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#RefreshFriday Insights From Combining Sales & Service Data | Tom & Alex w/ FRIKINtech

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Jeff Kershner

Jeff Kershner

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View: https://www.youtube.com/live/wOZMZCILQXs


Alex is stepping back over to the guest side for this one. Why? His company, FRIKINtech, has fresh data to help us all.

They hired an M.I.T. instructor who has been connecting the dots within dealership DMS data to help understand what's going on with our customers. Needless to say, the recent trends have been dramatic. However, there is hope as Tom and Alex can help us understand what areas we should focus on to make improvements at our stores.


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✨ AI Highlights

FRIKINtech presented data analysis insights from combining dealership sales and service information, with help from an MIT instructor who identified patterns in DMS data to reveal customer behavior trends. The webcast, featuring guests Tom and Alex, discusses dramatic recent trends in dealership operations and recommends specific focus areas where dealers can implement improvements. The session offers actionable guidance for dealers looking to understand and respond to shifting customer dynamics.

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