u5w_6ZWHg Own Facebook Marketplace! Yeah, that's right—own it! John sells 15 to 24 cars a month on Facebook, and he's going to share his secrets. @John.H has been a valuable member of the DealerRefresh community since 2018. His insights on social media...
  7. Jeff Kershner

    #RefreshFriday Improving Trade info on Leads and Better Used Car Sourcing | Jasen Rice of LotPop

    View: https://www.youtube.com/live/Ni67BpiMiZE Jasen Rice is back, and new epiphanies are discovered every time he's on! This time, a big topic will be improving trade-in information on internet leads, which leads to the overall used car sourcing issue. How long can a dealer sell 89 used...
  8. Jeff Kershner

    #RefreshFriday Strikes, AI, War, Sincro, Elections- What does it mean for the car biz?

    View: https://www.youtube.com/watch?v=VkysLt4jJqM Put three guys (@DrewAment) who deeply research politics and current events on a live show for 1 hour and what will you get? We have no idea, but we are betting it will be controversial! Here are a few places we may go: Are these port...
  9. Jeff Kershner

    #RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

    View: https://www.youtube.com/live/13WDugdR4Mw Ready to take some Merchandising steroids? RefreshFriday will be action-packed with new ideas on how best to make your inventory look better. @joe.pistell holds inventory software patents and has brought a photo badging solution to market that...
  10. Jeff Kershner

    #RefreshFriday Digital retailing - Is it still worth it? | Bill Vaughn & Jon Singo

    View: https://www.youtube.com/live/W5ueTwq3gVs Has digital retailing seen its heyday? Dealers tried many flavors of it. In many cases it proved to be a nuisance, became a commodity of the tech bundle, or was just another thing an OEM slammed on us. In a few rare cases it became a backbone...
  11. Jeff Kershner

    #RefreshFriday Unscripted & Unchained! | Mathew Haiken

    View: https://www.youtube.com/live/HQVXwGmb58U It is always a good time chatting with Mathew Haiken! If you don't know Matthew, he is no stranger to DealerRefresh and always brings the hard truths. As one of the youngest dealer principles, Matthew gets technology far better than most who own...
  12. Jeff Kershner

    #RefreshFriday Positioning You for Growth! | Cory Mosley

    View: https://www.youtube.com/live/WGTOT4MpK1E Cory Mosley never leaves the spotlight, but he’s got one burning brighter with the release of his new book, Positioned for Growth. It is all about raising revenues. Even though it isn’t specifically aimed at the car business, it applies to all...
  13. Jeff Kershner

    #RefreshFriday Securing Customer Data - BETTER | Todd Smith

    View: https://www.youtube.com/live/sZn_qMDil_Y On the heels of CDK getting hacked and the FTC taking a new interest in data security, @todd.smith is back on DealerRefresh to share a way to help dealers better store customer data. We are also debuting @Dan Sayer of the Anderson Auto Group as...
  14. Jeff Kershner

    #RefreshFriday Ad Fraud on the Rise with Marketing Budgets Increasing | Steve Stauning

    View: https://www.youtube.com/live/XEv6-TsvRNw The new cars are coming! It sounds like trucks full of new metal are hitting lots heavily in August and what does that mean? @Steve Stauning returns to RefreshFriday after noticing the OEMs back to their old marketing tricks. So much ad spending...
  15. Jeff Kershner

    #RefreshFriday Learnings from CDK's Cyber Attack | Tim Hayden & April Simmons

    View: https://www.youtube.com/live/gEvzwpaYj88 We are back from our annual summer break to talk about... CDK. What can we learn from CDK? A cyber attack can happen to anyone, and many of us have probably experienced one. But what can we do to avoid the breadth of what we just saw for CDK DMS...
  16. Jeff Kershner

    #RefreshFriday Legal and Regulatory Items We Should be Paying Attention To | Chris & Brad ComplyAuto

    View: https://www.youtube.com/live/xeK38a8c6-Q What is going on with the FTC's CARS rules? What about the Graham Leach Bliley Act? We have covered these before on RefreshFriday and invited ComplyAuto's CEO and Head of Legal to get more perspective on all the things we should be paying...
  17. Jeff Kershner

    #RefreshFriday AI Flavored in Dubai & Europe for US Car Dealers? Tarek Kabrit w/ Seezar!

    View: https://www.youtube.com/live/45bsJVlqVnQ The DealerRefresh community got pretty excited about the depth of conversation within some European dealership websites. We discovered it was powered by an AI system called Seezar. And then, the people behind Seezar joined the conversation on...
  18. Jeff Kershner

    #RefreshFriday State of the Inventory: a Vincensus | Thomas Gage w/ Lotlinx

    View: https://www.youtube.com/watch?v=dtPyfYOaU4A We have been wanting to do a "State of the Inventory" show for 2024, and we couldn't have found a better guest! Thomas Gage and the LotLinx team just released a Vincensus detailing how new and used inventory sold in Q1. We will also discuss...
  19. Jeff Kershner

    #RefreshFriday Leveraging Industry Podcasts+ for Ultimate Exposure | Shaun Raines of Hired Guns Agency

    View: https://www.youtube.com/watch?v=yc1STsAspB0 It has been a while since Shaun Raines was last on RefreshFriday. What's he up to these days? HiredGunsAgency We do know he's helping dealers and vendors create and leverage podcasts to spotlight your thought leadership. If you have ever...
  20. Jeff Kershner

    #RefreshFriday Diving Deeper into Texting & Phone Systems | JD Higginbotham of Vonage

    View: https://www.youtube.com/watch?v=J9wXgBzkt5E If you don't know @JDHigginbotham , you haven't been in the DealerRefresh forums lately. J.D. has become a staple in explaining texting regulations, phone systems, and some deep technical stuff regarding communicating with customers. Although...
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