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You can optimize your listings on 3rd-party sites -- and should!

ed.brooks

Sr. Refresher
Jan 15, 2010
1,112
659
113
First Name
Ed
I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings.
"Car Dealers; How to optimize your used car inventory for third-party sites"
 

ed.brooks

Sr. Refresher
Jan 15, 2010
1,112
659
113
First Name
Ed
On the biggest 3rd-party sites the default sort was, until recently, from highest price to lowest price. Now everything has changed. Algorithms are now in charge. Make sure you are giving the algo what it wants...
 
Reactions: Alexander Lau

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,194
609
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Alex
Makes total sense.

That reminds me... many years ago Flyasite / Webkite offered an inventory solution (in which automotive inventory could be easily inserted) which created tons of interesting and highly searched automotive attributes, answering search questions. Way, way, way ahead of its time, but they shifted their business model and killed the application. Pity... I can't find an installation anymore.

"FlyASite helps organizations and companies identify their data and create a manageable process to display it, increasing search parameters, transparency and opportunities to reach a larger audience."

What do search bots want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job.
 

ed.brooks

Sr. Refresher
Jan 15, 2010
1,112
659
113
First Name
Ed
They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job.
Since most of the big 3rd-party sites have moved to an algorithmic default sort, relevant and COMPLETE data is the key to moving up the page.
 

Jeff Kershner

Founder
May 1, 2005
3,514
1,114
113
First Name
Jeff
Great stuff @ed.brooks - I'll be jumping into my Cars.com account this week to double check our inventory. Last time I checked (it's been awhile,) we were 98% of all fields being filled out. I hope to see the same results when I check.

We use Homenet to feed our inventory data out and I make sure every field is 100% correct, including options and packages.
 

Jeff Kershner

Founder
May 1, 2005
3,514
1,114
113
First Name
Jeff
I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings.
"Car Dealers; How to optimize your used car inventory for third-party sites"
I second your recommendation on following Jasen Rice @LotPop - he's a wealth of great information.
 

jscole86

Refresher
Mar 2, 2011
132
93
28
First Name
Josh
We use Homenet to feed our inventory data out and I make sure every field is 100% correct, including options and packages.
We use Homenet too - new inventory and same-make used are easier to manage. How do you ensure all your off-make options and packages are correct? Depending on the brand, it can really complex and confusing.

If you stock / sell a lot of used, the off-make units are one of the more difficult / time consuming things to get accurate.
 
Reactions: ed.brooks

Jeff Kershner

Founder
May 1, 2005
3,514
1,114
113
First Name
Jeff
We use Homenet too - new inventory and same-make used are easier to manage. How do you ensure all your off-make options and packages are correct? Depending on the brand, it can really complex and confusing.

If you stock / sell a lot of used, the off-make units are one of the more difficult / time consuming things to get accurate.
Good question @jscole86..

1. Always look for the original window sticker somewhere in the car.
2. Train the sales team to ask about the original window sticker when trading in the vehicle.
3. Do a Google search of the VIN - you may be surprised what you find.
4. Find a service that has the original window sticker - we use AutoiPacket. They don't have every manufacturer, but most.
 
Reactions: jscole86

Stefan

Jr. Refresher
Apr 15, 2009
209
93
28
First Name
Stefan
How do you ensure all your off-make options and packages are correct? Depending on the brand, it can really complex and confusing.

If you stock / sell a lot of used, the off-make units are one of the more difficult / time consuming things to get accurate.
We use https://monroneylabels.com/