vehicle merchandising

  1. Louis Norman III

    PR & News Dealer Image Pro, WheelsTV Partner to Enhance VDPs with Video Content

    Big news! Dealer Image Pro™ | Automotive Merchandising is excited to announce our partnership with WheelsTV to deliver next-level video content on dealers' Vehicle Display Pages (VDPs)! The best part? All our clients will have access to this enhanced experience at no extra cost through...
  2. Jeff Kershner

    #RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

    View: https://www.youtube.com/live/13WDugdR4Mw Ready to take some Merchandising steroids? RefreshFriday will be action-packed with new ideas on how best to make your inventory look better. @joe.pistell holds inventory software patents and has brought a photo badging solution to market that...
  3. LotPop

    Flat Pricing (on vehicle listing sites) and two very bad pricing strategies

    Two very bad pricing strategies below and the second one is worse. By pricing the F-150 at $50,200 you are missing shoppers searching for a "truck" or F-150 for under $50,000 for $200 and on the Edge, that dealer is missing shoppers shopping for an "SUV" or an Edge under $35,000 for JUST $62...
  4. Matthew Davis

    PR & News Congrats! “The Wobblies” TradePending Customer Awards

    Congrats! Please join us in congratulating twenty three TradePending customers for winning awards in “The Wobblies,” the inaugural TradePending customer awards. The name “The Wobblies” references our semi-lovable mascot, Peep, otherwise known as the wobbly bird. Here’s the backstory on Peep...
  5. Matthew Davis

    PR & News Imagine Autos & TradePending Partner for Dynamic Inventory Merchandising API

    Our team has been enjoying working with Imagine Autos to get our Superlatives badge data, for real-time inventory merchandising, incorporated into their products via an API. Here's the official press release, and copied below as well. TradePending, the authority on vehicle valuations and...
  6. Matthew Davis

    If Fast & Furious 9 had inventory merchandising

    We had a little fun and applied a few of our Superlatives "badges" to the Fast & Furious 9 movie trailer.
  7. Matthew Davis

    PR & News Very Cool Use of Merchandising Data API in Auto Ads - Cartender & TradePending

    We love how Cartender is using our Superlatives API to inject real-time market context into video ads. Here's their promo video and our post/official PR below. ----- That same great data we use to power Superlatives for dynamic inventory merchandising on car dealers’ websites is now...
  8. Jeff Kershner

    SpinCar and Polk Automotive Research - The Impact of Digital Merchandising

    Digital Merchandising Impact Study Finds Highly Engaged Online Auto Shoppers 2x More Likely to Buy SpinCar and IHS Markit announced the results of a six-month study measuring the impact of digital merchandising for automotive dealers. The study examined the relationship between shopper...
  9. George Nenni

    People's Choice Awards for Best Vehicle Photos?

    Hey Refreshers, I need your help. We're looking for 5-6 (or more) recent dealer examples (websites), where they (or 3rd party) are doing a phenomenal job on actual new and used vehicle photography. Indoor photo booths, or outside with natural light, hopefully some great examples of both...
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