refreshfriday

  1. Jeff Kershner

    #RefreshFriday Joe Machens Ford - A Website Audit | Anthony Giorgione & Joe Pistell

    This Friday we are continuing our RefreshFriday Technology Audit series. Uncle Joe Pistell will be joining us to review another dealership website. This week we have Anthony Giorgione, the Internet Sales Manager for Joe Machens Ford. Anthony threw his dealers’s website into the bucket for us to...
  2. Jeff Kershner

    #RefreshFriday Switching Website Providers - What it Takes! w/ Jessica and Erika of Dealer Authority

    Dealer Authority touches all website providers and has helped many dealers move from one website provider to another. @JessicaRobertson and Erika Kay Simms are providing their expertise on what it takes to switch as some of you may contemplate a move with NADA around the corner. Tune in...
  3. Jeff Kershner

    #RefreshFriday Steve Stauning - Annoying Business Phrases.. and other grumbles

    Awwww… look at that innocent @Steve Stauning - Not sure we can use that “i” word anymore If you don’t know who Steve Stauning is, you can check out his author page on Amazon. That’s where his photo came from. When Steve is on we always have a fun time punching holes in the unspoken truths...
  4. Jeff Kershner

    #RefreshFriday Brian Finkelmeyer on Managing Your New Car Inventory into 2021

    Hello, first show of 2021! New cars are the theme. New cars for a new year. Brian Finkelmeyer oversees New Car Solutions at vAuto and Cox Automotive. He intrigued us with his last DealerRefresh article about Managing Your New Car Inventory through a Pandemic. We are going to dive into exactly...
  5. Jeff Kershner

    #RefreshFriday Cliff Banks and 2020 | 2021

    2020 is over... for RefreshFriday after this show at 1:00 PM EST on December 18th. We will be closing down the year with our favorite soothsayer: Cliff Banks. Can we put an end-cap on 2020's meaning to the car business? Who might the winners of 2021 be? Should we look forward to 2021...
  6. Jeff Kershner

    #RefreshFriday Technology | Website Audit - East Coast Honda & John Vincent

    New Series: RefreshFriday Technology Audit and Advice We are kicking off a new RefreshFriday series where we bring a guest expert on to assist a dealer with one of their technologies. And we are kicking it off with Websites. John Vincent of East Coast Auto has offered up his Dealer.com...
  7. Jeff Kershner

    Volunteer your Dealership Website!!

    We have been discussing a new Series for RefreshFriday where myself, Alex and another industry professional will go live and audit a community members dealership website. We will look at several elements of your website such has Navigation, Content, SRP and VDP with call to actions and...
  8. Jeff Kershner

    #RefreshFriday Jon Berna (the D.R. Truth) - Google and Facebook Ad Targeting

    Oh man. Google. Facebook. You guys keep moving my cheese! Let’s talk about all the changes for our most popular digital marketing spots and how those changes impact car dealers. Jon Berna (the D.R. Truth) is all up on these changes and will help us navigate to the cheese . Friday at 1:00 PM...
  9. Jeff Kershner

    #RefreshFriday Damon Lester and his Perspective on the Industry.

    We want to thank Cars.com for connecting us with Damon Lester. Meeting him has been a pleasure for Jeff and Alex. Damon Lester is the President of NAMAD (National Association of Minority Automotive Dealers) and a wealth of industry knowledge! Join us LIVE on Facebook today at 1pm -...
  10. Jeff Kershner

    #RefreshFriday Going Virtual - Automotive Conferences in 2020 and Beyond w/ Brian Pasch

    Virtual conferences are the future of 2020 and maybe 2021 too. @brianpasch was the first to run one, for automotive tech, with his DMSC event earlier this month. We want to know how it went and what was learned. Virtual conferences could be a time-effective way for dealerships to get more...
  11. Jeff Kershner

    #RefreshFriday Starting a Business in Automotive - with Dealer Policy & Driven Data

    This is Episode #2 in "starting a automotive vendor business" with Travis with Dealer Policy & Jon with Driven Data To kick this series off we focused on Dealer.com’s beginnings and some of the lessons learned by two of the founders over nearly 2 decades. Now we are focusing on two newer...
  12. Jeff Kershner

    #RefreshFriday ALL-NEW Digital Selling Guides w/ Ron Andrews & Darren Haygood

    DealerRefresh is getting EARLY access to the ALL-NEW Digital Selling Guides from Cars.com Cars.com has some INSIGHTS to share since COVID quarantines began and unique approaches the Dealer Inspire team has seen that enable contactless selling. They will be released during the show, so be...
  13. Jeff Kershner

    #RefreshFriday Matt Haiken - Reduce the staff from 20+ people to 5, and become the #1 United States Volvo store

    Reduce the staff from 20+ people to 5, and become the #1 United States Volvo store in the middle of a pandemic in a state where you cannot do deliveries at the dealership. Is pandemic selling tough? Try doing it in a state where deliveries must be at the customer's home. With those homes next...
  14. Jeff Kershner

    #RefreshFriday HAPPY 15th Birthday DealerRefresh! Drew Ament joins us to Celebrate.

    Cinco de Mayo and Drew Ament!?! It must be our birthday this week…. oh #@%&, it is! #DealerReresh turned 15 years old this week <cue the mariachi music> and celebrate with us this TODAY / Friday as Drew and the Refresh team reminiscence on the last 15 years. Was Drew in a diaper when Jeff...
  15. Jeff Kershner

    #RefreshFriday Steve & Ross of Podium - Texting & Taking Payments Online

    Does Texting & Taking Payments Online sound like something relevant now? You’re welcome to respond “duh.” As you’re responding duh, be sure to tune-in to RefreshFriday because Podium’s Steve Shannon and Ross Tinkham know a thing or two about this. Steve also brings his OEM knowledge from his...
  16. Jeff Kershner

    #RefreshFriday Conspiracy Theories, Eating bats, GMB, orange men & Digital Retailing | w/ Eric Miltsch

    @Eric Miltsch joins us to shoot the sh!t about what’s happening in the world today. NOTHING IS OFF THE TABLE <---- you’ve been warned. Conspiracy theories, eating bats, orange men, digital retailing, sweat pants, murdering family, etc... Maybe not in that order. And for those of you who need a...
  17. Jeff Kershner

    #RefreshFriday Judy & Cavan of DealerSocket: Modern Retailing During the COVID-19 Pandemic

    Are you shooting Digital Retailing magic bullets now? COVID-19 got you to sign up for one of those tools didn’t it? How’s that working for you? DealerSocket joins us to talk about the other side of digital retailing: the operational components that actually make it work. You know, the other 90%...
  18. Jeff Kershner

    #RefreshFriday w/ George Nenni to discuss GMB and COVID19

    March 20th’s RefreshFriday has been on the calendar for a while to talk about Google My Business #GMB with @georgenenni Instead of solely focusing on GMB, we will also talk about how dealers can stay engaged with customers who are riding out this COVID-19 outbreak from home. George has some...
  19. Alex Snyder

    #RefreshFriday Amy Hughes from Experian Automotive - Going deep into your database

    Amy Hughes joins us again to bring the power of the Experian magnifying glass further into the targeting realm we covet so much. Every time we speak to Experian we are in deeper awe of the breadth of what they can do. Are we jealous of how deep they can go? You bet your butt! The things they...
  20. Jeff Kershner

    #RefreshFriday Eric Miltsch joins us to review his 2020 Predictions

    It is 2020 right? Yeah! That means Eric Miltsch is going to give us his annual predictions for the year. If you are not familiar with this “Eric on DealerRefresh Predictions for the year tradition,” here is a good place to get acclimated...
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