Autotrader Fraud?

[Blake Arbogast]

I need to use up some of the Dealer Refresh knowledge base. A dealer in my area is pricing their vehicles with this disclaimer in the comments:

Seller's Description and Comments **Auto prices reflect a $1000 minimum trade and $500 cash down.

 

[MullerToyota]

I thought this was against the rules as well. There is an AutoTrader rep on the site, maybe he can clarify the rules. Otherwise, not sure if there is anything you can do except point it out to customers when you talk to them.

 

[Rob Fontano]

I have been informed by my rep that it is highly discouraged. You could probably could get it changed.

 

[autotrader]

Mark from AutoTrader here. You are correct that such descriptions violate our best practices guidelines and that this dealer will be spoken to (most likely today) by a district sales manager. Anyone unsure of our policies in this arena or wanting some help writing compelling descriptions or more effectively describing / merchandising your inventory should speak to an AutoTrader rep for assistance. Thanks.

 

[Gerald]

Aside from the best practices, there cannot be a legal leg for the dealership to stand on. Purchase or sales price is regardless of the down payment or trade in value. This is akin to saying free cars (after a down payment of only $28000).

On the other hand, if they are creating a sale based on a payment, the payment can be conditional. Even with this practice though, I have to question if the handful of deals you sell versus the number of people who will inevitably be angry with the dealership will truly be beneficial.

 

[Blake Arbogast]

Thanks everyone. Autotrader and my rep say their taking care of it.

 

[Jerry Thibeau]

Have to say I am impressed with Autotrader stepping up to the plate and taking action.

 

[Blake Arbogast]

In this instance, I get the feeling they really do care about their dealers!

 

[ArtMorris]

Doesn't deceptive advertising such as that violate the manufacturer's rules? I'd get slapped by Honda if I tried to pull something like that.

 

[cltwhite]

Ya such violations should not be tolerated...
Thanks auto trader...