refreshfriday

  1. Jeff Kershner

    #RefreshFriday New Inventory Rising - what's Digital Marketing like now? | Jessica Robertson and Tyson Madliger

    View: https://www.youtube.com/watch?v=CBeYj8-427M Google has been the reigning paid search champion, but is Bing growing? Did you know Bing Paid Search ads are found on several non-Google search channels? Jeff and Alex only use Google if they have to. Alex hasn't seen a Google Paid Search...
  2. Jeff Kershner

    #RefreshFriday Blueprint for Used Car Kings | Todd Caputo & Paul Daly

    View: https://www.youtube.com/watch?v=62Q82VMjFl4 Did you know @Todd Caputo and Paul Daly have teamed up to deliver a Dealership Growth Blueprint for you? We want to dive into their success path for dealers because it sounds super valuable! Todd was (we still think he is) the Used Car King...
  3. Jeff Kershner

    #RefreshFriday Ridiculously Simple Customer Experience | Steve Stauning

    View: https://www.youtube.com/watch?v=PZwkSOn_1Hc @Steve Stauning is back! And he isn't just back on RefreshFriday, he's back with a new book... "Ridiculously Simple Customer Experience" ...written by Steve and his son, Conner Stauning. We will focus on what the book calls "CX...
  4. Jeff Kershner

    #RefreshFriday Ignition in Dallas with a LOCAL SEO Nerd | Greg Gifford of SearchLab

    View: https://www.youtube.com/watch?v=gCs7rccEEjg Ignition in Dallas with a LOCAL SEO Nerd | Greg Gifford of SearchLab Local SEO nerd @Greg_Gifford Greg joins us this Friday to help promote the Dallas Ignition Conference (Aug 28th) while sharing a some insights into his session - How to be...
  5. Jeff Kershner

    #RefreshFriday What is A.I. doing for Car Dealers? | Art Dessein of Impel

    View: https://www.youtube.com/watch?v=mZ7z_75rME4 What is A.I. doing for Car Dealers? We are asking Impel to weigh-in Every RefreshFriday episode in 2023 has hit on A.I. in some fashion. It is time to bring a real A.I. solution on to tell us what A.I. in the car business really is. Art...
  6. Jeff Kershner

    #RefreshFriday Used Carpalooza 2 | Jasen Rice & Brian Kramer

    View: https://www.youtube.com/watch?v=xEMwHnPZx3Q With these guests I bet you'll never guess what we will be focused on. Might it be about Used Cars? Duh! Two powerhouses of Used Car merchandising, acquisition, lead handling, wholesale, etc. are joining us through the help of CARS...
  7. Jeff Kershner

    #RefreshFriday Get your Phone up Game up | Mike Hoyser

    View: https://www.youtube.com/watch?v=1xFbE4aAOUM We all know our sales team turned into order takers while vehicle supply was low. We all know we need to do something to get their game back on. What have we done to enhance their skills again? Phone Ninjas' Mike Hoyser has been listening to...
  8. Jeff Kershner

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    View: https://www.youtube.com/watch?v=F6NwDh00qG0 Did you know @joe.pistell is launching a new company? If you know Uncle Joe, then you know it is inventory related. Supercharging used car listings. We're going to get the initial scoop on what Joe's new company is and all the problems...
  9. Jeff Kershner

    #RefreshFriday CDPs, Chat GPT for car dealers, and Review Assassin | Gray Scott

    View: https://www.youtube.com/watch?v=6B2FJDo9AQA CDPs, Chat GPT for car dealers, and Review Assassin Did you know Gray is launching a new company? You're going to hear about it on RefreshFriday! DealerRefresh is full of fans who want to hear about new technology. Gray's is hitting the...
  10. Jeff Kershner

    #RefreshFriday Ready for FTC Safeguards & Gramm-Leach-Bliley on June 9th? | Tom Kline

    View: https://www.youtube.com/watch?v=WAQRPcGi58c June 9th FTC Safeguards and Gramm-Leach-Bliley Act go into effect. Are you ready? Tom Kline specializes in risk management and dealership compliance. This will be Tom's third RefreshFriday appearance, discussing how these federal government...
  11. Jeff Kershner

    #RefreshFriday CHANGES - Speeding-up Transportation and Logistics | Dan Sperau w/ AutoSled

    View: https://www.youtube.com/watch?v=h66Jc66dcI8 Aside from moving cars from the auction or a special car deal, vehicle transport wasn't top of mind before the pandemic. Things were timely and mostly went to plan back then. Things have changed. DealerRefresh has hosted AutoSled a few times...
  12. Jeff Kershner

    #RefreshFriday EVs stacking up - AI in the Dealership | Matthew Haiken

    View: https://www.youtube.com/watch?v=uTe1NX7ZaHQ When Matthew is on, things sizzle! Expect that to be the case here too. Why are EVs stacking up on dealership lots? Will we see creative leases for them? AI is getting really close to replacing Internet managers - what has Matthew's initial...
  13. Jeff Kershner

    #RefreshFriday NIADA's Accelerate conference | Dan Reel & Juan Sabillon

    View: https://www.youtube.com/watch?v=kvWZjY0hT-8 With so much compliance coming down the pipe and issues in keeping up with the used car market, NIADA's Accelerate conference couldn't come at a better time! It is very cool of NIADA to ask two of their member dealers to speak on their behalf...
  14. Jeff Kershner

    #RefreshFriday GOV Overreach - Updated FTC Rules & the new Restrict Act | Drew Ament

    View: https://www.youtube.com/watch?v=f6FIq3y5MuA Government overreach hitting car dealers? More government regulation is coming! It wasn't enough to hit us with stricter FTC rules on our advertising and websites, plus safeguards on data to disrupt our leads, and now dealers will have to be...
  15. Jeff Kershner

    #RefreshFriday Used Car Rollercoaster | Brian Kramer of CARS

    View: https://www.youtube.com/watch?v=GSlWhdj56qY Are you enjoying the ride on the inventory rollercoaster? How much fun is the auction these days? Got any used cars collecting dust? Brian Kramer is the EVP and GM for Accu-Trade within the CARS (Cars.com) organization. He has been sitting...
  16. Jeff Kershner

    #RefreshFriday Dealer Chat with Ai - Video, Ai and Trends | Carol and Ted. of ActivEngage

    View: https://www.youtube.com/watch?v=AaszjqSVWR0 Did ChatGPT replace Ted Rubin as CEO of ActivEngage? If it manages as well as it chats, why not! You can bet we will ask Ted and Carol about the role of A.I. in chat experiences. We're also curious about what they do with video in...
  17. Jeff Kershner

    #RefreshFriday GA4 - ASC Events, UTMs and CarDealster | George Nenni

    View: https://www.youtube.com/watch?v=T3KULHuu-3w Let's geek out. A little GA4, some ASC events, a sprinkle of UTMs... in other words... all the things you can be optimizing for the future of search. George Nenni is always on the forefront of search marketing and he has some great advice to...
  18. Jeff Kershner

    #RefreshFriday Do you smell the fraud? - Dealership Fraud | Gary May

    View: https://www.youtube.com/watch?v=0b_WIU5FGG8 Gary May consults for dealers on many things and technology plays a big part in that. From time to time he smells something that doesn't tickle his nose right. If you don't know Gary, the man is a pitbull - if he finds something to bite he...
  19. Jeff Kershner

    #RefreshFriday What every dealership should know about Employee Retention | Mark Alderman

    View: https://www.youtube.com/watch?v=tcI3kJ5QOAc We know you like to hear from the most innovative dealers, and Mark is one to hear from! Mark Alderman of Alderman's Chevy, Buick, and GMC was brought to our attention by Steve Stauning. Not only have they been the #1 leasing dealer with GM...
  20. Jeff Kershner

    #RefreshFriday Let's Go To Summer Camp! | Joe Webb & Bill Playford - DealerKnows

    View: https://www.youtube.com/watch?v=XRhrC1oa71M Let's go to summer camp! Do a little archery, tug of war, and some canoeing. Even with counselors. What automotive person wouldn't want a little nostalgia out in the woods? Right? Or are you saying WHAT??? @joe.webb and @BillPlayford are...
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