refreshfriday

  1. Jeff Kershner

    #RefreshFriday Ad Fraud on the Rise with Marketing Budgets Increasing | Steve Stauning

    View: https://www.youtube.com/live/XEv6-TsvRNw The new cars are coming! It sounds like trucks full of new metal are hitting lots heavily in August and what does that mean? @Steve Stauning returns to RefreshFriday after noticing the OEMs back to their old marketing tricks. So much ad spending...
  2. Jeff Kershner

    #RefreshFriday Learnings from CDK's Cyber Attack | Tim Hayden & April Simmons

    View: https://www.youtube.com/live/gEvzwpaYj88 We are back from our annual summer break to talk about... CDK. What can we learn from CDK? A cyber attack can happen to anyone, and many of us have probably experienced one. But what can we do to avoid the breadth of what we just saw for CDK DMS...
  3. Jeff Kershner

    #RefreshFriday Legal and Regulatory Items We Should be Paying Attention To | Chris & Brad ComplyAuto

    View: https://www.youtube.com/live/xeK38a8c6-Q What is going on with the FTC's CARS rules? What about the Graham Leach Bliley Act? We have covered these before on RefreshFriday and invited ComplyAuto's CEO and Head of Legal to get more perspective on all the things we should be paying...
  4. Jeff Kershner

    #RefreshFriday AI Flavored in Dubai & Europe for US Car Dealers? Tarek Kabrit w/ Seezar!

    View: https://www.youtube.com/live/45bsJVlqVnQ The DealerRefresh community got pretty excited about the depth of conversation within some European dealership websites. We discovered it was powered by an AI system called Seezar. And then, the people behind Seezar joined the conversation on...
  5. Jeff Kershner

    #RefreshFriday State of the Inventory: a Vincensus | Thomas Gage w/ Lotlinx

    View: https://www.youtube.com/watch?v=dtPyfYOaU4A We have been wanting to do a "State of the Inventory" show for 2024, and we couldn't have found a better guest! Thomas Gage and the LotLinx team just released a Vincensus detailing how new and used inventory sold in Q1. We will also discuss...
  6. Jeff Kershner

    #RefreshFriday Leveraging Industry Podcasts+ for Ultimate Exposure | Shaun Raines of Hired Guns Agency

    View: https://www.youtube.com/watch?v=yc1STsAspB0 It has been a while since Shaun Raines was last on RefreshFriday. What's he up to these days? HiredGunsAgency We do know he's helping dealers and vendors create and leverage podcasts to spotlight your thought leadership. If you have ever...
  7. Jeff Kershner

    #RefreshFriday Diving Deeper into Texting & Phone Systems | JD Higginbotham of Vonage

    View: https://www.youtube.com/watch?v=J9wXgBzkt5E If you don't know @JDHigginbotham , you haven't been in the DealerRefresh forums lately. J.D. has become a staple in explaining texting regulations, phone systems, and some deep technical stuff regarding communicating with customers. Although...
  8. Jeff Kershner

    #RefreshFriday Business Intelligence for Car Dealers | Alex Caradonna of Targit

    View: https://www.youtube.com/watch?v=HVl2K2z7TZ8 What insights can be gained when dealers consolidate all their data sources? @AlexCaradonna is bringing Targit to the United States after great success in Europe and is looking for help from interested dealers. Unlike CDPs that focus on...
  9. Jeff Kershner

    #RefreshFriday Business Intelligence for Car Dealers | Alex Caradonna of Targit

    View: https://www.youtube.com/watch?v=9SsCdyiS5PQ What insights can be gained when dealers consolidate all their data sources? @AlexCaradonna is bringing Targit to the United States after great success in Europe and is looking for help from interested dealers. Unlike CDPs that focus on...
  10. Jeff Kershner

    #RefreshFriday Vendor Tracking & Reviews Making a Comeback | Jon Berna w/ LVL UP Auto

    View: https://www.youtube.com/watch?v=rLiYiaWxsRY After selling Driven Data, @jon.berna is back with another valuable data business for car dealers. LVL UP Auto helps dealers track and find vendors. This RefreshFriday will be a bit different than most. We will be talking about Jon's vision...
  11. Jeff Kershner

    #RefreshFriday How is the Cavender Auto Group Innovating? | Colby Joyner

    View: https://www.youtube.com/watch?v=P5kC14tabpk @Colby Joyner of the Cavender Auto Group is an impressive dude! Ben Hadley said the operations software Colby was using at his stores was the most impressive thing he saw at NADA this year. This week, on RefreshFriday, we will examine...
  12. Jeff Kershner

    #RefreshFriday Lessons from the Real World | Steve Stauning

    View: https://www.youtube.com/watch?v=n0j1742nWSQ Author, dealership coach, and long-time-DealerRefresh personality @Steve Stauning returns to discuss things a little outside the norm. Steve wrote a post about the TikTok generation that we want to spend some time on. It is a life lesson for...
  13. Jeff Kershner

    #RefreshFriday Using AI to Reveal Fascinating Trends in your Dealer Reviews | Matt & Jake of WideWail

    View: https://www.youtube.com/watch?v=Lc4o-0qGZjU Using AI to reveal fascinating trends in your reviews Widewail returns. So soon, you ask? @Matt Murray and @jakehughes are back to follow up on that promise and to share some more industry-level insights. In their last appearance, they...
  14. Jeff Kershner

    #RefreshFriday Headless Dealer Websites are SOOOO Yesterday | Ben Hadley of Auto Genius

    View: https://www.youtube.com/watch?v=JO9SsH_MW8o The last time we hosted Auto Genius, they dropped headless websites on us. You probably saw the lightning-fast website they built for Koons. They're back with something new... and also blazing fast! Ben says this is one of the few times the...
  15. Jeff Kershner

    #RefreshFriday Learn Something New: How OEMs are Moving Cars this Year | Bart Schuster w/ AutoSled.

    View: https://www.youtube.com/watch?v=JLD-afPl-Wo OEM logistics and how those affect... well... everything. We don't spend a ton of time thinking through the shipping of cars from the factory to our dealerships but Bart does! Bart Schuster has an extensive OEM background and overseas...
  16. Jeff Kershner

    #RefreshFriday FTC Rules - More Ammo To Get Ready | Tom Kline of Better Vantage Point

    View: https://www.youtube.com/watch?v=waPxDRk4kFc Scary but necessary. That's how we always feel hosting @tomkline / Tom Kline of Better Vantage Point. Of course, we are going to be focusing on July's FTC rules. We had some reprieve, but these rules are coming down the pipe again.There are...
  17. Jeff Kershner

    #RefreshFriday Preventing Dealer Ad Fraud | Gary May

    View: https://www.youtube.com/watch?v=f8o9zX-Pfuw Gary @imacsweb always brings the fire and the fraud. No, he's not fraudulent. He exposes fraud. Gary is incredible at sniffing out the vendors who frivolously spend their dealers' money. If you are concerned about your own wallet or seeing...
  18. Jeff Kershner

    #RefreshFriday Build-your-own ~ Dealer Websites, Services and Tech | Todd Thompson w/ Steele Automotive

    View: https://www.youtube.com/watch?v=x59Hbpd0NQo If you don't know @Todd Thompson , you haven't been on the DealerRefresh forums in a while. Todd brings major insights on a regular basis! He is a build-your-own guy and has been leading many technology projects within the Steele Automotive...
  19. Jeff Kershner

    #RefreshFriday QR Codes for Car Dealers - Everything on the table! | David Troup aka "The QR Code Guy"

    View: https://www.youtube.com/watch?v=bbrzCnA7peo QR Codes. About time! How long has DealerRefresh been talking about how to use them in dealerships? Oh right - since April 4th, 2011 - almost 13 years! We invited David Troup, better known as " @The QR Code Guy ," to help us honor this...
  20. Jeff Kershner

    #RefreshFriday What Car Buyers CARE About?! | Matt Murray & Jakes Hughes

    View: https://www.youtube.com/watch?v=iaUDr7dA6F8 How important is a good price, how your staff communicates, the weather that day, and having the exact car somebody wants in stock? Widewail has analyzed over 800,000 reviews to tell us what are the most important factors for dealership...
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