video marketing

  1. Matthew Davis

    PR & News TradePending acquires Snapcell

    Originally posted here. Yes, you can read the official and legally approved super boring press release below on TradePending’s acquisition of Snapcell. The real scoop: we absolutely love this team and the technology they’ve built over the last 8 years. We see tons of immediate and long-term...
  2. Jeff Kershner

    #RefreshFriday Dealer Chat with Ai - Video, Ai and Trends | Carol and Ted. of ActivEngage

    View: https://www.youtube.com/watch?v=AaszjqSVWR0 Did ChatGPT replace Ted Rubin as CEO of ActivEngage? If it manages as well as it chats, why not! You can bet we will ask Ted and Carol about the role of A.I. in chat experiences. We're also curious about what they do with video in...
  3. jakehughes

    6 Video Review Event Examples // Local Marketing Insider #039

    Getting reviews can be tricky. Getting video reviews, now that’s…even harder. Getting 39 video reviews in 2 hours is unheard of. Possibly, impossible? We would not have believed it either. But video review events work. Imagine knocking out all of your video review content for the next...
  4. jakehughes

    How to run a video review collection “event” that actually works // Local Marketing Insider #035

    39 videos in 2 hours. Ok, a little background. The Widewail team lives and works in Burlington, VT. Our office is located in Hula, a shared working space for companies of various sizes and individuals working remotely. A couple of months back, the Hula team invited us to host the monthly...
  5. jakehughes

    How Widewail Designed a Video Strategy That Works for Our Small Marketing Team // Local Marketing Insider #032

    I’ve been working with Matt for almost two months now on a new video strategy for Widewail. Today, I want to take you inside our process. This is how I’m thinking about the strategy generally: Identify which brand messages Widewail would like to communicate to the market Feature our CEO, Matt...
  6. jakehughes

    New from Widewail - Invite Video (+ 5 Favorite Features)

    Widewail has maintained the same goal from the beginning: Help local businesses build trust with the communities they serve. A few months back, we set out to expand upon this. To provide more tools for businesses looking to build trust. Taking all that we had learned from Invite, we asked...
  7. Chris Younggren

    The Salesman's CoronaVirus Survival Guide

    We are living in unprecedented times with the CoronaVirus forcing states to issue stay at home orders, social distancing, & business shutdowns. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives...
  8. Zach Houseknecht

    Need Opinions on Video Content

    I have seen many threads, and many articles about the importance of video in the dealer space. To give you all some background I created a personal YouTube channel that was moderately successful for a time - https://www.youtube.com/zachhouseknechtgaming. I was consistent, creating exactly what...
  9. Jeff Kershner

    Customers want more VIDEO - What is (or would be) your strategy?

    Sprout Social's recent post - 9 stats social media marketers need to show their bosses ASAP they summarized the 9 stats from their Social Index, one of those stats pointed out that 45% of consumers say they would like to see more video (particularly live) from brands. I guess dealers could...
  10. Alexander Lau

    Sponsored vs. Pre-Roll Video Ads

    For those dealers paying an agency for pre-roll or post-roll video or DIY, I found this info intriguing. ARE SPONSORED VIDEOS MORE EFFECTIVE THAN PRE-ROLL VIDEO ADS? http://tubularinsights.com/sponsored-videos-pre-roll-video-ads/ Rob Davis, the Head of Digital, US at Ogilvy, said, “The data...
  11. Jeff Kershner

    RefreshFriday w/ JP Ostiguy of Zanchin Auto and John Colban

    RefreshFriday (Friday April 13th at 1:00 PM EST) - VIDEO with JP Ostiguy and John Colban. If you don’t know JP, you really should! He’s the Manager of Operations for the Zanchin Automotive Group and has tremendous results with utilizing video with HUGE increases in Sales. And he’s now moving...
  12. Chubbard

    Vimeo and YouTube

    Hi All, My dealership has just started getting into video, and I'm wondering if it's worth it to set up a Vimeo account in addition to our YouTube channel. Would the Vimeo account cannibalize YouTube for any reason? I'm also not sure that my market is on Vimeo, but I suppose there's only one...
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