third party leads

  1. I

    Vehicle Valuations vs Actual Sales Prices??

    I am currently working for a smaller independent dealer and haven't been in the industry for too long, however I was just curious on some of the opinions and thoughts from veterans who have been in the space for awhile and have seen it evolve over the years. Is it even possible anymore to...
  2. John Colascione

    Deals4Dealers Something New; I Call it TurboListings

    In case anyone would like to try something new, in 2015 when Craigslist began charging fees to post in the dealer section I built my own API posting software system to post vehicles. To optimise the listings, I then built-in something called a vehicle similarities database so when the system...
  3. ed.brooks

    You can optimize your listings on 3rd-party sites -- and should!

    I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings. "Car Dealers; How to optimize your used car inventory for third-party sites"
  4. derrickwoolfson

    Free Spam, No Not the Ham

    This whole anonymous email BS from CarGurus (free leads) is for crap. How is this not hitting spam? And you get 5 attempts before the anonymous email is cut off? Free is not always good. And we know, first hand, that there is always a catch! Are they hurting for account retention? (it is...
  5. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  6. Steve Stauning

    Crusty Old Sales Leads

    Last month I wrote a post for DealerRefresh on how dealers that want to be successful in a flat-to-down market need to focus more on some of the "old school" stuff like processes, phones, measuring ROI, and (especially) those crusty old sales leads. While most of the feedback has been aligned...
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