View: https://www.youtube.com/live/wOZMZCILQXs
Alex is stepping back over to the guest side for this one. Why? His company, FRIKINtech, has fresh data to help us all.
They hired an M.I.T. instructor who has been connecting the dots within dealership DMS data to help understand what's going on with our customers. Needless to say, the recent trends have been dramatic. However, there is hope as Tom and Alex can help us understand what areas we should focus on to make improvements at our stores.
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